Media Releases

Cooked Meats- Packaged Category Generates Highest Returns in Russia Meat Market: Ken Research

Posted on 02 March 2017 by KenResearch Food and Beverage ,

Ken Research has announced its recent distribution on “Consumer and Market Insights: Meat in Russia” which provides an overview of the market, analyzes the market data, demographic consumption patterns within the category, and the key consumer trends that lead to increased consumption.

The report identifies the key groups boosting the overall consumption, and what motivates their consumption and also highlights innovations in new products development that effectively target the consumer need states, as well as offers optimum strategic recommendations in order to capitalize on evolving consumer landscapes.

It gives an overall market data in terms of value and volume with growth analysis for future years. It also identifies the most important trends within the market and shows whether beliefs over the reasons responsible for influencing consumer behavior are accurate and uses a unique method of quantifying the consumer trends in order to highlight the degree of influence they have on consumption.

It aids in gaining an in-depth understanding of the total competitive landscape based on proper brand share analysis done in detail for planning market positioning effectively further allowing product and marketing strategies to be better aligned with the leading trends in the market.

ECONOMIC OUTLOOK

  • Value for money products in the Russian Meat Market are increasing in demand as an effect of rising inflation. Therefore, The Frozen Meat category has the highest volume share in the overall meat market accounting for 40.0% value share.
  • Market is able to retain the existing consumers and they account for the majority of meat consumption across all categories. Both Russian men and women consume meat products at a massive frequency.
  • Hypermarkets and supermarkets are the distribution channels that are leading in the market and are expected to expand at a CAGR of 5.7% over the forecast period making meat markets grow well.
  • Chicken is the largest segment in the cooked meats- packaged category and fresh meat and cooked meals account for the highest private label penetration in the Russian meal market.
  • The Russian Meat market is forecasted to grow at a much improved rate in terms of both value and volume during 2014-2019 in comparison to 2009-2014 and the Cooked Meats - Counter category is forecasted to register the highest growth in value terms during 2014-2019.
  • The market is likely to expand at a CAGR of 7.7% over the forecast period with a major share in the ‘ready to eat’ meat products making it more convenient for the consumers for usage. Growth of the market is guaranteed since the innovation in the development of new products will be present throughout in the years to come.

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-market-insights-meat-russia/73694-11.html

Related reports:

Global Meat Report

Consumer and Market Insights: Meat in India


Contact:

Ken Research

Ankur Gupta,

Head Marketing & Communications

query@kenresearch.com

+91-124- 4230204

www.kenresearch.com

...

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Malaysia Meet Market Offer Potential Growth for Packaged Meat: Ken Research

Posted on 25 January 2017 by KenResearch Food and Beverage ,

Ken Research has announced its distribution on, “Consumer and Market Insights: Meat in Malaysia” which provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and market shares of existing brands.

The report well covers the value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat, and Frozen Meat with inputs on each and every segment share within the categories and the change in their market share forecast for 2015-2020.

It is easier to identify high potential brackets and investigate future market opportunities based on thorough value and volume analysis and the existing as well as new players are able to well analyze the key distribution channels for identification and evaluation of trends and opportunities.

It helps to gain an in-depth understanding of the competitive landscape based on detailed brand share analysis for proper execution of an effective market positioning. Market share of brands and private labels, including private label growth analysis from 2012-2015 makes available the data for leading players in the market and also the top consumer trends that influence meat products consumption. A significant prominence on the changes expected in the market will assist to provide a clear image of the opportunities that can be tapped over the coming years, resulting in revenue generation and reviews and recommendations on how the market will mould.

ECONOMIC OUTLOOK

  • Malaysian consumers have been picking value for money products in the Meat market since they focused on quality of course but also considered the price. Even, preference for convenience is seen as driving the online sales of Meat products in Malaysia in the coming years.
  • Private label brands have remained low in Malaysia's meat market in the current phase and can ameliorate with time since the Meat market is expected to record growth in value as well as volume terms during 2015-2020.
  • The Fresh Meat category had the highest volume share in 2015, whereas Cooked Meats-Counter category is extrapolated to be the fastest growing during 2015-2020.
  • The Frozen Meat category will be registering profits in market share and the Chilled Raw Packaged Meat-Processed category is forecasted to propagate at a CAGR of 4.3% during 2015-2020.
  • The use of Flexible Packaging is expected to nurture at a CAGR of 4.3% during 2015-2020 in the Malaysian Meat market.
  • The growth in sales of premium Meat products in the country is estimated due to rising GDP per capita, rising incomes of consumers.

For more coverage click on the link below:


https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-insights-meat-malaysia/78842-11.html

Related links:

https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-market-insights-meat-market-uk/5637-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/general-food/global-meat-market-acquisitions-march-2014/1355-11.html

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Rising Number of Vegetarians a Threat to Meat Industry in Italy: Ken Research

Posted on 20 January 2017 by KenResearch Food and Beverage ,

Ken research announced its recent allotment on " Consumer and Market Insights: Meat in Italy

It provides an overview of the market, analysing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. It will highlight the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities. It outlays ways to tackle them aswell. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behaviour within the category are accurate. This report brings together consumer analysis and market data to provide actionable insight into the behaviour of Italian Meat consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

The Italian meat production has a long history and tradition and its weight within the national agriculture gross domestic product (GDP) is around one quarter percent. Italy is not self-sufficient for the meat production and the import of meat and live animals represents two of the main negative voices of the agricultural deficit of the country. There are various types of meat available in Italy:

The customer discernment

In the recent years, the Italian consumers have shown an increased lack of confidence toward the consumption of meat products and particularly towards the meat.

  • The new food habits of the young generations
  • The negative impact of the food scandals involving meat products;
  • The progressive decline of the organoleptic traits of the meat.

As in many other North European Countries, Italy is showing a continuous increase in the number of vegetarians particularly among the young generations. Support to this trend comes by the progressive concern of the people about the animal rights and the rearing conditions of the farm animals which has led to the issue of several EU regulations in the matter of animal welfare. Food scandals like the BSE or the dioxin-contaminated poultry in Belgium have created a negative shadow on the safety and genuineness of meat products. In April 2000, the Italian Institute of Food Research and Nutrition carried out an opinion poll on what Italian consumers thought about the food safety at that time. Virtually, every Italian had heard about the BSE problem. People were also very much aware of the cases of food-born botulism and salmonella that occurred in Italy shortly before the poll as well as the discovery of dioxin-contaminated poultry and eggs in Belgium. Therefore, it was not surprising that they rated meat and eggs to be unsafe foods. Data from ISMEA (2001) showed that the general decline observed in the organoleptic traits of the meat has arisen from several reasons. In the case of red meat, the loss of taste and flavour can be mainly related to the reduced marbling since the lipid fraction plays a key role in the determination of these traits. Moreover, the reduced intramuscular fat deposition has a negative effect on meat tenderness, which in cattle has also been worsened by the progressive reduction in the time of muscle tissue maturation after slaughtering

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-market-insights-meat-italy/73693-11.html

 

Contact: 

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204
www.kenresearch.com

...

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