Media Releases

Health Benefits to Heighten Latin America Flavored Milk Market : Ken Research

Posted on 17 October 2016 by KenResearch Food and Beverage ,

Ken Research announced its latest publication on, “Flavored Milk Consumption Volume and Growth Forecast to 2021-Latin America”, offering insights on Flavored Milk consumption in the Latin America Market. The publication includes an insightful analysis into the operating environment for the Flavored Milkmarket in Latin America. This report includes top level Flavored Milk consumption actual data for 2010-2014, provisional data for 2015; while forecasts are provided for 2016-2021. The countries covered in this report includes Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

Economic Environment of Latin America

The country remains captured in recession since quite a few years. Latin America’s Economy contracted consecutively in the last 2 quarters of 2015 and witnessed the sharpest fall in six years in Q4 which lead to an indication of economic weakness at the beginning of the year 2016. The region’s aggregate GDP is estimated to have decreased 1.2% year-on-year in the first quarter, which continues to suggest overall weakness in the region. However, all economies in Latin America are not operating at the same stage. With some economies managing the region’s recession better than others, and are growing, while others are facing a severe economic deterioration.

The 3 major countries working to hinder the regional GDP aggregate are Brazil, Ecuador and Venezuela. Brazil, the region’s largest economy, is experiencing its deepest recession since the 1930s. The Ecuadorean economy is facing persistent fiscal weakness due to low oil prices. Venezuela, where electricity is being rationed, the work week has been shortened and the government even changed the time zone to reduce evening electricity usage, remains rooted in a profound political and economic crisis, which shows no signs of ending anytime soon.

The current economic conditions and global developments are being reflected in the country’s improved Q2. After having experienced heightened volatility in financial markets earlier this year, the region transitioned to a smoother period in the second quarter, which prompted a stabilization in exchange rates. Heading into the second half of the year, the region’s economic activity is expected to stabilize and is seen improving gradually in the coming quarters. Nevertheless, risks to the short-term outlook persist. Major currencies in Latin America are likely to experience a renewed episodes of volatility as capital inflows reverse their path—due to developments with U.S. interest rates—and commodities prices lose the ground they gained in recent weeks. These factors, in turn, have the potential to fuel inflationary pressures and, in a context in which fiscal stimulus remains constrained as several governments in the region are tightening their budgets, they could prevent central banks from using monetary policy to stimulate domestic demand.

Brief Overview of the Flavored Milk Market in Latin America

Flavored milk is a dairy drink produced with milk, sugar, colorings, and additional flavor and sweetener. It offers some vital nutrients such as calcium, potassium, protein, phosphorus, vitamins A, D and B12, niacin and riboflavin. The flavored milk is generally available in different flavors such as strawberry, chocolate and vanilla flavors in fat free and low fat ranges.

Drinking Milk products in Latin America are not only expanding in volume but also gaining in sophistication and health orientation. Brazil is considered the top flavored milk drink market in Latin America. In the next few years, the demand for flavored milk is anticipated to incline globally especially in Latin America and some regions of Asia.

Major Players Flavored Milk Market inLatin America

The major players of Flavored Milk Market in Latin America are Danone Argentina,Mastellone, Nestle, GrupoLala, Gloria and many more.

Danone Argentina is the leading group of flavoured milk in Argentina with a value share of 24% in 2015. Danone is a company which constantly works on innovation to present the consumers with new range of products. Danone was followed by Mastellone, accounting for 22% of value share.

In Mexico, GrupoLala remained the clear leader in drinking milk products in 2015 with an overall value share of 37%. The company shows constant new product development focused on satisfying the particular needs of different targets, from children, to women and elderly people, among others. Its portfolio includes a number of health and wellness products and its products are distributed through a variety of channels.

Nestlé Ecuador SA remained the leading player in Ecuador in 2015 with a 23% value share. The company’s brands La Lechera, La Vaquita, Nesquik, Milo and Ricacao are renowned and highly positioned among consumers. This is due to the company’s great investment and efforts in constantly innovating its products and organizing marketing campaigns. In addition, the company was not affected by import barriers, as it produces most of its products locally.

