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Japan large appliances market has showcased a decline in the recent years due to saturation of the market and growing preferences for the most technologically advanced appliances. The market for large appliances in Japan is concentrated with large players which have domestic as well as international presence namely Daikin, Toshiba, and Panasonic, Hitachi, Mitsubishi, Sharp and others. Some of the major players have also thought of taking an exit from Japan market due to declining profitable opportunities in the market. The companies are also striving to cut down the production costs for which they have shifted their production base to China to enjoy lower production costs.

Panasonic saw the air conditioner as a home electric appliance that would be a big hit in the future, being just right for the hot and humid climate of Japan. Specifically, the company focused its product development on compact, lightweight, small-capacity air conditioners not found among competing brands.

Toshiba Lifestyle Company Limited is a major subsidiary of Toshiba group engaged in development of home appliances especially large appliances such as washing machine, Refrigerator and air conditioning.

Urbanization in Japan is among the highest in world with approximately 93.5% of the population living in urban areas. This has created extensive demand for refrigeration system as perishable food products are to be stocked in homes as well as in marketplace. As per capita income rises, demand for large volume refrigerator with specific cooling system for different product category is on the rise.

Panasonic, Mitsubishi, Hitachi and Daikin are the renowned players in Air conditioner market of Japan. The companies organize numerous promotional events and mark themselves as associate sponsors to gain market share. Product development in the form of compact, lightweight and small capacity air conditioners has been the strategy adopted by Panasonic to cater the competition. Favorable weather condition was highly important factor for promoting the sale of air conditioner sales in Japanese market in 2012.

Even though there was rapid decline in demand for large appliances in terms of volume, little depreciation was observed in terms of revenue due to rise in demand for high end appliances. Online retail in Japan is fourth largest market in world in terms of sales volume. Most online shopping in Japan is conducted on market place like Rakuten or on mall sites. Many large retailers like Yamada Denki and Bic Camera have their own online platform.

These companies compete with each other through price war with local manufacturers, as the core technology is mastered by GE and Bosch. The companies are consistently upgrading their product range by introducing additional security features with child lock facility in washing machines. Strong promotion activities coupled with presence in offline and online channels has been strategized to cater the growing competition in the market.

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/japan-large-appliances-market/65830-95.html

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https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

Contact: 
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

Large appliances are regarded as basic household electrical appliances which are used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. The industry has seen tremendous changes in the past few years discerned by demand for innovative and smart products. The advent of IOT has further prospered the preferences for smart technologies in large appliances. The evolution of distribution centers in India for large appliances in the form of online and multi brand outlets have led to phenomenal growth of sales.

Indian large appliances industry has become one of the fastest growing sectors. With the GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017.

GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby result in higher demand for the companies.

India’s consumer durables exports include refrigerators and refrigerating equipment compressors, color TVs, air conditioner parts and compressors, and fully automatic washing machines. The U.A.E. is a major export location. The majority of white goods are exported to the South Asian Association for Regional Cooperation (SAARC) nations, countries which border India.

The competitive rivalry in refrigerator market has intensified in the recent years especially among major players namely Whirlpool, Electrolux, Godrej, LG and Samsung. While LG has their refrigerator manufacturing units in India, Samsung relies on imports to maintain its market share in India.

Samsung India is the Market leader in product categories like Mobile Phones, Smart Phones, Panel TVs, Side By Side Refrigerators, Frost Free Refrigerators, Microwaves and Inverter ACs

New Product Innovations is the root cause for the growth of large appliances in India. Companies in order to enlarge market share keeps on introducing new products with innovative technologies that catch the eye balls of customers. This not only surge the new demand but also lead people to replace their existing products.

The share of inverter air conditioners has been quite lower in India. It is because Inverter ACs is relatively costly and moreover the awareness about such air conditioners is miniscule.

Key Topics Covered in the Report:

LG Sales Television

India Television Market

India Air Conditioner Sales

India Air Conditioner Market

India Online Electronics Sales

India Refrigerator Market Size

Residential AC Market In India

India Large Appliances Market

Washing Machine Import India

Online Trends Large Appliances

Export Scenario Large Appliance

India Washing Machine Industry

Domestic Production AC in  India

Export Data Air Conditioner India

Import Volume Washing Machine

Refrigerator Market Competition

Television Sales Household India

Sharp Profitability Sales Television

Market Share Daikin Air Conditioner

Market Share Large Appliances India

Import Situation Refrigerator Market

Washing Machine Revenue Statistics

Household Appliances Market in India

Trends Development Large Appliances

Samsung Market Share Large Appliance

Competition Market Share Large Appliance

Whirlpool Competition in Washing Machine

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

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Contact: 
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

Rise in Demand for Smart Appliances, Growing Preferences for Sensor Enabled Products and Product Affordability due to Easy Finance Availability has pushed the demand for large appliances in India.

 The report titled “India Large Appliances Market Outlook to 2020 - Make in Initiatives to Reduce Imports and Growing Demand for Sensor Enabled Products to Drive Demand” provides brief overview on the India Large Appliances Market and helps readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will help existing distributors, manufacturers in large appliances space to align their market centric strategies according to ongoing and expected trends in the future.

