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Saudi Arabia Mattress Market Outlook To 2023 : Ken Research
June 2019

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The report titled Saudi Arabia Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Type of Distribution Channel (Retail and Direct Sales), and  By Market Structure (Organized and Unorganized)provides a comprehensive analysis on the mattress industry covering various aspects including introduction and value chain analysis, market size by revenue and sales volume, segmentation by size of mattress, type of mattress, region, and type of distribution channel and by market structure. It also covers trade scenario, growth drivers, trends and developments, issues and challenges, porter five forces analysis, 4P analysis, comparative landscape and regulatory framework of the industry. The report concludes with market projections and analyst recommendations highlighting major opportunities and cautions.

Saudi Arabia Mattress Market Overview and Size

Saudi Arabia Mattress Market was observed to attain maturity majorly as demand from home-users and from non-residential sector including hotels, hospitals, college hostels and other institutional buildings have majorly contributed to mattress sales. Increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market. Saudi Arabia mattress market size both in terms of revenue and sales volume was observed to grow during the review period. Growth drivers such as tourism, hospitality and the healthcare industry also had a positive impact on the market. It was also affected by the prolong drought situation which plagued three provinces of Saudi Arabia. Increase in the number of households and nuclear families have been majorly driving the demand for mattresses in the country. In addition to that, the increasing sleep health awareness is aiding the industry in expanding their market demand.

Saudi Arabia Mattress Market Segmentation

By Size of Mattresses (King Size, Queen Size and Single Size)

King size mattress segment was observed to dominate the Saudi Arabia mattress market during the year 2018 driven due to larger family size demand. The average length of a male member is about 5 feet 8 inches, so King Size mattresses are largely preferred. The remaining market share was collectively captured by queen size and single mattress segments in the year 2018.

By Type (Spring, Foam and Latex and Others)

Spring mattress was observed as the most popular type of mattress. Under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and other mattress segment in Saudi Arabia during 2018.

By Organized and Unorganized Sector

Organized market in Saudi Arabia represents the popular mattress manufacturers majorly operating in the urban areas that distribute their products through a structured distribution channel. Organized sector dominated in Saudi Arabia mattress market owing to the significant presence of both local and the international players.

By type of market (Mass, Economy and Premium)

The mass market segment dominated the Saudi mattress industry. Companies catering to mass market in Saudi Arabia are usually the unorganized players along with some organized players such as Intercoil, Serta and others. This was followed by Economy and Premium segments in terms of sales volume.

By Region (Central, Western, Eastern, Northern, Southern)

The Central and Western region had captured maximum sales volume in 2018. It is the headquarters of decision-makers and financial and business centers where the most important international and Arab conferences and exhibitions are held beside major national festivals and events.

By Mode of Distribution (Retail and Direct Sales)

Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market during 2018. Retail sales is majorly directed towards home users whereas, direct sales is directed towards hospitals and hotels and other major institutions.

Comparative Landscape in Saudi Arabia Mattress Market

Saudi Arabia mattress market is highly concentrated with presence of major players such as SleepHigh, Raha, Tempur, Sealy International Inc, King Koil Saudi Arabia, Inter Coil, Serta Saudi Arabia, Al Mazro Mattress Manufactures Saudi Arabia, Al-Mutlaq, Royal Mattresses, American Bed, SleepNice and Al Rajhi.  Increase in Direct sales to Hotels and Resorts along with Hospitals due to increase in government initiatives majorly contributed towards the rapid growth of mattresses in the industry which led to emergence of several mattress manufacturers in this sector. Some of the leading parameters on the basis of which companies compete include

price of the product, Clientele of the company, manufacturing facilities, Distribution and retail stores, number of projects, product range, Reputation of the brand

Saudi Arabia Mattress Market Future Outlook and Projections

Saudi Arabia mattress market will prepare itself to meet the future demand expected from substantial investment proposed in key segments such as residential housing and institutional sector including hospitals, hotels and college hostels, increase in the consumer expenditure, increase in the hotel rooms and the development of the hospitality sector. Rising awareness among the people regarding sound sleep quality is going to increase the demand for mattresses in near future

Key Segments Covered

Size of Mattresses

King Size

Queen Size

Single

Type of Mattresses

Spring

Pocket Spring

Inner Spring

Foam and Latex

Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)

Market Structure

Organized Sector

Unorganized Sector

By type of market

Mass

Economy

Premium

Region

Central

Western

Eastern

Northern

Southern

Distribution Channel

Retail Sales

Direct Sales

Hotels, Resorts and Residential Sector

Hospitals

Key Target Audience

Mattress Raw Material Producers

Mattress Manufacturers

Investors

Distributors / Retailers / Stockiest

Mattress Specialist Retailers

Mattress Internet Retailers

Time Period Captured in the Report:

Historical Period: 2013-2018

Forecast Period: 2019-2023

Companies Covered in Saudi Arabia Mattress Market:

SleepHigh

Raha

Sealy

KingKoil

Intercoil

Al Mazro

Serta

Al Rajhi group

Al-Mutlaq

Tempur

Royal Mattress

American bed

Sleepnice

Other Players Operating in Saudi Arabia Mattress Market

Key Topics Covered in the Report

Executive Summary

Research Methodology

Saudi Arabia Mattress Market Introduction and Value Chain Analysis

Saudi Arabia Mattress Market Size, 2013-2018

Saudi Arabia Mattress Market Segmentation, 2018

Trade Scenario in Saudi Arabia Mattress Market (Import and Export), 2013-2018

Decision Making Process before purchasing Mattresses in Saudi Arabia

Trends and Developments in Saudi Arabia Mattress Market

Issues and Challenges in Saudi Arabia Mattress Market

Porter's Five Forces Analysis for Saudi Arabia Mattress Market

Regulatory Framework in Saudi Arabia Mattress Market

4 P Analysis in Saudi Arabia Mattress Market

Comparative Landscape in Saudi Arabia Mattress Market

Saudi Arabia Mattress Market Future Outlook and Projections, 2019-2023  

Analyst Recommendations

For more information on the research report, refer to below link:

Saudi Arabia Mattress Market Research Report

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