 Flavored Milk Market in Latin America Prospects

  • According to trade sources, In Argentina a large number of factors will contribute to the increased demand for flavoured milk products. Additional health benefits such as iron, zinc and vitamins in the coming years will cause a boost in the demand for these products. Certainly companies such as SanCor and Mastellone will lead this trend with new launches.
  • The Brazilian drinking milk market is expected to grow at a CAGR of 4% in the forecast period. The Brazilian economy is going through a catastrophic period, with factors like growing inflation and falling GDP challenging the flavoured milk market. Despite of stagnated milk prices, rising logistics and packaging costs will tend to elevate per unit costs to customers.
  • In Mexico, consumer’s entertaining ways of consuming calcium led to a growth of flavoured milk drinks. Drinking milk products is expected to increase over the forecast period, to reach Mx$69 billion in 2020. Since drinking milk is considered a staple to Mexican consumers, it is expected to increase along with the rate of population growth.

Key Topics Covered in the Report

  • Latin America Non Alcoholic Beverages Market
  • Detailed profile of Latin AmericaFlavored Milk Market
  • Latin America Beverages Industry
  • Value and volume analysis of Latin America’s Flavored Milk Market
  • Latin America Milk Consumption
  • Consumer demographics, trends and behaviours
  • Brazil Flavored Milk consumption
  • Historic and forecast consumption in the Latin America’sFlavored Milk market
  • Mexico Flavored Milk Market Size
  • Major players in the Latin America’s Flavored Milk market
  • Latin America Flavored Milk Market
  • Future Prospects of the Flavored Milk Market in Latin America
  • Latin America Flavored Milk Market Size

To know more on coverage, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/dairy-products/flavored-milk-consumption/32015-11.html

Related Reports:

https://www.kenresearch.com/food-beverage-and-tobacco/dairy-products/flavored-milk-consumption/32014-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/dairy-products/flavored-milk-consumption/32045-11.html

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204

...

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Brazil Continues to Dominate the Latin American Energy Drink Market: Ken Research

Posted on 13 October 2016 by KenResearch Food and Beverage ,

Ken Research announced its latest publication on, “Energy Drinks Consumption Volume and Growth Forecast to 2021-Latin Americaoffer insights on the changing trends and key issues within the Latin American Energy Drink market. The publication includes an insightful analysis of volume (M liters) and growth (Y-o-Y) trends, consumer behavior, packaging trends, leading players and distribution trends withinLatin American Energy Drink market. The analysis of the aforementioned trends has been done across seventeen individual countries in Latin America: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

Economic Environment of Latin America

Latin America comprises of a total of twenty countries including ten republics of South America, six republics of Central America, Mexico, Cuba, the Dominican Republic, and Haiti. History of Latin America’s economy can be based at the three decades after World War II, when it experienced a blooming increasing in GDP, growing at around 5%. However, the weakness of its economic structure was revealed in the crisis of the 1980s. This led to various reforms in economic structure in order to come with a more stable economy which will thrive and make it significant in international arena.

This proved useful as Latin America went through a steady growth coming into the 21st century with average annual growth of 4.2% from 2004 to 2013. However the bright sunlight seems to be fading quickly, as Latin America is getting trapped in the darkness of recession. Latin American Economy has went through a near free fall kind of experience, with contraction in Q3’15 and Q4’15 being quoted as the sharpest fall in last six years. The overall GDP of the region is estimated to have decreased 1.2% y-o-y in Q1’16 suggesting overall weakness in economy. One of the many reasons for this downfall was the dramatic drop in commodities price, which resulted in sharp decline in export revenues of commodity-driven Latin American economy.

The three pillars that form the majority of region’s GDP i.e. Brazil, Ecuador and Venezuela have been shaken. Brazil, the region’s largest economy, is experiencing its deepest recession since the 1930s. Ecuador is also suffering an economic breakdown due to earthquake in April’16. And lastly Venezuela seems to be engrained in profound political and economic crisis and there is no indication for this crisis to be over anytime in the near future. Meanwhile, in Mexico, economic activity is on the up but at a very slow rate. Colombia’s economy, though not at the heights where it used to be once, is relatively stable. Peru as a result of its business-friendly economic policy framework is on a growth cycle moving up at the top of its potential. But the impact of economic downfall of the major countries is so severe that recession is expected to deepen this year. As per recent analysis, the region’s economy will contract 0.4% this year, which, if true will lead to the first incident when Latin America has registered two consecutive years of negative growth after 1982 and 1983.

