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Surge in Demand for Flavoured Milk Drinks in Single Serving Pack Sizes Coupled with Increased Sales of UHT Milk led to High Growth in Indonesia’s Dairy Industry: Ken Research
May 2020

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"The change in lifestyle of the Indonesian Consumers by adopting healthy and sustainable item choices is becoming more prevalent thus, leading to a surge in increased demand for new product variants."

Increasing consumption of milk coupled with a surge in milk imports has driven the demand for drinking milk products (for instance, flavored milk drinks, UHT Milk, Powdered Milk, and others) in Indonesia. Apart from consumption within households, bakers and chefs have been the major end-user of condensed milk products, cheese, cream, and butter and spread. Multiple local players have increased their investment in research, product variants, packaging, and others to give their respective brands a luxurious image. Growing snacking trends among Indonesians has given a boost to flavored yogurt, frozen ice-cream, and dessert products. Stronger health awareness, higher incomes, and wider product availability was more prominent in developed cities such as Jakarta, Surabaya and Medan. 

The Cheese market in Indonesia is one of the promising markets in the sector while the ice cream segment showcased limited growth. The market is controlled by both the local and foreign players. Indonesia has a growing economy that attracts many foreign players to invest in. Majority of the major international players such as Nestle, Unilever, Greenfield, and others hold a major share in the market. The packaging and few other resources have been imported from the neighbouring countries including Germany, China, Netherlands, Philippines, India, and others. The competition was observed to be moderately fragmented within some product segments with the entry of international brands such as Heinz Kraft, Yakult, and others. Nevertheless, the local/domestic players have a presence in the market in terms of revenue, Product SKUs, manufacturing capabilities, and others.

Dominance of Drinking Milk Products in Indonesia: Smaller packaging sizes in the milk-related products are popularly consumed within Indonesian households. Demand for milk alternatives, for instance, soy milk, cashew milk, and others is also increasing towards middle and upper-middle-class population that is aware of their perceived benefits and can afford them. Approximately 95.0% of fresh milk is used by industrial dairy processors for a variety of products, including pasteurized/UHT liquid milk, powdered milk, yoghurt, butter, and cheese in the year 2019.

The report titled Indonesia Dairy Food Market Outlook to 2025 – Rise in Demand and Use of New Distribution Channels to Drive Market by Ken Research suggested that Indonesia Dairy Food Market is further expected to grow in future majorly due to changing Urban Lifestyle of Indonesia and alteration in the preferences of the purchasing platform. Indonesia dairy food market is expected to register a positive six-year CAGR of 6.1% and 3.7% in terms of revenue and sales volume respectively during the forecast period 2019P-2025F.

Key Segments Covered: -

Product Type

Drinking Milk Product

Flavoured Milk Drinks

Dairy only Flavored Milk Drinks

Flavored Milk Drinks with Fruit Juices

Powdered Milk

UHT/Fresh/Liquid Milk

Shelf Stable Milk

Full Fat Shelf Stable Milk

Semi Skimmed Shelf Stable Milk

Fresh Milk

Full Fat Fresh Milk

Fat Free Fresh Milk

Semi Skimmed Fresh Milk

Milk Alternatives

Soy Drinks

Other Milk Alternatives (Almond Milk, Cashew Milk and Rest)

Condensed Milk Products

Plain Condensed Milk

Flavoured Condensed Milk

Yoghurt and Sour Milk Products

Yoghurt

Drinking Yoghurt

Plain Yoghurt

Flavoured Yoghurt

Sour Milk

Ice Cream and Frozen Desserts

Impulse Ice Cream by Type

Single Portion Dairy Ice-Cream

Single Portion Water Ice-Cream

Impulse Ice Cream by Format

Sticks

Cones

Others (Single Serving Cups, Family Pack Tubs, Ice-Cream Cakes and Rest)

Take Home Ice Cream

Bulk Dairy Ice Cream

Multi-Pack Dairy Ice Cream

Take-Home Water Ice Cream

Cheese

Processed Cheese

Spreadable Processed Cheese

Reconstituted Cheese

Cream Cheese

Other Processed Cheese

Unprocessed / Packaged Hard Cheese

Cheddar Cheese

Others (Mozzarella, Provolone, Parmesan, Emmental, Romano, Ricotta and Rest)

