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Government Intiatives to Drive the Demand for Potash Fertilizer Market in China: Ken Research
January 2014

During the historical years, the fertilizer market has largely been driven by nitrogen fertilizers contributing more than half of the overall consumption of China fertilizer market. In 2012, nitrogen fertilizers contributed 62.5% of the share in the fertilizer industry of China. However over the years excessive usage o nitrogen fertilizers in the country has led to imbalanced nutrition of soil and consequently the crops. Thus the government has in the recent years started to encourage greater use of other macro nutrients particularly potash fertilizers in the country.


The consumption of potash fertilizers has shown significant growth in the China fertilizer industry with many new firms venturing into the production of potash fertilizers. However the consumption levels are still low as compared to the global rates. In the coming years, the potash fertilizer industry of China is expected to grow at a CAGR of 3.0% during 2012-2017. The leading potash fertilizer product in the country is muriate of potash or potassium chloride occupying more than half of the share in the China potash fertilizer market. In the coming years 2012-2017, potassium chloride is expected to lead the potash fertilizer product with 65.1% in 2017.
 
“The potash segment has over the years maintained its contribution at minimal levels due to lack of potash reserves in the country. However in the recent years, the contribution of potash fertilizers is gaining momentum as various benefits such as improved water transportation and retention, better flavor was observed in fruits and vegetables while an increased resistance was observed to weeds and insects by use of potash fertilizers”- According to the research report ‘China Fertilizer Industry Outlook to 2017- Strategic Consolidation to Drive the Industry Growth’ by Ken Research.
 
In the coming years 2013-2017, the fertilizer market of China would be driven by segments such as organic fertilizers which currently constitutes only about ~% to the overall fertilizer industry in the country. Moreover consumption of potash and micronutrients particularly zinc fertilizer would drive the consumption fertilizers in the country as excessive usage of chemical fertilizers have led to soil degradation in the country in the historical years. 
 
The report provides detailed overview on the fertilizer market in China and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, fertilizer companies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.