Media Releases

India Large Appliances Market Segmentation by Product Categories on the Basis of Sales Volume in Thousand Units : Ken Research

Posted on 15 December 2016 by KenResearch Consumer Products and Retail ,

The sector has been witnessing significant growth in recent years, supported by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool and several others.

According to Ken Research ,The market for large appliances was evaluated at USD ~ million during 2015, grown at a CAGR of ~% during 2010-2015. Television has been the leading segment which has contributed around ~% share in sales value. This was followed by Washing Machines, Air Conditioners and refrigerators respectively. In terms of sales volume, ~ million units were sold during 2015 (combined together refrigerator, air conditioners, washing machines and television). The biggest attraction for MNCs is the growing Indian middle class.

What Have Been The Major Segments That Has Driven Change

Television has accounted for the ~ revenues in India large appliances market with a share reported at during 2015. Over the years 2010-2015, the share has increased since 2010 where it was evaluated at ~%. Surge in personal disposable incomes, launch of smart TVs with advanced technologies and surge in nuclear families has supported the demand.

Consumers are switching to flat panel televisions, which have led to phasing out of CRT (cathode ray tube) TV sets from the market. During 2011, ~ million CRT TVs were sold, while in 2014 the combined sale for LCD and LED TVs was around ~ million.

During 2015, the total sales volume for TV was witnessed at ~ million units which have reduced from ~ million units in 2011.

Washing machines market has been the second largest revenues contributor to the market during 2015. This category has contributed ~`% share to the revenues which has increased from 2010, where the share was positioned at ~%

The washing machines market in India has increased at a CAGR of ~% during 2010-2015. 70% of the washing machines sales in India belong to semi automatic range ,According to Ken Research.

Which Large Appliances Are Majorly Preferred By Indians?

Traditional bulky televisions have posted a rapid decline in sales volume. LG, Samsung and newly emerging players are only focusing on LCD/LED TV segment, but a handful of domestic manufacturers led by Videocon and Salora are still betting on CRT, or cathode ray tube, models due to strong demand in rural and semi urban markets.

Price gap used to be around INR 5,000-6,000 on a similar screen size for CRT compared to LCD/LED TV, which has kept some part of demand to originate for CRT TVs

It has been observed that the LED televisions with screen sizes above 40 inches have recorded a remarkable growth over the period 2011-2014. Although the customer base for bigger screen sizes is small but the growth has been rapid in the segment in terms of sales volume. The most popular LED television screen size is 32 inches which accounted for nearly ~% of the total LED television sales in 2014

Topics Covered in the Report

  • India Air Conditioner Market
  • India Washing Machine Industry
  • India Refrigerator Market Size
  • India Air Conditioner Sales
  • Refrigerator Market Competition
  • Television Sales Household India
  • Residential AC Market in India
  • India Online Electronics Sales
  • Household Appliances Market in India
  • Market Share Daikin Air Conditioner
  • LG Sales Television market

For more information about the publication, refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

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Micromax India and VU Televisions are the Emerging Players in India Large Appliances Market: Ken Research

Posted on 12 December 2016 by KenResearch Consumer Products and Retail ,

Large appliances are regarded as basic household electrical appliances which are used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. The industry has seen tremendous changes in the past few years discerned by demand for innovative and smart products. The advent of IOT has further prospered the preferences for smart technologies in large appliances. The evolution of distribution centers in India for large appliances in the form of online and multi brand outlets have led to phenomenal growth of sales.

Indian large appliances industry has become one of the fastest growing sectors. With the GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017.

GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby result in higher demand for the companies.

India’s consumer durables exports include refrigerators and refrigerating equipment compressors, color TVs, air conditioner parts and compressors, and fully automatic washing machines. The U.A.E. is a major export location. The majority of white goods are exported to the South Asian Association for Regional Cooperation (SAARC) nations, countries which border India.

The competitive rivalry in refrigerator market has intensified in the recent years especially among major players namely Whirlpool, Electrolux, Godrej, LG and Samsung. While LG has their refrigerator manufacturing units in India, Samsung relies on imports to maintain its market share in India.

