The South Africa has a market-oriented agricultural economy, which is much diversified and includes the production of all the key grains (except rice), deciduous, oilseeds, and subtropical fruits, sugar, wine, citrus, and most vegetables. Livestock production includes sheep, cattle, dairy, and a well-developed poultry & egg industry. Value-added activities in the agriculture sector include processing & preserving of fruit and vegetables, crushing of oilseeds, chocolate, slaughtering, processing & preserving of meat, dairy products, grain mill products, prepared animal feeds, sugar refining & cocoa, and sugar confectionery amongst other food products.
Growth in the population level of the South-Africa has fueled the demand for cereals. Maize is a staple food in the country, consumed in its direct form, and used for products, for instance bread, sweeteners, and cornmeal. Wheat is also a major staple food in the country, which is generally imported because it is economical to import rather than produce it locally. Fruits consumed in the country are litchis, mangoes, apples, pears, plums, peaches, pineapples, avocados, apricots, grapefruit, and lemons. There is also boosting demand for products derived from fruits including fruit juices and jams, in the region that drives the market. Additionally, the most demanded vegetables are lettuce, tomatoes, chicory, pumpkins, and carrots. Apart from this, leafy vegetables including cleome, amaranth, Jews mallow and blackjack, which are locally produced, are consumed in the country.
According to the study, “South Africa Agriculture Market Trends, Statistics, Growth, and Forecasts” key market players focus on integrating new advanced technologies for strengthening their market position.
Based on agriculture sub-sectors, the South Africa agriculture market is segmented as corn industry, grain industry, and others. Corn is the major locally produced field crop, and the most significant source of carbohydrates in the region for animal & human consumption. Additionally, the grain industry (maize, sorghum, barley, oats and wheat) is also leading industry in the South-Africa, comprises of numerous key stakeholders including input suppliers, millers, bakers, farmers, silo owners, traders, research organizations, financiers, etc. The animal feed industry is a significant client & role player in the grain supply chain.
The South Africa agriculture market is driven by supportive government policies, followed by an increase in demand for fruits & vegetables and favorable climatic conditions. However, lack of knowledge about transfer activities and unavoidable climatic conditions may impact the market. Moreover, improved consumer spending toward fruits & vegetables is a key trend for market. Furthermore, increase in government initiatives and introduction of projects like project Khulisa are anticipated to promote the farming of food crops in the South-Africa.
The United States exported million of agricultural, fish & forestry products to South-Africa. Major products exported by the U.S. to the South Africa included, wheat, planting seeds, poultry meat, distilled spirits and tree nuts. Other products imported by country from the U.S. included dairy products and sorghum. It is estimated that the South Africa agriculture market will be reached at rapid pace as a result of increase in consumption of fruits & vegetables due to rise in health consciousness of people during the forecast period.
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Ankur Gupta, Head Marketing & Communications