Media Releases

Developing Fashion Trends in Italy Attracting Investments in Womenswear Market

Posted on 29 August 2017 by KenResearch Consumer Products and Retail ,

Italy’s womenswear accounts for more sales in apparels compared to menswear. Media is playing an important role in the overall lifestyle trend of the Italy population. Consumers are concern about their appearance and taking more control over their personal style, with editorials, blogs, online retailers, and social media that is driving the increasing fashion-consciousness among the younger generation of Italy.

According to the report, “Womenswear in Italy”, Italy’s womenswear include nightwear, outerwear, swimwear, overcoats, suits, ensembles, jackets, blazers, dresses, skirts, trousers, shorts, shirts, blouses, panties, briefs, nightdresses, pyjamas, bathrobes, slips, petticoats, brassieres, corsets, braces and girdles and others. OVS is the leading brand in Italy’s womenswear that has wide variety of collection of apparels and is constantly adapting to reflect the latest fashion and style trends. The increase in average spending power of women, falling unemployment and rising consumer confidence in Italy’s womenswear market is expected to grow in the coming years.

Fashion is woman’s best friend and premium accessories in Italy are the bestsellers among high-end female customers. The distribution groups, outlet stores and e-commerce are cannibalizing the retailers who are forced to reposition or find an alternative. The emerging markets in Italy focus on apparels typical made-in-Italy and top-quality accessories. It was observed that the population in Italy has been slowly decreasing from the year 2014 but the market for womenswear has been increasing rapidly.

Italy’s hesitant consumers, stores offering massive discounts and booming internet retailing have resulted in growth of the womenswear market. This new trend is like a light at the end of the tunnel for the market. Growing fashion and social media drive retail sales with innovation in terms of production, distribution and operational capabilities that is fuelling the growth in the womenswear category.

Apparel industry in Italy is dominated by mid-priced brands that offer value for money. Consumers are more interested in luxury goods and search for premium apparel brands at low prices. Michael Kors, Stella McCartney and Diesel are the leading premium apparel brands in Italy.

Digital marketing is gaining importance in terms of facilitating communication between consumers. This trend has encouraged companies to increasing sales and improving brand loyalty. Majority of Italian consumers are turning to internet retailing due to convenience, relatively low prices and vast amounts of information available online related to the apparels. Apparel market in Italy is set to continue growing at a slow pace over the forecast period as spikes in demand due to the ‘athleisure’ trend (recycled clothing) and the emerging fast fashion. Italian lingerie brands have stunning styles that are versatile. La perla is the fifth largest textile group in Italy with luxury intimate apparels comprise 50% of the total lingerie's manufactured in Italy. Argentovivo is another competitor in Italy that offers a collection of unique fabric that appears original and decorative. Lace and fabric from Cristina Iaia brand is considered as the most feminine apparels in Italy. Well-known Italian designers include Gianfranco Ferr, Giorgio Armani, Guia la Bruna, La Perla, Flora, Cosabella, Intimissimi, Tezenis, and Yamamay offer designer intimate wears such as lingerie's and swim wears.

It is observed that seamless and one-piece intimate apparels will occupy one-third of the womenswear market in Italy. The major factor affecting the Italian lingerie market is the focus towards using natural fibers, and fine gauge knitting. The fashion sways back and forth accommodating latest fashion and old fashion apparels. For consumers involved in the water-based activity swimwear and beachwear is a part of clothing designed to be worn. Water-based activity or water sports include swimming, water polo, driving surfing, water skiing or during activities in sun as sun bathing. Italian womenswear has a wide variety of modern and stylish swimsuit available in the market.

The year 2016 has witnessed a downtrend in the sales in the Italy’s womenswear. Majority of the designers are emphasising more on their womenswear collections to boost the growth in this sector. With the growing concern for fashion among the population the market is sure to start growing at a slow pace in the coming years.