Samsung India is the Market leader in product categories like Mobile Phones, Smart Phones, Panel TVs, Side By Side Refrigerators, Frost Free Refrigerators, Microwaves and Inverter ACs

New Product Innovations is the root cause for the growth of large appliances in India. Companies in order to enlarge market share keeps on introducing new products with innovative technologies that catch the eye balls of customers. This not only surge the new demand but also lead people to replace their existing products.

The share of inverter air conditioners has been quite lower in India. It is because Inverter ACs is relatively costly and moreover the awareness about such air conditioners is miniscule.

Key Topics Covered in the Report:

LG Sales Television

India Television Market

India Air Conditioner Sales

India Air Conditioner Market

India Online Electronics Sales

India Refrigerator Market Size

Residential AC Market In India

India Large Appliances Market

Washing Machine Import India

Online Trends Large Appliances

Export Scenario Large Appliance

India Washing Machine Industry

Domestic Production AC in  India

Export Data Air Conditioner India

Import Volume Washing Machine

Refrigerator Market Competition

Television Sales Household India

Sharp Profitability Sales Television

Market Share Daikin Air Conditioner

Market Share Large Appliances India

Import Situation Refrigerator Market

Washing Machine Revenue Statistics

Household Appliances Market in India

Trends Development Large Appliances

Samsung Market Share Large Appliance

Competition Market Share Large Appliance

Whirlpool Competition in Washing Machine

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

Related Reports

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-led-television-market-research-report/585-95.html

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

Contact: 
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

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Growing Demand for Sensor Enabled Products and Increasing Product Affordability and Online Sales are driving the India Large Appliances Market: Ken Research

Posted on 01 December 2016 by KenResearch Consumer Products and Retail ,

Rise in Demand for Smart Appliances, Growing Preferences for Sensor Enabled Products and Product Affordability due to Easy Finance Availability has pushed the demand for large appliances in India.

 The report titled India Large Appliances Market Outlook to 2020 - Make in Initiatives to Reduce Imports and Growing Demand for Sensor Enabled Products to Drive Demand” provides brief overview on the India Large Appliances Market and helps readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will help existing distributors, manufacturers in large appliances space to align their market centric strategies according to ongoing and expected trends in the future.

Large appliances are basic household electrical appliances used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. Rising urban population, increase in disposable income and supportive government policies are expected to drive the market in future. Large appliances are a very dynamic market and continuous innovation is required to make the products more economical and user friendly. Within the home appliance industry, sensors are playing a significant role to influence the way consumers interact with smart appliances such as washing machines, dishwashers and refrigerators. Temperature sensing and control are among the most important and well-established sensor functions in modern home appliances in India. The use of sensors in multiple applications, including smart power grids, smart buildings and smart industrial process control, helps enable a more efficient use of resources and a reduction in greenhouse gas emissions.

Advancement in technology and higher competition has led to price reduction across various consumer durable product segments such as air conditioners, washing machines, refrigerators and TVs. With the initiative of “Make in India” campaign, many domestic and Chinese manufactures are investing in India to set up their manufacturing plants which would produce more affordable products. With the reduction in prices, the companies have also introduced star rated, energy efficient ACs and refrigerators to arrange a new product line for the customers.

The sales for large appliances in India has expanded at a robust pace owing to easier finance availability, which has increased affordability by giving lucrative payment option. This has not only pushed the replacement demand for large appliances but also supported the growth in new demand. The products are even provided at 0% finance especially in festive seasons, to garner higher sales compared to other peers.

Furthermore, an electronics development fund of USD 2 billion has been created to promote innovation, intellectual property innovation and product commercialization. 

According to Research Analyst, the local companies in India should follow the global companies in terms of product innovations. The demand for new products in India is fetched from western demand. Hence, new product innovations in such countries can be replicated in Indian market. For instance, Smartcast TV, 4K and 8K OLED TV are some of the best selling TV models in US. Similarly, steam front load washer and 4.8 cubic ft high efficiency top loader washer is among best selling product models in US market.

