Media Releases

Sanitary Care and Body Care Segments to Dominate the India Baby Hygiene Market

Posted on 05 January 2017 by KenResearch Consumer Products and Retail ,

The baby hygiene market in India is still in its nascent stage due to the presence of limited number of organized players in this market. In addition to this, the low penetration rate of baby products coupled with cheap available substitutes has resulted into lower growth during this period. In addition to number of new born children, per capital income and participation of women in the workforce is also expected to influence expenditure on baby hygiene products. During this period, higher sales revenue from baby diapers, skin and body care products assisted the market in achieving positive growth.

Penetration of the e-commerce industry during this period has boosted the growth in sales for baby care products as it gave pregnant mothers the ability to shop for a wide variety of products from the convenience of their home. In addition to this, the rising disposable income, increase in live births, rising literacy rate and changing taste and preferences towards purchasing quality products had complimented the growth in revenues of baby hygiene products.

Sanitary care products include baby diapers, baby wipes, cotton balls, detergents and disinfectants. However, this segment has been fueled by the growth in baby diapers. The primary factor driving this segment is the increased disposable income of families coupled with the increased hygiene awareness among mothers.

Skin and body care products include powder, lotion and creams, soap, massage oil and fragrances. This segment is expected to grow due to the increased demand for baby powder, soaps and baby massage oil.

The main products that fall under this segment are hair oil and shampoo. However, baby shampoo will continue to fuel growth of this segment. Baby hair oil is an essential product for baby care but the high replacement demand and price for shampoo has caused the latter to contribute more to revenues during of the hair care segment during the review period.

Firstcry is Asia’s largest portal for online baby and kid’s products with over two lakh baby items from two thousand international and Indian brands including Pampers, Farlin, Hotwheels, Mee Mee, Disney, Mattel, Ben10 and others.

Sebapharma GmbH & Co. KG, which was founded in 1983, is the sales company for Sebamat GmbH, Herzpunkt Pharma GmbH, and Maurer Pharma GmbH. Due to its renowned brand Sebamed, the company has operated successfully as a competent, innovative and performance-oriented enterprise.

Chicco is present in 40 exclusive business outlets and shop-in-shops. The company has decided to use the premium positioning that Chicco enjoys worldwide. Thus, it has been careful about retail expansion and selecting places where they want the brand’s presence without compromising on price points.

For more information on the market research report please refer to the below link:

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Penetration of Baby Diapers and Wipes in Developing Economies will Aid the Growth in Revenues of the Baby Hygiene Industry in Asia

Posted on 04 January 2017 by KenResearch Consumer Products and Retail ,

The baby hygiene market in the APAC region is presently in the growth stage. Revenues of baby hygiene products from the APAC regions have been driven by developed economies including Japan and Australia during the review period. Developing economies including India, Thailand, Malaysia and Vietnam have seen double digit growth in revenues during the review period. Increasing GDP Per capita, rising hygiene and sanitary awareness and high growth in new born babies in developing economies have helped to stimulate the revenues in the market. Manufacturers of baby hygiene products are setting up new production facilities in developing countries in order to increase sales volume through higher product penetration. The APAC baby hygiene market consists of large number of manufacturers and customers. Since majority of customers are well educated, price sensitive with switching costs being low, it gives them high bargaining power in the baby hygiene market.

 

The baby hygiene industry includes personal and sanitary care baby products. Sanitary care products include baby diapers and wipes while personal care baby products include skin and body care, hair care and oral care products. Personal care products have contributed higher to overall Asia-Pacific revenues during the review period. A primary factor for this trend is due to the vast array of skin, body, hair and oral care baby products available and demanded by consumers.

 

Asia-Pacific baby hygiene market consists of sanitary and personal care baby products. This region consists with a mixture of both organized and unorganized manufacturers operating in the market. However, the sanitary care market in the Asia-Pacific region is dominated by major organized manufacturers including P&G, Kimberly-Clark, Unicharm, Kao Corporation and DSG International.

 

Consumers in the Asia-Pacific regions have shifted towards the demand for herbal and organic baby products or pediatrician recommended products having low or no chemical mix. The improving literacy rate and hygiene standards have contributed to the change in consumer preferences. In countries including China, India and Thailand; there has been a rising demand for pant-style disposable diapers by a large number of consumers. In developing economies, the baby soap market has witnessed higher growth in revenues of liquid soap.

 

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/baby-care/asia-pacific-baby-hygiene-market-report/76482-95.html

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