The alcoholic beverages market in Thailand is an important market as the country has significant alcohol consumption per capita. The growth in the Thailand alcoholic beverages market has been largely impelled by the augmenting demand for premium quality alcoholic beverages and changing consumer preferences. Alcoholic beverages made from malt, hops, molasses, grapes and others have been included.
The Thailand alcoholic beverages market is a highly concentrated market with a limited number of organized players. The number of players in the Thailand alcoholic beverages market has been limited by the restrictive policies adopted by the government. However, large international players are present in Thailand though a subsidiary channel.
The increasing number of tourist arrivals has boosted the alcoholic beverages market in Thailand. The companies in the Thailand alcoholic beverage market have expanded their portfolio in the recent times which have attracted the low income Thai population. Increasing minimum wages in the country have also aided the sales of alcoholic beverages in the country.
“Increasing demand for alcoholic beverages is expected to be contributed by the factors including population growth, rising disposable incomes and molasses production in Thailand. The rising demand for premium quality alcoholic beverages will aid the alcoholic beverages market in the future. The spirits market has been developing at a remarkable rate and is expected to have a great potential in Thailand alcoholic beverage market. Additionally, it is expected that the market will further develop with an increasing number of foreign players entering the Thailand market”– according to the research report ‘Thailand Alcoholic Beverages Market Outlook to 2018- Changing Consumer Preferences towards Spirits to Impel Growth” by Ken Research.
The report provides detailed overview of the alcoholic beverages market in India and covers various aspects such as market size of alcoholic beverage market, segmentation on the basis of different types of products such as beer, spirits, wine and others. The report is useful for alcoholic beverages manufacturers, suppliers and wholesalers of alcoholic beverages, new players venturing in the market and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.