Media Releases

Japan Large Appliances Market on the Basis of Revenue is Expected to Reach USD 16 Billion in Future: Ken Research

Posted on 13 December 2016 by KenResearch Consumer Products and Retail ,

Japan large appliances market has showcased a decline in the recent years due to saturation of the market and growing preferences for the most technologically advanced appliances. The market for large appliances in Japan is concentrated with large players which have domestic as well as international presence namely Daikin, Toshiba, and Panasonic, Hitachi, Mitsubishi, Sharp and others. Some of the major players have also thought of taking an exit from Japan market due to declining profitable opportunities in the market. The companies are also striving to cut down the production costs for which they have shifted their production base to China to enjoy lower production costs.

Panasonic saw the air conditioner as a home electric appliance that would be a big hit in the future, being just right for the hot and humid climate of Japan. Specifically, the company focused its product development on compact, lightweight, small-capacity air conditioners not found among competing brands.

Toshiba Lifestyle Company Limited is a major subsidiary of Toshiba group engaged in development of home appliances especially large appliances such as washing machine, Refrigerator and air conditioning.

Urbanization in Japan is among the highest in world with approximately 93.5% of the population living in urban areas. This has created extensive demand for refrigeration system as perishable food products are to be stocked in homes as well as in marketplace. As per capita income rises, demand for large volume refrigerator with specific cooling system for different product category is on the rise.

Panasonic, Mitsubishi, Hitachi and Daikin are the renowned players in Air conditioner market of Japan. The companies organize numerous promotional events and mark themselves as associate sponsors to gain market share. Product development in the form of compact, lightweight and small capacity air conditioners has been the strategy adopted by Panasonic to cater the competition. Favorable weather condition was highly important factor for promoting the sale of air conditioner sales in Japanese market in 2012.

Even though there was rapid decline in demand for large appliances in terms of volume, little depreciation was observed in terms of revenue due to rise in demand for high end appliances. Online retail in Japan is fourth largest market in world in terms of sales volume. Most online shopping in Japan is conducted on market place like Rakuten or on mall sites. Many large retailers like Yamada Denki and Bic Camera have their own online platform.

These companies compete with each other through price war with local manufacturers, as the core technology is mastered by GE and Bosch. The companies are consistently upgrading their product range by introducing additional security features with child lock facility in washing machines. Strong promotion activities coupled with presence in offline and online channels has been strategized to cater the growing competition in the market.

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/japan-large-appliances-market/65830-95.html

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

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Micromax India and VU Televisions are the Emerging Players in India Large Appliances Market: Ken Research

Posted on 12 December 2016 by KenResearch Consumer Products and Retail ,

Large appliances are regarded as basic household electrical appliances which are used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. The industry has seen tremendous changes in the past few years discerned by demand for innovative and smart products. The advent of IOT has further prospered the preferences for smart technologies in large appliances. The evolution of distribution centers in India for large appliances in the form of online and multi brand outlets have led to phenomenal growth of sales.

Indian large appliances industry has become one of the fastest growing sectors. With the GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017.

GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby result in higher demand for the companies.

India’s consumer durables exports include refrigerators and refrigerating equipment compressors, color TVs, air conditioner parts and compressors, and fully automatic washing machines. The U.A.E. is a major export location. The majority of white goods are exported to the South Asian Association for Regional Cooperation (SAARC) nations, countries which border India.

The competitive rivalry in refrigerator market has intensified in the recent years especially among major players namely Whirlpool, Electrolux, Godrej, LG and Samsung. While LG has their refrigerator manufacturing units in India, Samsung relies on imports to maintain its market share in India.

Samsung India is the Market leader in product categories like Mobile Phones, Smart Phones, Panel TVs, Side By Side Refrigerators, Frost Free Refrigerators, Microwaves and Inverter ACs

New Product Innovations is the root cause for the growth of large appliances in India. Companies in order to enlarge market share keeps on introducing new products with innovative technologies that catch the eye balls of customers. This not only surge the new demand but also lead people to replace their existing products.

The share of inverter air conditioners has been quite lower in India. It is because Inverter ACs is relatively costly and moreover the awareness about such air conditioners is miniscule.

Key Topics Covered in the Report:

LG Sales Television

India Television Market

India Air Conditioner Sales

India Air Conditioner Market

India Online Electronics Sales

India Refrigerator Market Size

Residential AC Market In India

India Large Appliances Market

Washing Machine Import India

Online Trends Large Appliances

Export Scenario Large Appliance