Large appliances are basic household electrical appliances used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. Rising urban population, increase in disposable income and supportive government policies are expected to drive the market in future. Large appliances are a very dynamic market and continuous innovation is required to make the products more economical and user friendly. Within the home appliance industry, sensors are playing a significant role to influence the way consumers interact with smart appliances such as washing machines, dishwashers and refrigerators. Temperature sensing and control are among the most important and well-established sensor functions in modern home appliances in India. The use of sensors in multiple applications, including smart power grids, smart buildings and smart industrial process control, helps enable a more efficient use of resources and a reduction in greenhouse gas emissions.

Advancement in technology and higher competition has led to price reduction across various consumer durable product segments such as air conditioners, washing machines, refrigerators and TVs. With the initiative of “Make in India” campaign, many domestic and Chinese manufactures are investing in India to set up their manufacturing plants which would produce more affordable products. With the reduction in prices, the companies have also introduced star rated, energy efficient ACs and refrigerators to arrange a new product line for the customers.

The sales for large appliances in India has expanded at a robust pace owing to easier finance availability, which has increased affordability by giving lucrative payment option. This has not only pushed the replacement demand for large appliances but also supported the growth in new demand. The products are even provided at 0% finance especially in festive seasons, to garner higher sales compared to other peers.

Furthermore, an electronics development fund of USD 2 billion has been created to promote innovation, intellectual property innovation and product commercialization. 

According to Research Analyst, the local companies in India should follow the global companies in terms of product innovations. The demand for new products in India is fetched from western demand. Hence, new product innovations in such countries can be replicated in Indian market. For instance, Smartcast TV, 4K and 8K OLED TV are some of the best selling TV models in US. Similarly, steam front load washer and 4.8 cubic ft high efficiency top loader washer is among best selling product models in US market.

Key Topics Covered in the Report

India Air Conditioner Sales

India Air Conditioner Market

India Refrigerator Market Size

India Washing Machine Import

Residential AC Market in India

India Washing Machine Industry

Daikin Air Conditioner Market Share

India Online Electronics Market Sales

Household Appliances Market in India

India Refrigerator Market Competition

For more information about the publication, refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

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Contact Us:

Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

• Though the manufacturers are witnessing increasingly demanding customers and intensely competitive rivals, more investments in the sector are likely to flow in and the share of organized sector will also grow rapidly
• Market share of front loading washing machine, multi-door refrigerator, inverter type air conditioner and 4K smart television will become the future for large appliances in India.
• Make in India initiative to support domestic manufacturing is anticipated to enhance the companies to setup their manufacturing base in Indian market. This will reduce the dependency on imports that will certainly drive down the costs.

Ken Research announced its latest publication on “India Large Appliances Market Outlook to 2020- Make in Initiatives to Reduce Imports and Growing Demand for Sensor Enabled Products to Drive Demand” provides a comprehensive analysis of large appliances market in India including revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features and price range along with distribution channel. The report also covers the snapshot of logistics, competitive landscape of major players in India large appliances market and export and import scenario. The report concludes with market projections for future and analyst recommendation highlighting the major opportunities and cautions.

Indian large appliances industry has become one of the fastest growing sectors, primarily driven by growing Indian economy. With sound growth in disposable income and the development of product technology, the demand for the diverse consumer durable goods are growing. With GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017. GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby resulting in higher demand for the companies.

Washing machines in India is largely an urban phenomenon. Urban houses are nicely structured with necessary plumbing and have clean water available, unlike rural homes where hand washing is still commonplace. Improving sanitation facilities in rural areas and availability of lower priced models especially for rural population will be the key catalyst for the growth of washing machines in India.

The frost free refrigerator market of India is gaining massive popularity and momentum over traditional refrigerator models. There is a rising trend for double door refrigerator which starts from 200 liter capacity to maximum 500 liters. The demand for refrigerator in India is mainly driven from urban areas and will continue to be demanded from these regions only.

Presently for air conditioners, the northern region accounts for the largest share of the air conditioners market in India, followed by the southern region. The country is also emerging as a major production hub for the SAARC region with all major global players’ production facilities base in India. This region will continue to experience an increasing demand for air conditioners in India.

According to Research Analyst, the companies should setup their independent recycling plants, which can be utilized in a better way. Moreover, at the time of product sales, the company can use replacement as a tool for product promotion in which they can introduce a flat discount if the customer comes to replace the product after a specified period of time. If it would incur a large cost to setup independent recycling plants, two or three companies can join together to setup their plant which will also lead to economies of scale.   
Key Topics Covered in the Report

•  Executive Summary
• Research Methodology
• India Large Appliances Market Genesis & Current Outlook
• Logistics Handling for Large Appliances in India
• Export and Import Scenario of Large Appliances in India
• Snapshot of Online Sales for Large Appliances in India
• Government Initiatives in India Large Appliances Market
• Trends and Developments in India Large Appliances Market
• Competition Scenario in India Large Appliances Market
• Market Share of Major Players in India Large Appliances Market, 2015
• Competitive Landscape of Major Players in India Large Appliances Market
• Competitive Landscape for Emerging Players in India Large Appliances Market
• India Large Appliances Future Outlook and Projections, 2016-2020

Key Products in the Report

Television, Washing Machine, Refrigerator, Air Conditioner

Key Market Players in the Report

Samsung, LG, Voltas, Whirlpool, Videocon, Micromax, VU Technologies

For more information about the publication, refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

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https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/japan-large-appliances-market/65830-95.html

 Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249