Oral health is an important part of an individual’s overall health and contributes positively to his physical, mental and social well-being. A good oral and dental hygiene can not only help to maintain healthy teeth and gums but also prevent the risk of serious health issues such as mouth ulcer, mouth cancer and others. Since mouth is a window that reflects into the health of a person’s body, systemic diseases may first become visible because of oral problems. Saudi Arabia dental care service market has majorly propelled in last decade. The number of public dental colleges during 2016 is ~ compared to only ~ colleges back in 2000 which resulted in increasing number of dentists in the Kingdom over the years. In line with growing health and hygiene awareness in Saudi Arabia over the years, oral hygiene witnessed a growing focus amongst consumers. In terms of revenue, the market augmented positively increasing from USD ~ billion during 2011 to USD ~ billion during 2016 at a CAGR of ~% during 2011-2016.
Over the years Saudi Arabia witnessed increasing number of private clinics which strengthened the unorganized sector of Saudi dental service industry during 2011-2016. It has been witnessed that youngsters are very cautious about their looks and style which resulted in rising per capita healthcare spending on dental treatments in the Kingdom. Over the years non Saudi residents have dominated the dental clinic market in terms of number of clinics and dentists, practicing dentistry in the Kingdom. Saudi Arabia has been witnessing increasing number of graduates in dentistry which has aided the overall market growth. Dentists in Saudi Arabia charge higher fees than dentists in underdeveloped country but comparatively lesser than dentists in developed countries. This has resulted in high immigration of foreigners from underdeveloped countries to settle in Saudi Arabia and practice dentistry to earn more money and foreigners from developed countries travel to Saudi Arabia for dental checkups.
By Market Structure: It was witnessed that unorganized segment accounted for ~ % (~) of the total number of clinics in Saudi Arabia dental care service market during 2016. It has been witnessed that average ticket size of unorganized segment is relatively lower which attracted customers towards unorganized hospitals. It has been witnessed that organized segment accounted for ~% (~) of the total number of clinics in the Saudi Arabia dental care service market during 2016. The quality of services, use of superior technology and follow up services provided by dental chains has also helped to attract customers.
By Major Cities: In terms of number of clinics, Riyadh has dominated Saudi Arabia Dental Care Service Market by major cities during 2016. Riyadh dominated Saudi Arabia dental care service market accounting for ~% (~) of the total number of clinics during 2016.. Jeddah accounted for ~% (~) of the total number of clinics in Saudi Arabia dental care service market during 2016. Since Riyadh and Jeddah are the principal cities in Saudi Arabia, the healthcare facilities provided in these cities are at par with global standards. Dammam & Al-Khobar jointly accounted for ~% (~) of the total number of clinics in Saudi Arabia dental care service market during 2016.
By Services: The endodontic dental service has been the significant revenue segment in the dental care services market. The root canal treatment and other endodontic services including abscessed teeth and gum, apicoectomy, hemisection, endodontic surgeries, post and core and internal bleaching recorded a share of nearly ~% (USD ~ billion) in the dental care services market revenue during 2016. Prosthodontics service or dental prosthetics mainly includes crowning, bridging and denture care services, which collectively reported ~% (USD ~ billion) revenue share in 2016. Implantlogy accounted for ~% (USD ~ billion) of the overall market share of Saudi Arabia dental care services market during 2016. Orthodontics services occupied the fourth position in terms of revenue generation in the overall dental care services market in the country during 2016. Orthodontics accounted for ~% of the overall revenue of Saudi Arabia dental care service market during 2016. The dental cosmetic services along with restoration services which are increasingly becoming popular especially amongst tourists have contributed a revenue share of ~% in the overall dental care services business in 2016.
Competitive Landscape of Saudi Arabia Dental Care Services Market
Dentists compete with each other and with those in their community because there are not enough resources for everyone to have their first choice of what they want and because the benefits dentists receive depend on their behavior and the behavior of patients, other dentists and health care brokers. As a dentist, it’s imperative to understand local competitive landscape so as to better determine where and when to allocate right marketing resources. Saudi Arabia has huge number of dentists in the Kingdom with both foreign and domestic dentists in almost equal proportion accounting for more than ~ dentists in the Kingdom during 2016 which has resulted in intense competition amongst all.
In terms of revenue and number of clinics, Al Muhaidib is the market leader in Saudi dental care services market. Al Muhaidib accounted for ~% of the overall revenue share of major players in dental care market in Saudi Arabia during 2016. With ~ branches in Riyadh and remaining ~ spread across Saudi Arabia, Al-Muhaidib Dental Clinics has been serving its patients for the past 25 years. Ram Dental Clinic followed Al Muhaidib in terms of revenue share of major players accounting for ~% of the total revenue during 2016. The clinic is known for using latest diagnostic and therapeutic techniques trustworthy locally and internationally. The clinic has a wide network of branches across KSA & Bahrain and it is aiming to expand it further within the GCC region. Cham clinic is one of the leading players in Saudi Arabia dental care service market in terms of revenues.
Cham Clinic accounted for ~% of the total revenue share in Saudi Arabia dental care market. Avicena Centers has ~ branches in Saudi Arabia in Dammam, Qatif, Khobar and Jubail. Avicena Center accounted for ~% of the overall revenue of major players in Saudi dental care service market during 2016. FRB dental clinic ranked fifth in Saudi Arabia dental care service market in terms of revenue during 2016 accounting for ~% of the total revenue. Major business strategy adopted by FRB Dental Clinics is a conservative approach toward expansion process. Their service offering is mostly at affordable price range and target almost all income group customers. Other major dental clinics in the market include Samaya Clinic, Kadoon Clinics, Dima Dental, Star Smile Dental Clinic, Orchid Dental and Sigal Dental Clinic.
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com