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Economic Scenario to Supplement the Steady Growth of Functional Beverages In Philippines: Ken Research

Posted on 14 August 2017 by KenResearch

Functional beverages are those beverages which have some specific functionality and this imparts to them, a very important role in the day-to-day lives of consumers. From keeping the users hydrated, preventing and addressing various health conditions, aiding in athletic performance to contributing to the nutritional well-being of the consumers, functional beverages are being accepted by more and more people.

The stellar growth of the beverages industry, especially in North America can be seen in the nearly always full shelves of grocery stores. The large varieties of the beverages that are available to the consumers are highly specific and seem tailor made to a consumer as if it were a part of the very user’s personality. Consumers prefer these functional beverages that can function as energy boosters and may result in abating bone and joint pains, shrinking waistlines and sharpening mental focus of the consumer and these are not the only uses.

According to the report, “Fortified/Functional Beverages in Philippines”, beverages that are specific to demographics, gender and age structure are also available in the market in addition to the specific products which are targeted at women, senior citizens and kids. Thus, the growth in this market is largely driven by product diversification and increased number of distribution channels. The marketplace of functional beverages provides a whole lot of different beverage experience today as compared to a few years back. Not only the manufacturing but also the way of consumption of these beverages is changing and becoming more interesting.

Now, consumers have the option to choose from the traditional packs of the beverages or may consume it in the form of a powder or in the form of a shot. This is not all, as the ways in which these beverages can be consumed and the number of days they last is also longer.

The use of functional or fortification ingredients in beverages is an attempt by the manufacturers to tap into the large market for health and wellness products. Manufacturers are also trying to differentiate their products and through the product differentiation, they attempt to capture more of the market. Whether it is a new sports drink by Pepsi-Cola which is lined with tropical fruit flavor variants infused with special electrolytes that are essential for hydration of the user or a drink fortified with Vitamin C, consumers are increasingly accepting these products and thus fueling the growth of the fortified/functional beverages market.

Fortified/Functional beverages, however, are not expected to grow very rapidly in the years to come due to many key product categories reaching maturity without any scope of product innovation left in them. Anyhow, the market on a whole is sure to prosper in the coming years.

 

For further reading click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/fortified-functional-beverages-the-philippines/121718-11.html

 

Related reports:

Fortified/Functional Packaged Food in Vietnam

Health and Wellness in Vietnam

 

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

...

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Ameliorating Demand for Fortified Beverages in Slovakia: Ken Research

Posted on 11 August 2017 by KenResearch Food and Beverage ,

The past years saw a positive growth for most of the health and wellness categories due to growing awareness for health among Slovakians. Due to a growth in the average disposable incomes of the people, the consumers in Slovakia were able and willing to pay more for such products which are healthy for them and their families. Some of the major companies went for product localization resulting in decline in prices of some product categories. The decline in prices negatively affected the value growth. In spite of this, most of the product categories achieved positive growth.

The report titled Fortified/Functional Beverages in Slovakia provides a detailed and in-depth analysis of the Slovak Fortified/Functional beverages market by giving the shape and size of the market. It provides the forecast of the future for the market thus providing the trajectory the market is expected to take in the near future and also helps in identifying the sectors that have the most potential for growth.

The increasing health awareness among Slovakian people as well as the growing economic environment has led to increased demand consumption of the fortified/functional beverages of good quality with ingredients that can provide nutrition and various type health benefits like strengthening the immune system. This has resulted in an increased performance of the fortified/functional beverages and in a good growth in the sales in terms of value in the year 2016.

The leading player in the market for the fortified/functional beverages has prolonged to be- Kofola which has held about a fifth of the market in the country. The company has benefited from its strong focus on product innovation thus rolling out drinks with active and nutritional ingredients like minerals and vitamins and having lots of health benefits. The main products in the product portfolio of Kofola are the Rajec, a bottled water brand and Jupik, a juice brand for children. Kofola’s strong marketing campaigns, advertisements of products on television and in the stores have made both of its brands popular and well known in the country.

The expected economic growth of the country is expected to continue benefitting the fortified/functional beverages market in Slovakia.  This will result in an increased demand for the products of high quality and having high mineral and vitamin content.

The rising interest among consumers in various sports activities will require them to keep their bodies healthy and fit and even take care of their nutritional well-being which will fuel the demand in the fortified/functional beverages and lead the market towards growth.

 

For further reading click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/fortified-functional-beverages-slovakia/121717-11.html

 

Related reports:

Fortified/Functional Packaged Food in Vietnam

Lavazza, Spa Luigi in Hot Drinks (World)

 

Contact Us: 
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

...

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Increasing Awareness to Assist Proliferation of Malaysian Functional Beverages: Ken Research

Posted on 08 August 2017 by KenResearch Food and Beverage ,

In 2016 with around 35% of retail value, functional beverages have been led by Fraser & Neave. This company has observed success due to its highly popular 100 plus brands in FF sports drink as it is used to frequently organizing many sports events. The brand has not only prolonged to be popular among sports people but also those consumers who consume refreshment for their healthier alternative to carbonates and juice products. The brand product has low sugar content that abstracts the health conscious consumers. In Malaysia, the company has gained the largest value share in fortified beverage major sports category.

According to the report, “Fortified/Functional Beverages in Malaysia”, there has been a rise in health conscious consumers in Malaysia therefore; beverages manufacturers have resorted to fortification for adding value to their product. Vitamin A, C and E are being introduced by soft drink brand Marigold Feel Fresh in Malaysia. In the same way Milo Nutri G, a hot drink product has introduced malted, oats, brown rice, barley and wheat-extract that supplies complex carbohydrates for health conscious consumers. To boost energy level and fortify immune system these functional beverages are more targeted at working people and students.

Manufacturers are also trying to come up with more healthy products in beverages and to compete with other companies in Malaysia. There was a time when beverages were just considered as refreshment but now it has become for shelf space. The fortified/functional beverages have become popular and are being preferred by youngsters. These beverages enhance brain functioning, help in fighting cancer and also help in strengthening bones.

In future years as well, growth in fortified/functional beverages market in Malaysia will be seen. These beverages products are attracting a large number of people in Malaysia and will continue to do the same in future period. There will be increase in consumers’ confidence because there will be development of healthier and sugar free beverages in future according to the healthier changing lifestyle of consumers. As people in Malaysia will continue to have busy routine and modern lifestyle, fortified/functional beverages will provide consumers with extra energy products.

In the forecast period, it is estimated that the market will rise due to health awareness rising in Malaysia. Vitamin C, calcium, magnesium are some nutrients about which consumers are becoming aware and knowledgeable which are included in FF beverages and with raised awareness in the coming years, the market will no doubt prosper and register great profits.

 

To know more about the research report:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/fortified-functional-beverages-malaysia/121713-11.html 

Related reports:

Better For You Beverages in Morocco

Global Mineral Water Market by Manufacturers, Countries, Type and Application, Forecast to 2022


Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

...

Read more…