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Saudi Arabia Nutraceutical market | Supplements in Saudi Arabia: Ken Research
March 2020

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Saudi Arabia Vitamins and Dietary Supplements Market Segmentation

Due to rising lifestyle diseases and changes in dietary intake, many consumers are opting for dietary supplements. This has a positive impact on the demand for nutraceutical productsDietary supplements largely dominate the market accounting for ~% of the total sales vitamin and dietary sales in 2018.

By Physical Form: Among dietary supplements sold in Saudi Arabia, the solid form was majorly sold in all sorts of sizes and is generally taken with water or is chewable in nature and powder form is becoming popular in the protein segment. It accounted for SAR ~ million.

By Sales Channel: Chemists and pharmacies are the major sales channel for vitamins and dietary supplements in Saudi Arabia. Vitamins and minerals are still majorly sold on prescription from doctors. Drug and pharmacy stores accounted for SAR ~ million in sales during 2018. Pharmacies especially those in the retail chain format are increasing their presence in omnichannel format selling both online and offline.

By Type of Dietary Supplements (Herbal/ Traditional Dietary Supplements and Non-Herbal/ Traditional Dietary Supplements): The market for dietary supplements was majorly dominated by the non-herbal / traditional dietary supplements. These products are famous as the consumers trust these products, are widely available and are less costly in comparison with the herbal dietary supplements. Dietary supplements accounted revenue of SAR~ Million in 2018 with a share of ~% in the Saudi Arabia Dietary Supplements market in 2018. The share for herbal dietary supplements was observed to be at SAR ~ Million in 2018 with a ~% share in the market in 2018.

Comparative Landscape Covered In the Report

Functional Foods Market: Major players operating within the country’s functional foods market include Nestle, Almarai, Alsafi Danone, Pepsi, and others who sell functional foods belonging to various segments such as baby food, dairy, confectionery items, breakfast cereal, sweet biscuits, snack bars, and fruit snacks and other segments.  Nestle was leading amongst global players and has been an active player in baby food and fortified food market thus, attaining the position of the market leader during 2018.

Functional Beverages Market: The functional beverages market in the Saudi Arabia is dominated by domestic companies such as Abuljadayel Beverages Limited, ALJSR, and others. Abuljadayel Beverages Limited is the manufacturer of one of the bestselling energy drinks Bison. ALJSR has emerged as leader in the market with Code Red as major brand. International players also have a major presence in form of liquid and powder beverages. Tang is very popular in Saudi Arabia and the majority of the sales are registered during the period of Ramadan (a holy month for fasting). International beverage brands such as Pepsi and Coca Cola has a small presence in the fortified beverages segment.

Vitamins & Dietary Supplements Market: Competition stage within Saudi Arabia V&D supplements market was witnessed as moderately fragmented with top 6 players capturing the majority more than half of the market revenues during 2018. Pfizer is the biggest company in terms of sales revenue accounting for nearly a fifth of the sales in 2018. It was followed by Bayer Jamjoon and P&G. Jamjoon pharma was the only major domestic players active in vitamins and dietary supplements market of KSA.

What Are the Future Estimations About Saudi Arabia Nutraceuticals Market And Its Segments?

Saudi Arabia Nutraceutical market revenues are further expected to increase from SAR ~ million in the year 2018 to SAR ~ million by the year ending 2023 thus, showcasing a stable CAGR of ~% during the forecasted period 2018-2023F. The expected growth and popularity of this industry can be directly linked along with consumers’ rising inclination towards health and wellness. Increasing shift towards preventive therapies along with rising disposable income has given a boost to the demand for nutraceutical products in the country.

Functional Food: The market is expected to increase from SAR ~ million in 2018 to SAR ~ million in 2023 registering a five-year CAGR of ~%. The Saudi Food and Drugs Authority (SFDA) has launched a strategic plan (in 2017) for healthy food in the Kingdom, which involves determining allowable rates of sugar, salt and saturated fat in processed food.

