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UAE to Witness Increasing Preference for Prepared and Other baby food products: Ken Research
February 2014

UAE is presently witnessing budding demand for prepared as well as other baby food products. The other baby food category primarily consists of tea, biscuits, juices and rusk for babies. The reason for the same can be attributed to the high western influence driving the buying pattern of parents in the country. Further, the increasing contribution of women at workplace coupled with the aggressive marketing strategy of the baby food companies has been fuelling the market for other and prepared baby food products. The companies operating in these markets are predicted to respond to the growing demand by introducing new flavors and products. The segment of pastas and noodles for children is relatively new in the country as compared to the US and Europe but with a rising rate of urbanization and awareness, the purchase of such types of products are also expected to incline.

“The UAE, similar to the other developed countries has been witnessing strong demand for other baby food products. The hectic time schedules compel the parents to opt for healthy nutritious food which cannot be prepared at home. The higher income levels combined with the growing concern for the child’s nutrition needs have been instigating the purchase of these kinds of baby foods in the country. Furthermore, the increasing affordability and willingness to purchase high quality products has been providing an impetus to the prepared baby food segment in UAE.”According to the research report ‘UAE Baby Food Industry Outlook to 2017’ by Ken Research.

The other baby food segment has been performing well in the country, given the augmented demand of food meant for growing children. As the majority of the child population shifts towards the age group of 1-3 years in coming years, the market is predicted to observe prologue of new products catering to the mounting demand.

The report provides detailed overview on the baby food market of UAE and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in the coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.