According to the report analysis, ‘Country Profile: Spirits in India’ states that some of the major key players are recently functioning in this market more actively for dominating the huge market share by doing effective packaging of the product which results in increasing the demand of spirits includes Allied Blenders And Distillers Pvt. Ltd., Diageo plc, Pernod Ricard SA, John Distilleries, RadicoKhaitan Ltd, TilakNagar Industries Ltd., Oaken Glow, Shiva Distilleries Limited, John Distilleries, Amrut Distilleries Ltd and several others. For instance, 'Diageo plc', 'Pernod Ricard SA' and 'Allied Blenders And Distillers Pvt. Ltd.' are the leading market players in the Indian spirits sector. Moreover, the key players of this market are doing effective working by doing effective and attractive packaging for increasing the demand by utilizing the effective packaging material likewise glass, rigid plastics, rigid metal, bottle, can and several others while, and glass is the only pack material used in the Indian spirits sector.
The major key players of this market are using the various distribution channels for attaining the huge market such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, 'dollar stores', variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers. However, Food & drinks specialists were the leading distribution channel in the Indian Spirits sector, followed by hypermarkets & supermarkets.
The per capita consumption of spirits was lower in India as compared to both global and regional levels in 2017. Whereas, in the Indian market of spirits there are various types of liquor with the different application, price, quality, taste, and quantity which includes brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey. Meanwhile, out of the categories, whiskey was the largest in value terms in the Indian Spirits sector. Therefore, it is expected that the Indian market of spirits will grow more increasingly in the coming years over the next few years with the effective investment of the new entrants.
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