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Footwear production in India has been majorly propagated through manual and semi-mechanized processes. India domestically produces leather and other raw materials at abundance. The footwear industry in India is comprised of numerous small and medium scale enterprises which have utilized leather as the prime raw material for footwear in over ~ leather based manufacturing units spread across the country. The kids’ footwear industry has been considered as one of the most steadily growing segments in the country. The industry has expanded at a CAGR of ~% during FY’2012-FY’2017 and registered revenues of INR ~ billion in FY’2017.

India kids’ footwear market comprises of footwear products made up of leather, rubber, fabric, canvas, EVA, synthetic and other materials. Leather products were the most popular shoe type, contributing to about ~% market share in FY’2017, in terms of revenues. Owing to the style quotient and comfort of these products, synthetic footwear’s occupied a market share of ~%. Crocs and slippers made mostly of rubber material are used widely as regular wear footwear products.

Kids’ footwear industry has been largely an unorganized one, with organized brands comprising ~% of the overall market as of FY’2017. Products manufactured by local players are much in demand due to their lower costs. Higher bargaining and lower prices for the customers have provided a boost to the dominance of the unorganized sector. Higher availability of raw material in the country has allowed the unorganized sector to flourish by offering products at affordable prices. Bata Liberty, Lancer, Relaxo, Nike, Reebok and others have been the prominent players in the organized branded wear market amongst others. However, most of these brands are characterized by poor penetration in rural areas and have their presence only in the urban, tier I and tier II cities.

With inclining number of double-income households and formation of nuclear families, there have been an enough monetary surpluses that can be spent on kids’, demand for kids’ wear is hence expected to rise. The kids’ footwear industry is estimated to grow at a faster face as compared to apparel at a CAGR of ~% during FY’2017-FY’2022 and register sales of INR ~ billion by FY’2022.

Source: https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/india-kids-wear-market-report/107201-95.html

The kids’ apparel industry in India has been considered as one of the fastest growing market in the apparel segment. During the period of FY’2012-FY’2017, the industry grew steadily at a CAGR of ~%.

India domestically produces cotton, silk, jute and other raw materials at abundance. The country ranks second in cotton and silk production, fifth in man-made fibers and eighth in the total production of wool in the world. India has highest number of looms: ~ million handlooms (at around ~% of the global capacity) and ~ million shuttle looms (at ~% of the global capacity). It has the second highest number of spindles in the world with ~ million spindles (at ~% of the global capacity). Sales for kids’ apparel products increased from INR ~ billion in FY’2012 to INR ~ billion in FY’2017.

Kids belonging to the age group of 8-14 years contributed for maximum market share (~ %) in terms of revenue generation. Increased fashion sense and low product usage period, leading to more number of purchases every year resulted in the maximum contribution of revenues from this age group of kids.

In FY’2017, sales of boys’ apparel products accounted for a major portion of the kids’ apparel sales, such that it had contributed for about ~% of the total kids’ apparel sales. The high sales of boys’ apparel products as compared to girls’ apparel are due to higher population of boys in the country which led to more demand for boys centric products.

Casual wear apparel products witnessed maximum demand by consumers and comprised ~% market share of the overall kids’ apparel industry in terms of revenues.

Pure cotton is a very light fabric and quite difficult to do embroidery work in it so as to make it more appealing to the kids. Hence, blended form of cotton is used for the same as it is easier to care and less likely to shrink or wrinkle as compared to a garment made from pure cotton. In FY’2017, blended cotton was the most preferred fabric used for kids’ apparel with a share of around ~% in terms of revenue followed by wool, denim, polyester, nylon and others.

Table: India Kids’ Apparel Market Segmentation by Gender on the Basis of Revenues in INR Billion, FY’2017

Looking from the demand perspective, winter clothing is required only for one-fourth period in a calendar year. Although, winter apparels have a higher price tag as compared to the summer counterparts, the number of garments purchased for the former usage is easily outnumbered by the latter. The India kids’ apparel market for summer wear products was more than double than that of winter wears apparels.

Source: https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/india-kids-wear-market-report/107201-95.html

India has witnessed a steep rise in internet users since 2012 with a rapid adoption amongst young population. It was estimated that over 40% of the Indian population were known to access the internet by the end of 2016, a figure which inclined from approximately 7.5% in 2010. The number of internet users in India was reported to be around 469.3 million by FY’2017, which made India home to the largest online user base after China.

Stiff competition in a niche market has resulted in exit of some online portals while some has been acquired by rival companies. The online market for kids’ apparel and footwear has grown at a very impressive rate between FY’2012-FY’2017. The online market for kids’ apparel and footwear is quite a consolidated market, owing to top two pure-play players comprising for majority of the market share in this space.