Functional Beverage: The Saudi Arabia functional beverages market revenues are estimated to increase from SAR ~ million in the year 2016 to SAR ~ million by the year ending 2023, registering a CAGR of ~% over the forecast period 2018-2023. The slow growth was mainly due to sudden imposition of 100% tax and ban on advertising.

Vitamins and Dietary Supplements:  The continuous need for V&D supplements that can be associated with the health and wellness trend by all age groups will greatly influence advancement within this segment. Recovery of economy, focus on general wellness rather than treatment will be a key driver of the demand. The market is expected to register growth in revenue increasing from SAR ~ million in 2018 to SAR ~ million in 2023 registering a five-year CAGR of ~%. Combination of mixed herbal formula has been gaining popularity in the Saudi Arabia owing to its multi-purpose use towards preventing/tackling lifestyle diseases especially among the working population.

Key Segments Covered: -

Vitamins and Dietary Supplements:

By Standard and herbal/Traditional Vitamins & Dietary Supplements

By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)

By Positioning of Dietary Supplements (Bone, Joint, Sexual Health, General Health, Immune System, Heart Health, Digestive, Energy, and Others)

By Distribution Channel (Drugstores/ Parapharmacies, Direct Selling and Internet Selling, Other Healthcare Specialist Retailers, Supermarkets and Hypermarkets)

Functional Foods:

By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil and Confectionary)

By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others)

Functional Beverages:

By Product Category (Cold Drinks and Hot Drinks)

By Soft Drinks (Energy Drink, FF Concentrates, Sports Drink, and Vegetable/fruit Juice)

By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others

Key Target Audience: -

GCC Functional Food Market

Beauty Dietary Supplement in Saudi Arabia

Vitamins and Dietary Supplements in Saudi Arabia

Saudi Arabia Multivitamin Supplements Market

Saudi Arabia Multivitamin Supplements Market

Supplements in Saudi Arabia

Dietary Supplements in Saudi Arabia

Middle East Nutritional Supplement Market

Middle East Dietary Supplements Market

Soft Drink Companies in KSA

Energy Drinks Market Saudi Arabia

Saudi Arabia Sports Drinks Market

Vitamin producing Companies in the Kingdom

Time Period Captured in the Report: -

Historical Period: 2013- 2018

Forecast Period: 2019 -2023

Companies Covered: -

Vitamins and Dietary Supplements:

Pfizer Inc

Bayer AG

Vitabiotics Ltd

Jamjoom Pharma

Procter & Gamble Co, The

Laboratoires Arkopharma SA

General Nutrition Centers Inc

Sanofi

Functional Foods: -

Nestlé SA

Danone, Groupe

Almarai Co Ltd

RONESCA

Abbott Laboratories Inc

PepsiCo Inc

Functional Beverages: -

Abuljadayel Beverages Industries Llc

ALJSR Global Co

Red Bull GmbH

Mondelez International Inc

Spitz GesmbH, S

Nestlé SA

Key Topics Covered in the Report: -

Middle East Functional Beverage Market

Digestive Dietary Supplements in Saudi Arabia

GCC Functional Food Market

Beauty Dietary Supplement in Saudi Arabia

Vitamins and Dietary Supplements in Saudi Arabia

Saudi Arabia Multivitamin Supplements Market

Supplements Market in Saudi Arabia

Dietary Supplements in Saudi Arabia

Middle East Nutritional Supplement Market

Middle East Dietary Supplements Market

Soft Drink Companies in KSA

Energy Drinks Market Saudi Arabia

Saudi Arabia Sports Drinks Market

Vitamin producing Companies in the Kingdom

For More Information On The Research Report, Refer To Below Link: -

Saudi Arabia Nutraceuticals Market

Related Reports by Ken Research: -

Indonesia Nutritional Supplements Market Outlook To 2023 – By Vitamins (Single Vitamin And Multi-Vitamin) & Herbal And Standard Dietary Supplements (General Health, Beauty, Digestive, Bone, Heart Health, Memory, Joint), Functional Beverages And Functional Food

Philippines Nutraceuticals Market Outlook to 2022-Composite Herbal Dietary Ingredients, Ginseng, Garlic, and Ginkgo Biloba Based Herbal Supplements will Drive the Growth

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