 

To know more about the research report:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/womenswear-italy/119568-95.html
 

Related reports:

Global Womens Sportswear Market Professional Survey Report Forecast 2017 to 2022 

Global Womens Sportswear Sales Market Report Forecast 2017 to 2022


Contact Us: 
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

...

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UK Womenswear Market to Steadily Grow With Gradually Improving Economy: Ken Research

Posted on 25 August 2017 by KenResearch

The womenswear market in the United Kingdom primarily comprises of outfits such as- Women's Nightwear, Women's Outerwear, Women's Swimwear, and Women's Underwear.

J Sainsbury's Tu is a leading grocery retailers' private label in UK and Topshop's collaboration with Beyoncé has led to the launch of the Ivy Park range to Feni's athleisure capsule collection in the country currently. Many companies are focusing and launching athleisure with many ranges and prices. These trends are being promoted by the collaboration of celebrities as well. For example- singer Rihanna has launched Fenty X Puma range of Puma brand in 2016, which has seeked attention by many consumers in UK.

According to the report, “Womenswear in the United Kingdom”, in 2016, many consumers have cut back their spending on apparels because of the uncertain economic conditions with the UK Brexit vote. Thus, it has been a challenging year for the womenswear market in UK. From the strong athleisure trend, womenswear have been able to maintain their growth and also benefited from it. For everyday wear or while socializing, sportswear is being focused which is comfortable and has become a fashionable image of these products.

Having significant value shares, the brand named- Marks & Spencers has continued to maintain its leading position of womenswear in UK. The company is known for its quality and durability and has also maintained consumer trust. In 2016, the company has struggled majorly due to strong competition from fast fashion players that have made the market marginally lose its share in the market. One more reason of its lost share is that the company has shifted its focus to food from apparel and also focused more on 50 years old aged and more women by reducing the prices in this year. The company almost has had to bow out of the competition of fast fashion.

Many companies have also started retailing online. A large variety and ranges are being made available online, from which a consumer can choose. In some varieties of womenswear, discounts are offered by the company in order to attract more number of women to buy. Many companies are also offering free home delivery to promote greater level of convenience to the consumers. Massive growth in internet retailing is taking place in UK. Retailers and manufacturers are giving more attention to e-commerce. Clothing, accessories, footwear and all other varieties are available online these days with the growing dependence of people to shop online with comfort.

In the forecast years, it is still a matter of debate whether athleisure will stay in fashion or not. Some people believe that because of so much ubiquitous presence across the economy brands, the trend is likely to die in the starting of 2017. There will be an increase in the old fashion image by grocery retailers' private label ranges. However, other people believe that athleisure trend will remain in the market of womenswear and will see more growth due to the convenience and comfort offered since it can be worn throughout the day anywhere, whether in working places, exercising, socializing relaxing and in evening as well. Altogether, the market is all set to get better year after year, irrespective of the dilemma faced by people, with the supporting economic conditions.

 

To know more about the research report:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/womenswear-united-kingdom/119570-95.html

 

Related reports:

Global Womens Sportswear Market Research Report Forecast 2017 to 2022

Global Womens Sportswear Market Professional Survey Report Forecast 2017 to 2022

 

Contact Us: 
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

...

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Online Retailing to Shape the future of Womenswear Market in Spain: Ken Research

Posted on 06 November 2017 by KenResearch Consumer Products and Retail ,

Spain is a country that is contemplated to be sturdy in its art, culture, music and cuisine. One of the most popular festivals in Spain named ‘Tomatina festival’ tells largely about evolution in the fashion trends that has taken place in the country. Spain had inspired many countries around the globe with its fashion styles back since the 16th century, mainly via its decorated work and sober designs. Spanish traditional clothing was primarily influenced by the Moorish culture, which was famous for rich embroideries and led to the advent of usage of needles accompanied with use of complements like -jewels, perfumes, heavy girdles and collars. At that time, clothing in the country was majorly made of heavy and rich fabrics and black color was highly preferred for special events, by both men and women of the country.

