Media Releases

Footwear production in India has been majorly propagated through manual and semi-mechanized processes. India domestically produces leather and other raw materials at abundance. The footwear industry in India is comprised of numerous small and medium scale enterprises which have utilized leather as the prime raw material for footwear in over ~ leather based manufacturing units spread across the country. The kids’ footwear industry has been considered as one of the most steadily growing segments in the country. The industry has expanded at a CAGR of ~% during FY’2012-FY’2017 and registered revenues of INR ~ billion in FY’2017.

India kids’ footwear market comprises of footwear products made up of leather, rubber, fabric, canvas, EVA, synthetic and other materials. Leather products were the most popular shoe type, contributing to about ~% market share in FY’2017, in terms of revenues. Owing to the style quotient and comfort of these products, synthetic footwear’s occupied a market share of ~%. Crocs and slippers made mostly of rubber material are used widely as regular wear footwear products.

Kids’ footwear industry has been largely an unorganized one, with organized brands comprising ~% of the overall market as of FY’2017. Products manufactured by local players are much in demand due to their lower costs. Higher bargaining and lower prices for the customers have provided a boost to the dominance of the unorganized sector. Higher availability of raw material in the country has allowed the unorganized sector to flourish by offering products at affordable prices. Bata Liberty, Lancer, Relaxo, Nike, Reebok and others have been the prominent players in the organized branded wear market amongst others. However, most of these brands are characterized by poor penetration in rural areas and have their presence only in the urban, tier I and tier II cities.

With inclining number of double-income households and formation of nuclear families, there have been an enough monetary surpluses that can be spent on kids’, demand for kids’ wear is hence expected to rise. The kids’ footwear industry is estimated to grow at a faster face as compared to apparel at a CAGR of ~% during FY’2017-FY’2022 and register sales of INR ~ billion by FY’2022.

Source: https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/india-kids-wear-market-report/107201-95.html

The kids’ apparel industry in India has been considered as one of the fastest growing market in the apparel segment. During the period of FY’2012-FY’2017, the industry grew steadily at a CAGR of ~%.

India domestically produces cotton, silk, jute and other raw materials at abundance. The country ranks second in cotton and silk production, fifth in man-made fibers and eighth in the total production of wool in the world. India has highest number of looms: ~ million handlooms (at around ~% of the global capacity) and ~ million shuttle looms (at ~% of the global capacity). It has the second highest number of spindles in the world with ~ million spindles (at ~% of the global capacity). Sales for kids’ apparel products increased from INR ~ billion in FY’2012 to INR ~ billion in FY’2017.

Kids belonging to the age group of 8-14 years contributed for maximum market share (~ %) in terms of revenue generation. Increased fashion sense and low product usage period, leading to more number of purchases every year resulted in the maximum contribution of revenues from this age group of kids.

In FY’2017, sales of boys’ apparel products accounted for a major portion of the kids’ apparel sales, such that it had contributed for about ~% of the total kids’ apparel sales. The high sales of boys’ apparel products as compared to girls’ apparel are due to higher population of boys in the country which led to more demand for boys centric products.

Casual wear apparel products witnessed maximum demand by consumers and comprised ~% market share of the overall kids’ apparel industry in terms of revenues.

Pure cotton is a very light fabric and quite difficult to do embroidery work in it so as to make it more appealing to the kids. Hence, blended form of cotton is used for the same as it is easier to care and less likely to shrink or wrinkle as compared to a garment made from pure cotton. In FY’2017, blended cotton was the most preferred fabric used for kids’ apparel with a share of around ~% in terms of revenue followed by wool, denim, polyester, nylon and others.

Table: India Kids’ Apparel Market Segmentation by Gender on the Basis of Revenues in INR Billion, FY’2017

Looking from the demand perspective, winter clothing is required only for one-fourth period in a calendar year. Although, winter apparels have a higher price tag as compared to the summer counterparts, the number of garments purchased for the former usage is easily outnumbered by the latter. The India kids’ apparel market for summer wear products was more than double than that of winter wears apparels.

Source: https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/india-kids-wear-market-report/107201-95.html