Media Releases

Cheaper Imported Beers has led to the darkness in the Finland Beer Market: Ken Research

Posted on 13 December 2016 by KenResearch Food and Beverage ,

Ken Research has announced its recent publication on “Finland beer market insights report 2016; in-depth analysis of key companies, brands, volume, value and segmentation trends and opportunities in the beer market,” which offers detailed overview of the Finland beer industry structure which further offers a comprehensive insight into past background trends, 2015 performance and 2016 outlook. The production incorporates the shrewd investigation of top line production, import, export and consumption volume data by segment, brand distribution (on-/off premises) from 2005-2015 with forecasts for 2016, details of significant beer new product launches in 2015 by company, overview of the competitive landscape in the beer market with analysis of major companies performance. Data is also available in excel along with the valuable analysis of the drivers behind both current and emerging trends in the beer market.

Finland has the highest beer tax in the EU

The poor spring and summer weather hampered the volume sales of beer in 2015. Likewise, the poor condition of the Finnish economy, in combination with high unit prices following a progression of tax hikes over the review period, additionally affected sales and resulted in a continued high level of private imports, mainly from Estonia. Finland has the highest beer tax in the EU, which is five times higher than that in Estonia. In addition, the close proximity of Estonia, good ferry associations and special services developed to make alcohol purchases fast and simple for Finns travelling to Estonia have all created a huge industry for the private import of alcoholic drinks into Finland, which has clearly hurt domestic beer sales. However, although overall volume sales declined, there were critical contrasts inside the classification. Domestic lager posted the strongest decline, while speciality beers such as ale, stout and weissbier/weizen/wheat beer saw very dynamic growth

Sinebrychoff (owned by Carlsberg) continued to lead beer in Finland in 2015, accounting for a 37% share of volume sales. The company has been existing in Finland for over 100 years and has thus built a portfolio of well-known and trusted brands. Sinebrychoff’s Karhu and Koff brands are hence majorly associated with Finnish culture. Another brewery with longstanding roots in Finland is second-ranked player Hartwall (owned by Royal Unibrew). The company held a 26% share of volume sales in 2015. Like Sinebrychoff’s beer brands, Hartwall’s Karjala and Lapin Kulta are very well-known domestically. Both companies enjoy not only consumer trust even more excellent distribution networks and constantly revitalise their product portfolios with new launches.

Latest Trends

The consumption of beer has declined as a result of a consistent lack of confidence in the economy, which has moreover led Finnish consumers to opt for cheaper imports from countries such as Estonia. Large modern retail stores accounts for the highest market shares, both by volume and by value. The channel accounted for 85% by volume and 55% by value, leaving the remainder to EDA. Metal packaging ruled supreme during 2015 accounting for 89% of total market share. Metal cans absorbed 77% of market volume and continued to grow. With a staggering economy and low disposable income, consumers reduced their on-premise beer consumption.

Topics Covered in the Report

Global beer industry
Finland beer market size
European beer industry
Global Alcoholic Beverages Market research report
Europe Alcoholic beverages Market research
Anti alcohol beer marketing industry
Finland beer Market revenue
Finland Alcoholic beverages Industry
Finland beer Consumption
Beer Exports Value Finland
Finland beer market size
Finland beer market trends

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/finland-beer-market-insights-report-2016/62475-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/estonia-beer-market-insights-report-2016/62474-11.html

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Flavoured Alcoholic Beverages Market in West Europe

Posted on 24 August 2016 by KenResearch Food and Beverage ,

Ken Research announced its latest publication on, “Flavoured Alcoholic Beverages Consumption Volume and Growth Forecast to 2021”, offer insights on the changing trends and key issues within the West European Flavoured Alcoholic Beverages market. The publication includes an insightful analysis of volume (M liters) and growth (Y-o-Y) trends, consumer behavior, packaging trends, leading players and distribution trends within West European Flavored alcoholic beverages market. The analysis of the aforementioned trends has been done across sixteen individual countries in West Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Republic of Ireland, Spain, Sweden, Switzerland, and United Kingdom.

Economic Environment of West Europe

Europe is one of the wealthiest and largest regions in the world with home to 731million people, about 11% of world’s population, in 48 different countries. The wealth of different European countries’ varies; however, being one among the most developed regions of the world, even the poorest country in Europe has GDP and living standards well above the poorest countries of other continents. Most European countries have GDP per capita exceeding the global average. In 2010, Europe had a GDP of 19.920 trillion USD, which was about one-third of the global economy and GDP per capita (PPP) of 18.140 trillion USD.

Biggest European economies comprises of west European countries. Hence West Europe is the key region driving growth of the whole Europe. In terms of global nominal GDP, Germany ranks fourth with fifth rank in GDP (PPP), followed by UK ranking fifth, Followed by France ranking sixth, followed by Italy ranking seventh and Spain ranking thirteenth. Historically, rapid growth based on industrialization, technology transfers and trade liberalization has raised the level of west European countries leading to very high average living standard.

The most flourishing sector i.e. manufacturing sector is concentrated in Western Europe with countries such as England, France, Switzerland, Germany, and Italy being hub for most of the production activities. However, due to high real wages and hence production cost Europe is facing deindustrialization. Also, on account recession after 2008, many West European economies like Portugal, Spain, Greece are facing economic failure leading to financial market failure, high unemployment, high debt to GDP ratio etc. The growth trends in rest of Western Europe is expected to gain momentum on account of promising prospects of manufacturing sector, automobile sector, improvement in private consumption as well as exports, investor’s confidence and competitive reforms.

Major Players in the West European Flavoured Alcoholic Drinks Market

With changing consumer tastes, inclination towards low-alcohol content drinks among drinkers and extreme popularity among young population, along with positive outlook of West European economy has attracted international and domestic companies’ involved in manufacturing of other alcoholic drinks to increasingly enter the West European FABs market expanding their production activities as well as product portfolio by including the FABs. Some of the major market players are: Brau-Union Osterreich in Austria, Anheuser-Bush InBev NV in Belgium, Sinebrychoff, Hartwall, Olvi and Altia in Finland, Heineken Entreprise and Brasseries Kronenbourg in France, Radeberger, Anheuser-Busch and Warsteiner in Germany, Athenian and Mythos in Greece, Unicer - Bebidas de Portugal SA in Portugal, state-owned retailing monopoly, Vinmonopolet in Norway, Heineken, Feldschloesschen, Diageo and Diwisa in Switzerland, Diageo Plc in UK.

Fierce competition among manufacturing companies has led them strategize their business activities in a careful manner. Hence they focus on proper competitive pricing as well as invest huge amounts in advertising through campaign and print media so as to eye-catch the consumers especially targeting the young drinkers.

Key Topics Covered in the Report

Detailed profile of Flavoured Alcoholic Beverages market in West Europe.
Overall volume & growth analysis of Flavoured Alcoholic Beverages market in West Europe
Country wise volume & growth analysis of West European Flavoured Alcoholic Beverages market
Consumer demographics, trends and behaviours
Key consumer trends which will influence Flavoured Alcoholic Beverages consumption
Historic and forecast consumption in the West European Flavoured Alcoholic Beverages market
Competitive landscape of the West European Flavoured Alcoholic Beverages market
Distribution channels & Packaging landscape of the West European Flavoured Alcoholic Beverages

To know more on coverage, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/Flavoured-alcoholic-beverages-consumption/32002-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/Flavoured-alcoholic-beverages-consumption/32154-11.html

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