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Evolution of US Corporate Training Industry Shift from Traditional Classroom Training to Digital Training: Ken Research
April 2020

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The traditional mindset has to lead to companies restricting employee training within the classroom set-up and has acted as inertia to online training for many years. However, growing need for flexibility, changing workstyle, use of experimental training, and the growing importance of training assessment are driving the demand for online training.

Changing Workstyle: Companies lose 25% of all new employees within the first year. In order to decrease attrition rates companies are resorting to providing workstyle flexibility to its employees. In response to this companies have developed the hub and spoke office structure. Also, in response to the global pandemic COVID-19, many companies in the USA are working from home. The growing remote workstyle has led to the increasing use of online training methodologies.

Shift towards Experimental Training: Experimental training refers to learning by doing. It includes different methods and technologies including stimulation, gaming, sensitivity training, case studies, and others. Experimental training increases focus and give better results which encourage other enterprises to undergo training. According to the survey conducted by eLearning Industry, 79% of employees believe that that they will be more productive and motivated if their learning environment was more like a game.

Introduction of Microlearning Modules: An average American worker works 47 hours a week. Microlearning modules that are bite-sized self-paced courses enable employees to complete the training process within a shorter time period. As a result of which employees do not have to give extra hours for training. It also ensures higher completion rates and better training results.

Advent of Mobile Learning and Social Learning: A growing number of teleworkers has to lead to the increasing use of innovative training delivery methods such as mobile and social learning. With the help of geo-fencing, information related to training can be passed on the concerned employees immediately via mobile applications. Currently, mobile learning has been integrated by only a handful of players. However, it is projected to have a high potential on account of strengthening of the network capabilities and high bandwidth scaling. Social learning through platforms like blogs, wikis, discussion forums, subject-matter directories, and videos are on the rise in organizations on account of the high penetration of social networking sites in the country.

Growing Importance of Training Assessment: Given amalgamation of several factors that contribute to company revenues; assessing the quantitative returns of training programs are important to find a legible solution. Companies looking for coding, analytics, and other technical training need to understand if the training results are in sync with their business goal. Tracking online training performance is much efficient and easier in comparison to classroom training. Corporate training companies such as Pluralsight have introduced training performance analytics solutions that enable employers to visualize employee performance to observe dynamics and patterns in the training development process.

 According to a report by Ken Research titled USA Corporate Training Market Outlook to 2025- Driven by Growing Skill Gap due to Increasing Use of Technology and Introduction of Online Training Methodologies the online training demand valued around USD 25 billion in 2019. The corporate training industry in the US is at its late growth stage and the demand will continue to grow to owe to the growing use of technology, increasing government efforts under Pledge to America’s Workers, changing workstyle and increasing skill gap due to the advent of AI, Blockchain, IoT, and other innovative technologies.

Key Segments Covered: -

By End-User Industry

BFSI

IT and Telecom

Healthcare

Automotive

Manufacturing

By Training Services

Technical

Leadership

Managerial

Sales

Customer Support

By Delivery Mode

Classroom Training

Blended Training

Virtual Training

Online Training (No Instructor)

By Organizational Size

Large Companies (+1000 Employees)

Medium Companies (500-1000 Employees)

Small Companies (0-500 Employees)

By Designation

Managerial

Non-Managerial

Integrated

By Deployment

On-Site

Off-Site

By Training Type

Customized

Open

Companies Covered:

GP Strategies

Franklin Covey

NIIT

Learning Tree International

Global Knowledge

Pluralsight

Centre for Creative Leadership

Skillsoft

Udemy

Udacity

Coursera

Simplilearn

Key Target Audience

Corporate Training Companies

Education Platforms

Corporate Training Aggregators

Corporate Organizations

Management Consultants

Corporate Trainers

MHRD

Education Associations

Time Period Captured in the Report: -

Historical Period: 2014–2019

Forecast Period: 2020-2025

Key Topics Covered in the Report: -

For More Information on the Research Report, refer to below links: -

USA Corporate Training Market

USA Corporate Training Industry

US Employee Training Industry

US Online Corporate Training Market

Employee Skilling Industry in the US

US Ed-Tech Market Growth

US Corporate E-Learning Industry

US Corporate Training End-User Industry

US Managerial Corporate Training Market

US Non-Managerial Corporate Training Market

US Integrated Corporate Training Market

USA Corporate Training Demand Analysis

Managed Employee Training Services US

Top Blended Service Providers in the USA

US Corporate Training Industry Growth

Related Reports by Ken Research: -

India Corporate Training Market Outlook to 2025 driven by Introduction of Experimental Training, Greater Use of Artificial Intelligence and Increase in Government Initiatives to Boost Training

India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future

Australia Executive Education Market Outlook to 2024 –Driven by Rising Popularity of Online Education and Launch of Innovative Programs

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249