Key Topics Covered in the Report

India Air Conditioner Sales

India Air Conditioner Market

India Refrigerator Market Size

India Washing Machine Import

Residential AC Market in India

India Washing Machine Industry

Daikin Air Conditioner Market Share

India Online Electronics Market Sales

Household Appliances Market in India

India Refrigerator Market Competition

For more information about the publication, refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

Related Reports

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-led-television-market-research-report/585-95.html

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

Contact Us:

Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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Growing Preferences for Sensor Enabled Products and Product Affordability due to Easy Finance Availability has Pushed the Demand for Large Appliances in India: Ken Research

Posted on 01 December 2016 by KenResearch Consumer Products and Retail ,

  • Though the manufacturers are witnessing increasingly demanding customers and intensely competitive rivals, more investments in the sector are likely to flow in and the share of organized sector will also grow rapidly
  • Market share of front loading washing machine, multi-door refrigerator, inverter type air conditioner and 4K smart television will become the future for large appliances in India.
  • Make in India initiative to support domestic manufacturing is anticipated to enhance the companies to setup their manufacturing base in Indian market. This will reduce the dependency on imports that will certainly drive down the costs.

Ken Research announced its latest publication on “India Large Appliances Market Outlook to 2020- Make in Initiatives to Reduce Imports and Growing Demand for Sensor Enabled Products to Drive Demand” provides a comprehensive analysis of large appliances market in India including revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features and price range along with distribution channel. The report also covers the snapshot of logistics, competitive landscape of major players in India large appliances market and export and import scenario. The report concludes with market projections for future and analyst recommendation highlighting the major opportunities and cautions.

Indian large appliances industry has become one of the fastest growing sectors, primarily driven by growing Indian economy. With sound growth in disposable income and the development of product technology, the demand for the diverse consumer durable goods are growing. With GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017. GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby resulting in higher demand for the companies.

Washing machines in India is largely an urban phenomenon. Urban houses are nicely structured with necessary plumbing and have clean water available, unlike rural homes where hand washing is still commonplace. Improving sanitation facilities in rural areas and availability of lower priced models especially for rural population will be the key catalyst for the growth of washing machines in India.

The frost free refrigerator market of India is gaining massive popularity and momentum over traditional refrigerator models. There is a rising trend for double door refrigerator which starts from 200 liter capacity to maximum 500 liters. The demand for refrigerator in India is mainly driven from urban areas and will continue to be demanded from these regions only.

Presently for air conditioners, the northern region accounts for the largest share of the air conditioners market in India, followed by the southern region. The country is also emerging as a major production hub for the SAARC region with all major global players’ production facilities base in India. This region will continue to experience an increasing demand for air conditioners in India.

According to Research Analyst, the companies should setup their independent recycling plants, which can be utilized in a better way. Moreover, at the time of product sales, the company can use replacement as a tool for product promotion in which they can introduce a flat discount if the customer comes to replace the product after a specified period of time. If it would incur a large cost to setup independent recycling plants, two or three companies can join together to setup their plant which will also lead to economies of scale.   
Key Topics Covered in the Report

  •  Executive Summary
  • Research Methodology
  • India Large Appliances Market Genesis & Current Outlook
  • Logistics Handling for Large Appliances in India
  • Export and Import Scenario of Large Appliances in India
  • Snapshot of Online Sales for Large Appliances in India
  • Government Initiatives in India Large Appliances Market
  • Trends and Developments in India Large Appliances Market
  • Competition Scenario in India Large Appliances Market
  • Market Share of Major Players in India Large Appliances Market, 2015
  • Competitive Landscape of Major Players in India Large Appliances Market
  • Competitive Landscape for Emerging Players in India Large Appliances Market
  • India Large Appliances Future Outlook and Projections, 2016-2020

Key Products in the Report

Television, Washing Machine, Refrigerator, Air Conditioner

Key Market Players in the Report

Samsung, LG, Voltas, Whirlpool, Videocon, Micromax, VU Technologies

For more information about the publication, refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

Related Reports

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-led-television-market-research-report/585-95.html

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/japan-large-appliances-market/65830-95.html

 Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

...

Read more…