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Growing Preference for Prepared Baby Food to Fortify the Baby Food Market in Saudi Arabia: Ken Research
February 2014

Amongst the wide assortment of baby food offerings, the biggest selling category has been the milk formula, followed by dried baby food. But as the women contribution in the workplace enhanced and the lifestyles of the parents became more hectic the parents switched to prepared baby food. The parents are progressively overcoming the reluctance for these prepackaged baby foods and are experimenting with variant flavors available in the market. The market for jarred foods has been increasing steadily over the years, with a rise in the population of 1-3 year old children. The modern day-time constraints have compelled the parents to opt for these kinds of foods which provide convenience solution by saving the cooking time and fulfilling the nutrient requirement of the babies.

“As the workforce dynamics change in the coming years, the increasing participation of women in the workforce would leave them with less time to prepare the healthy food for their babies or exclusively breast feed them. Hence the working mothers switch to various kinds of available baby food such as infant milk formula and others” – According to the research report “Saudi Arabia Baby Food Industry Outlook to 2017” by Ken Research.

The number of working women in Saudi Arabia were 1.9 million in 2007 which increased to 2.0 million in 2010 and finally to 2.2 million in 2012. According to the report, “As the demand for prepared baby food increases, increasing number of international players are expected to enter the market and capitalize on the growing trend of jarred and canned baby food”

The report provides detailed overview on the baby food market of Saudi Arabia and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future