Brief Overview of the Energy Drinks Market in Latin America

Energy drinks come under the category of non-alcoholic beverages intended to energize the consumers mentally & physically.Energy Drinks is the most dynamic segment of the Soft Drinks market in Latin America with Brazil leading the energy drinks market in the region capturing around one-half of the global volume, followed by Argentina and Mexico. Chile and Colombia has also shown significant volume growth in recent years. Increasing urbanisation and the expanding middle (more than 50% of Latin American Population) class has been the main influencing factors of the Latin American Energy Drinks market. Recently, the market has gained extreme popularity, especially among young consumers and the producers have also responded in line with the increased demand through launch of new products with natural ingredients.

Looking at the current landscape of the Energy Drinks market in Latin America, the market is dominated by the regular energy drinks segment with approximately 96% market share, rest captured by the sugar-free segment. Low price along with easy availability of regular energy drinks helps drive growth of this segment. Red Bull is the leading brand in the Latin American energy drinks market, followed by Coca Cola. Regional brands also have strong presence in the market such as Speed in Argentina and Volt and Vive100 in Colombia. Key distribution channels through which the Latin American energy drinks are retailed include Off-premise channels (Hypermarkets & supermarkets, convenience stores etc.) and On-premise channels (restaurants, bars, pub etc.). The Off-premise channels including the modern retail channelsdominate the distribution channel, reason being the presence of a strong retail network in the region.

Major Players in Latin American Energy Drinks Market

Latin American Energy Drinks Market is becoming highly competitive with increasing entrance of new leading international and domestic brands in the market. The leading market players in the market include: Petropolis, Red Bull, Guaraviton and Coco-Cola.Other prominent vendors in the market include AJEGROUP, Corporación Lindley, Empresas Polar, Montevideo Refrescos, Quala, Postobon, Organique, Rad 60, Flash Power, and Flying Horse.

The fierce market competition has encouraged market players to focus on their pricing strategy, innovative packaging, product offerings, and distribution strategies.

Latin American Energy Drinks Market Prospects

Over the review period (2010-2015), the Latin American Energy Drinks market has shown robust performance in most of the countries. The positive growth trend is expected to be followed over the years 2016-2021 as well, on account of key driving factors: rising disposable income & expanding middle class, modernising retail channels, sudden popularity, busy lifestyles of consumers etc. The launch of new types of energy drinks and increasing investment in the market by producers, higher profit margins, is expected to fuel the Latin American Energy Drink market in coming years.The market competition, as a result,is expected to intensify even more in future. Modern distribution channels such as hypermarkets & supermarkets and convenience stores will continue to expand their operations.

Especially, Brazil is expected to continue to rule the Latin American Energy Drink market through rocketing growth in sales volume over coming years. The launch of new energy drinks in PET bottles and the expanding richer middle class are the key driving factors in Brazil. Intensive advertisements and innovative packaging by companies such as Red Bull are targeted to attract the young consumers. Also, the 2016 Olympics to be held in Brazil is expected to boost the sales growth.

Key Topics Covered in the Report

  • Detailed profile of Energy Drink Market in Latin America.
  • Overall volume & growth analysis of Energy Drink Market in Latin America
  • Country wise volume & growth analysis of Energy Drink Market in Latin America
  • Consumer demographics, trends and behaviours
  • Key consumer trends which will influence Energy Drink consumption
  • Historic and forecast consumption values in the Latin AmericanEnergy Drink Market
  • Competitive landscape of the Latin AmericanEnergy Drink Market
  • Distribution channels & Packaging landscape of the Latin American Energy Drink Market

To know more on coverage, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/energy-drinks-consumption/32025-11.html

Related Reports:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/energy-drinks-consumption/32173-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/energy-drinks-consumption/32050-11.html

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204

...

Read more…