Media Releases

Ken Research announced its latest publication on, “Consumer and Market Insights: Fish & Seafood in Canada” which provides a detailed analysis of the Canadian Fish and Seafood market. This report provides an insight about the buying behavior pattern of Canadians which is inclined towards value for money products. It also provides information regarding the leading players, the consumer level trends, reviews and recommendations on how the economy will shape up from 2015-2020.

Canada’s fish & seafood industry is economically important as commercial fishing and aquaculture are the sectors which provide direct jobs as well as is the mainstay for many rural and coastal communities. Canada's fish and seafood segment resulted in a significant annual trade surplus with imports accounting to USD 3.4 billion in 2014. It is also

sustainably managed as FAOC which comes under federal government department regulation and management of the fishery sector. Canada’s fish & seafood industry is independently inspected and controlled and the Pacific commercial fishing landings were valued at USD 256 million.

Major players and ranking of Canadian Fish & Seafood market

The Canadian Food Inspection Agency (CFIA) sets the policies, requirements and inspection standards and takes care of equipment used for handling, storing and transporting fish. Agriculture and Agri-Food Canada is responsible for supporting market development and traceability.

Table 1: Contaminants in Retail Fish and Seafood Products: Summary Statistics for Total PCB Levels (results expressed in ppb)

Mercury is generally found in all tested fish and seafood products. As shown above (Table 2) total mercury levels were far below the Canadian standard of 0.5 ppm. The levels of mercury are always tested during the childhood and developing fetuses-stages because they are very much sensitive to the known harmful effects of Methyl Mercury.

KEY FACTORS DRIVING DEMAND FOR CANADIAN FISH AND SEAFOOD INDUSTRY

The seafood industry in Atlantic Canada is renowned for its quality, leadership and innovation and in addition, it also places a great emphasis on products such as hors d’oeuvres, pâtés and frozen fish entrées which has helped this industry to generate huge economic profits. Canada’s seafood industry is growing at a tremendous pace as during the North American Free Trade Agreement it has phased out tariffs on almost all Canadian exports to Mexico.

During 2015-2020, the market for fish and seafood is set to register a good forecast in terms of both value and volume growth. Fresh Fish & Seafood category has the largest volume share and is projected to visualize fastest growth, registering a CAGR of 4.3%. Due to their hectic lives, Canadians try to complete as much work as possible so there is a growing demand for easy-to-cook Fish & Seafood products. The leading distributor channels for Fish & Seafood in Canada are Hypermarkets & Supermarkets. Flexible packaging is set to register fastest growth among packaging materials and Canada offers a wide variety of sustainably harvested species from its different areas.

To know more on coverage, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-market-insights-fish-seafood-canada/11186-11.html

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Ken Research recently published a report on, “Consumer and Market Insights: Fish & Seafood in Austria” which discusses detailed analysis of the Fish and seafood market, its leading players, the distribution channels and consumer trends. The report also provides insights on high growth categories to target, trends in the usage of packaging materials, trends among consumers and distributors for the availability of the product. Also the report will help the reader to Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.

Austria is the 12th richest country of the world in terms of GDP per capita having population of 8.3 million people. Chilled Raw Packaged Fish & Seafood-Whole is expected to grow fastest registering a CAGR of 6.2% during 2015-2020. Due to lack of sea fishery, Austria has to import about 95% of its total seafood demand. Seafood imports have increased by 75% in the last decade. Out of total seafood demand, Austria has to import 95% of it. There was an increase in the volume of imports from 1995-2005. In the recent years, there was a decline in imports, the reason may be economic environment, resulting in less tourists and less restaurant visits.

Factors affecting fish and seafood in Austria

In today’s era people are health conscious and they don’t want fat in their dietary routines but these days good fats are in. Consumers say no to all types of foods which involves fats but in 2015 consumers are demanding foods with more healthy fats which includes eggs and certain seafood items. Consumers are ready to intake fats with nutritional value.

      Figure: Catches by fishing area, EU-28, 2014

In 2012, almost 66,000 tonnes of fish was imported into Austria. Its domestic production of fish equals to 5% of its domestic consumption, the rest all is imported. Austria has no direct access to the sea, even then also fish restaurants are booming, especially Asian cuisine. There is very huge demand for fish and Seafood in comparison to supply.  An average Austrian consumes between 7-8 kg of fish and seafood each year. Demand for seafood is following an upward trend. A decade before, it was 40% below. Leading distribution channels for Fish and seafood are Hypermarkets & Supermarkets which account for more than half of the overall Fish & Seafood distribution in Austria. Plastic is used majorly as a packaging material and is expected to grow fastest during 2015-2020. The Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood categories are highly fragmented in the Austrian Fish & Seafood market.

For More Details click on below link  :

https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-market-insights-fish-seafood-austria/11185-11.html

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