FirstCry has opted a hybrid online and offline business model right since its inception and has been able to gain significant market traction in the online space. The firm has attracted funding from investors despite the shutdown/slowdown of some of the major organized players in kids’ apparel industry. Through its innovative marketing strategy of involving expecting mothers in hospitals, next day product delivery and merger with Mahindra Retail, the company has made significant progress in this niche organized market.

Flipkart, along with its two subsidiaries: Myntra and Jabong, majorly sold western wear clothes including party wears, T-shirts, Jeans, Shirts, Rompers, Sweaters and several other items. Owing to heavy marketing and popularity of Flipkart, the company has been able to capture a substantial chunk in the market for online sales of kids’ apparel and footwear products. Hopscotch, founded in 2012, has been able to gain customer’s confidence through its unique flash sales business model of several national and international brands. It has been able to bring in a different shopping experience for parents looking for quality kidswear products for their children. Several other players such as Amazon, Snapdeal, Shopclues, Mybabycart, Kidology and many others form the part of online ecosystems.

The report titled “India Kids’ Apparel and Footwear Market Outlook to 2022 – Surging Online Adoption and Launch of Private Label Brands will Drive Growth” by Ken Research suggested the kids’ apparel and footwear market is anticipated to grow at a CAGR of 12.8% during the period FY’2017-FY’2022.

Source: https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/india-kids-wear-market-report/107201-95.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

With increasing media exposure from the likes of TV channels, video games, blockbuster of superheroes, children these days are much informed and aware of the latest fashion trends and have become more demanding and brand aware. Moreover, 18 million new births every year and a large section of the country’s population (28.0%) belonging to the age group of 0-14 years as of FY’2017, provide huge prospects for market growth.

Despite growing at a very healthy rate of over 20% per annum during FY’2012-FY’2017, the organized players accounted for a low market share of the overall kids’ apparel market in FY’2017. The market share of organized players is expected to incline steeply in the future.

Kids’ apparel market in India has been driven by the demand of non-recognized brands which manufacture garment products in local settings. Comparatively lower prices, sound quality and high room for bargaining for the customers are the primary reasons behind the wide scale dominance of the unorganized sector. Moreover, large scale availability of raw material in the country has allowed the unorganized sector to flourish by offering products at affordable prices. The prevalence of local players in this industry is further strengthened by the fact that revenues generated from imports of kids’ apparel (considered at import prices of goods) in FY’2017 were roughly 2% of the export revenues of kids’ apparel products in the same financial year. The organized segment was dominated by some major brands such as 612 League, Miniklub, Cucumber, Beebay, Babyhug, UCB Kids and Little Kangaroos. However, all these brands are characterized by poor penetration in rural areas and have their presence only in the urban, tier I and tier II cities. The Kid’s footwear market is more organized as compared to apparel, with major companies such as Bata, Liberty, Lancer and Relaxo operating in this space.

Most mom and pop stores in India are known to offer unbranded products, while some offer a combination of both branded and unbranded kids’ apparels. Availability of quality products at a much reasonable price as compared to branded products was primarily the reason behind the wide scale dominance of mom and pop stores countrywide, in terms of revenue. Some mom and pop stores operate as a part of cluster stores across the country. There are more than 5 lakh mom and pop stores in the country selling kids clothing. Mom and pop stores were followed by MBOs (multi-brand outlets) / large format stores, Online and EBOs (Exclusive brand outlets).

“A major portion of the population in India prefers domestic and unbranded products due to lower prices and easy availability. It is imperative for domestic and international companies to setup their own manufacturing unit in the country so as to be price competitive with other brands. Success has to be a combination of high quality, creative design and right value for money products.”, as per the research report titled, “India Kids’ Apparel and Footwear Market Outlook to 2022 – Surging Online Adoption and Launch of Private Label Brands will Drive Growth” by Ken Research.

The publication covered trends about top selling products including Top and Tees, Two Piece Sets, Dungarees, Shirts, Sweaters, Jackets, Jeans and Pants, Shorts and Skirts, Payjamas, Leggings, Frocks, School uniform, Sneakers and Flip flops, Booties, Sandals, Bellies, Clogs, Mojaris, and other apparel and footwear products. It also includes detailed analysis of the major companies existing in this space including 612 League, FS Miniklub, Cucumber, UCB, Mothercare, Bhartiya Paridhan, Lilliput, Catmoss, Gini & Jony, Bata, Liberty, Relaxo, Lancer, FirstCry, Hopscotch, Flipkart, Amazon, Snapdeal.

Source:  https://www.kenresearch.com/consumer-products-and-retail/baby-care/india-kids-apparel-footwear-market-report/19659-95.html

Related Reports:

India Online Fashion Market to 2021 - Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future

Asia-Pacific Baby Hygiene Industry Outlook to 2020 - Rising Expenditure on Baby Hygiene with Better Health and Safety Standards to Drive Growth 

India Maternity and Baby Care Industry Outlook to 2018 - Hybrid Expansion of Retail and Online Channels to Lead Future Growth

Contact Us:

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com
+91-9015378249