Cream

Fresh Whipped Cream

Fresh Half/ Single Cream

Long Life/ UHT Whipped Cream

Butter and Spreads

Butter

Margarine and Spreads

Coffee Whiteners

Product Form

Concentrated/ Thick liquid nondairy creamer

Powdered nondairy creamer

Liquid non-dairy creamer

Fat Type

Medium Fat

Low / No Fat

High Fat

Application

Coffee

Tea

Baking Items

Other Applications (Drinks, Candy and Remaining Concentrated Beverages)

Distribution Channel

Hypermarkets

Supermarkets

Independent Small Grocers

Convenience stores

Other grocery retailers

Non store retailing

Health and beauty specialist retailers

Key Target Audience

Dairy food manufacturers

Milk Processors

Dairy Association

Milk Importers, Distributors and Manufacturers

Condensed Milk Manufacturers and Distributors

Ice-Cream Manufacturers

Frozen Dessert Manufacturers

Yoghurt Manufacturers

Sour Milk Manufacturers

Butter and Spreads Manufacturers

Cheese Manufacturers and Distributors

Dairy Cream Manufacturers

Coffee Whiteners Producers

Time Period Captured in the Report:

Historical Period: 2013-2019P

Forecast Period: 2019P–2025F

Companies Covered:

Drinking Milk Products –

Nestlé SA

Royal FrieslandCampina NV

Ultrajaya Milk Industry & Trading Co Tbk PT

Indofood Sukses Makmur Tbk PT

Greenfields Indonesia PT

Diamond Cold Storage PT

Cisarua Mountain Dairy PT

Fonterra Cooperative Group Ltd

Condensed Milk Products –

Royal FrieslandCampina NV - Frisian Flag Indonesia PT

Indofood Sukses Makmur Tbk PT

Indofood Sukses Makmur Tbk PT

Yoghurt and Sour Milk Products –

Yakult Honsha Co Ltd

Cisarua Mountain Dairy PT

Asahi Group Holdings Ltd

Royal FrieslandCampina NV

Salim Group

Yummy Food Utama PT

Diamond Cold Storage PT

Heavenly Nutrition Indonesia PT

Ice-Cream and Frozen Desserts –

Unilever Group

Campina Ice Cream Industry PT

Alpen Food Industry PT

Diamond Cold Storage PT

Indofood Sukses Makmur Tbk PT

Cheese –

Kraft Heinz Co

Mulia Boga Raya PT

Rokko Butter Co Ltd

Megsnow Milk Brand Co Ltd

Mondelez International Inc

Bel, Groupe

Cream –

Sukanda Djaya - Roselle Whipped Cream

Fonterra Brands Indonesia PT - UHT Anchor

Greenfields Indonesia PT - Whipping Cream

Haan Indonesia - Wippy Cream

Savencia Fromage & Dairy - Elle and Vire - Crème Liquid - Whipping Cream

Pondan Food Creations - Whip Cream

BrookFarm - Whipping Cream

ConAgra Brands - Reddi Wip

Kraft Foods - Cool Whip

Organic Valley - Heavy Whipping Cream

Butter and Spreads –

Upfield Holdings BV / Unilever Group

Indofood Sukses Makmur Tbk PT

Fonterra Cooperative Group Ltd

Golden Agri-Resources Ltd

Wysman & Zonen BV, HJ

Coffee Whiteners –

Sari Incofood Corp PT - Max Creamer

Nestle Indonesia - Coffee Mate

PT. Santos Premium Krimer / Kapal Api - Fire Boat Kream Café

PT Lautan Natural Krimerindo - Fiber Crème

Key Topics Covered in the Report: -

ndonesia Frozen Desserts Market Share

Indonesia Cream Market Share

Coffee Whitener Producers in Indonesia

Cheese Manufacturers and Distributors

Dairy Food Hypermarket Indonesia

Indonesia Health and beauty specialist retailers

Indonesia Convenience stores Market

Scope in the Dairy Food Market Indonesia

Indonesia Dairy Food Market Sales Value

Cross Comparison of Dairy Products in Indonesia

Popular Dairy Product Brands Indonesia

Major Dairy Product Categories Indonesia

Popular Take-Away Ice-Cream Market Indonesia

Brand Share in Condensed Milk Market

Major Distribution Centers in Indonesia

Grocery Retailers in Indonesia

Drink Milk Product Sales Indonesia

Indonesia Milk Consumption per Capita

For More Information on the research report, refer to below link: -

Indonesia Dairy Food Industry Growth

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Vietnam Nutraceutical Market Outlook to 2025 - By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)

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Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249