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Off-airport and Airport Premises Car Renting through Online Booking to Escalate the Italy Car Rental Market: Ken Research
January 2014

Highest penetration of internet in the region has strengthened the online reservations for cars on rent as compared to the bookings made at the car rental stations. The internet booking segment of car rental market has represented a significant growth. Online reservation concept of car renting has provided the travelers a platform to plan and book their cars in a much quicker and easier way. In addition, travelers have the advantage to evaluate the alternatives before booking the rental cars online. Online car renting is expected to grow further, which in turn will reduce the contribution of station renting significantly.

Carpooling and non-airport segment of the industry will be the major growth areas for the car rental companies in Italy in the coming few years. The off-airport market segment of Italy car rental industry is estimated to yield USD ~ million in 2015 due to the development of rental services in the suburban areas in the country. Aggressive geographic expansion plans by the major companies to open offices in off-airport locations will make it suitable for the travelers to rent a car near their place. This market is expected to increase over the years with the growing preferences of consumers towards car sharing and short term car rental.
 
The visitors utilizing cars on rental basis in Italy have displayed different characteristics over the recent years. The car rental business in a country is greatly dependent upon the number of domestic and inbound tourists in the country. The major customers who hire cars for rental purposes from car renting companies in Italy are both domestic as well as the tourists coming from different places outside Italy. Expansion in inbound travelers will stimulate the market for airport car rentals in the country.
 
According to research report, “Italy Car Rental Industry Analysis to 2017: Increasing Growth in Off-airport Segment”, Italy car rental market is estimated to grow at a CAGR of 5.67% over the period of 2012-2017, because of the significant change in the economic conditions, higher growth in car pooling, inclining growth of on-airport segment due to rising number of international travelers and off-airport rentals due to geographic expansion in the cities of Italy, which will expand  the overall car rental business in the country in the  future.
 
The report provides detailed overview on Italy car rental industry and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, car rental companies to align their market centric strategies according to ongoing and expected trends in the future.