Spanish fashion has come a long way and is really vast and diverse currently, ranging from traditional costumes to the ever developing contemporary fashion styles for both women as well as men. This fashion industry besides being innovative is also creative. A great instance that proves the same is- the youth’s favorite brand ZARA that has managed to popularize the concept of dressing up well at affordable prices. Other famous companies like MANGO, Desigual, among others, account for a significant position in the fashion world of this country. Modern Spain very well follows the recent fashion trends and at the same time, respects the traditional costumes like- Mantilla, Gilet, and Peineta which are still worn by many people on auspicious occasions.

Taking in consideration the womenswear market in Spain particularly, it primarily comprises of outfits such as- Women's Nightwear, Women's Outerwear, Women's Swimwear, and Women's Underwear.

According to the report, “Womenswear in Spain”, the country’s apparels market had started to recover from the negative sales when the economic scenario ameliorated in the year 2014. However, again in 2016, the performance of the apparels market has been observed to be lower than that of previous year mainly because of the political uncertainties that have negatively impacted the consumption levels of the country. Anyway, it has not affected the womenswear market much in particular, since an increase in the market has been witnessed in both volume and value terms. It has well managed to persistently register an affirmative development due to the healthy economic recovery and great levels of substitution of old items with new purchases being made by the women who are ready to shop anytime if they find the upcoming trend appealing. For instance, even some of the Bollywood actresses have been witnessed wearing trendy outfits at The IIFA Awards 2016 which are stimulated by Spanish fashion trends.

The brand named Zara España SA has successfully topped the womenswear market in the country having a substantial value share. The company’s success is primarily due to the fame and popularity of the Spanish GBO Inditex, Industria de Diseño Textil SA, which have further reckoned for a significant amount of value share in the market. Aside from Zara, this GBO also owns the brands named- Bershka, Stradivarius, Massimo Dutti, Oysho, Pull & Bear, Lefties and Uterqüe.

The three brands namely- Inditex, Primark and H&M have recorded an indispensible share of retail value sales despite the market being largely scattered. They are continuing to gain shares and are amalgamating their leads in all categories where they can compete well. By making a vast portfolio of clothes available at reasonable prices and in accordance with the latest actual trends in the best locations of the main cities, these retailers have demonstrated that they deeply understand how to satisfy the needs of Spanish consumers and prosper as a result.

It has been noticed that a large number of companies are persisting to launch their own web shops and informational websites and thereby focus on consumers through mail orders and online retailing since they are becoming increasingly aware of the advantages that are offered by these channels. Not only this, the rate of consumption is also improving with the passage of time and women are willing to buy the latest trendy fashionable outfits with bettering disposable incomes year after year. Additionally, the services offered by online shopping like- free delivery, larger sizes (usually not easy to find through physical stores), and better purchasing experience makes it to be one of the major reasons that will help the market proliferate in the coming years. The graph below depicts ‘the total revenue in the market through online retailing and mail orders’ and it highlights the fact that in 2014, when the economy was recovering; maximum orders were received by the market. Also, in comparison to 2012 and 2013, the years 2015 and 2016 have recorded much better amount of revenues which depicts that online mode is sure to help the market grow with bettering revenues in the coming years.

Womenswear market is anticipated to register a constant value growth in the future years accompanied with a controlled growth expected in the average unit prices. Majorly, the growth is foreseen to be engendered by the fast-fashion retailers who will undoubtedly gain additional share due to more affordable pricing techniques. They are also capable of expanding their offers, with the opening of more number of stores and flagship stores in the most important locations of larger and medium-sized cities in Spain in the coming years.

Moreover, the extensive online availability of womenswear products, reviews, deals, price comparisons and other information will further continue to persuade Spanish women to keep on experimenting internet retailing experience which will ultimately result in a favorable effect on the market’s performance in the future.

 

To know more about the research report:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/womenswear-spain/119569-95.html


Related reports:

Global Womens Sportswear Market Professional Survey Report Forecast 2017 to 2022 

Global Womens Sportswear Sales Market Report Forecast 2017 to 2022


Contact Us:

Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

...

Read more…