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Pricing Analysis

Businesses have to create a right pricing strategy in order to stay competitive and maximize their revenue and market share. An effective pricing strategy is based on pricing research which helps you in analyzing the changes in consumer behavior in response to price changes and can also help in realizing consumer’s willingness to pay in order to determine an optimal price for your new product. There are various pricing analytics models and tools such as Conjoint Analysis, Gabor-Granger Analysis, Van Westendorp Price Sensitivity Monitor and Brand Price Trade-Off (BPTO) technique which can be used to formulate a pricing strategy which ensures profitability and growth in your business. Our market research reports will give you insights to competitor’s product and pricing analysis which will help you in benchmarking your strategy with your competitor. Competitive intelligence will help you understand best practice in business which will enable you to adopt appropriate pricing strategy.

Case Study


  • Pricing for Expansion Strategy Perspective – Leading E-Learning Companies


  • Pricing-Costing Market Assessment– India AAC Blocks Market


  • Pricing for Expansion Strategy Perspective – Leading E-Learning Companies

    Overview & Background:
    The client is one of the major e-learning companies which is operating in the global market
    Need For Consulting Services:
    The company requires Ken Research to conduct research on Singapore E-learning market to get an idea on the competition and pricing for the LMS products, which can enable them to form competitive business strategy.
    Ken Research Value Addition:
    Ken Research provided end to end consultancy services that enabled the client to assess the major players, their positioning and prices of different products in the market. We have also covered multiple financial and operating parameters for the major players.
    Client Action:
    The client has leveraged on the intelligence provided by Ken Research and has gain knowledge for major players and the strategy which the client has to adapt.
  • Pricing-Costing Market Assessment– India AAC Blocks Market

    Overview & Background:
    The client is leading Japanese manufacturer of AAC Bricks, light weight concrete blocks and other green building materials, which is specialized in offering durable and eco-friendly construction materials
    Need For Consulting Services:
    The company requires research to understand the current market for AAC blocks, pricing and cost of using AAC blocks to create a wall to compare it with other substitute available in the market. The client also requires to understand the future potential and strategies to penetrate the market for AAC block
    Ken Research Value Add:
    Ken Research assessed prices of different AAC blocks substitute to construct a wall to understand the pricing and costing to the client and why a client chooses one block on the price relative to other parameters.
    Client Action:
    The client has been able to understand the current market, major competitors and was successful in devising pricing strategy.