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Pricing Analytics Models and Tools | Pricing Strategies for New Products: Ken Research
February 2021

The marketing mix determines the market elements connected to selling a product. The Marketing mix aspect involves the placement, product itself, price, and promotion. The price is the most amendable element of the marketing mix, so the price has a great number of linked strategies. The price of a product communicates the corporate’s intended worth of the product. The strategies pricing the product too low or too high can have inadvertent consequences.

A pricing strategy without the completion of competitor info is just conjecturing. The pricing according to a mix of the price of introducing the product and industry standard is convenient, but a shortage of competitive strategy. The price should be utilized in conjunction along with the other elements of the marketing mix. If a product is suggested to be high-end, it should be priced consequently. Sometimes, the managers create the mistake of leaving the price similar. The cost of the product should different throughout the product’s life cycle, the price strategist should set dissimilar prices for the product production, maturity, growth, and deduction.

Businesses have to generate accurate Pricing Strategies for New Products in order to stay competitive and capitalize on their revenue and market share. An operative pricing strategy is based on pricing research which comforts you in analyzing the variations in consumer behavior in rejoinder to price changes and can also comfort in realizing consumer’s enthusiasm to pay in order to determine the finest price for your new product. There are innumerable pricing analytics models and tools such as Conjoint Analysis, Gabor-Granger Analysis, Van Westendorp Price Sensitivity Monitor and Brand Price Trade-Off (BPTO) technique which can be cast-off to formulate a pricing strategy that certifies cost-effectiveness and growth in your business. Our market research reports will contribute your insights to competitor’s product and pricing analysis which will comfort you in benchmarking your strategy with your competitor. Competitive intelligence will support you understand superlative practice in business which will facilitate you to adopt appropriate pricing strategy.

Our Pricing Analytics Models and Tools positions your product in allusion to other preferences on the market. You set your price after making an allowance for the prices of equivalent products, exhausting the product to send a message about whether your offering is a recovering value or of greater quality. The Competition-based pricing advantages and disadvantages comprise the opportunity to leverage an unpretentious tool to send an authoritative message, and the vulnerability of locking into a price that makes it hard to break even, as you undersell the competition.

In addition, the Competitive pricing analysis enables the business to normalize the competition by safeguarding the loss of consumers and market share to the competitors. By making the prices the similar as your competitors or even inexpensive, consumers will be less motivated to move from your brand or indicate your competitors products/services over yours, thus allowing you to maintain your market share. Competitor price monitoring enables you to respond to each and every move your competitors make, which can further support in the better standing of your business.

Key Topic Covered in the Post: –

Pricing Analysis for Competitive Pricing Strategy

Competitive Pricing Strategies for Retailers

Effective Pricing Strategies for Business

Pricing Strategies for New Products

Competitors Product and Pricing Analysis

Pricing Analytics Models and Tools

Pricing Strategies for New Products

How to Create an Effective Pricing Strategy?

Pricing Strategy for Your Product or Service

Pricing Methods and Strategies in Marketing

For More Information on the Pricing Analysis, refer to below links: –

Pricing Strategies for New Products

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Ken Research

Ankur Gupta, Head Marketing & Communications