Media Releases

India Large Appliances Market Segmentation by Product Categories on the Basis of Sales Volume in Thousand Units : Ken Research

Posted on 15 December 2016 by KenResearch Consumer Products and Retail ,

The sector has been witnessing significant growth in recent years, supported by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool and several others.

According to Ken Research ,The market for large appliances was evaluated at USD ~ million during 2015, grown at a CAGR of ~% during 2010-2015. Television has been the leading segment which has contributed around ~% share in sales value. This was followed by Washing Machines, Air Conditioners and refrigerators respectively. In terms of sales volume, ~ million units were sold during 2015 (combined together refrigerator, air conditioners, washing machines and television). The biggest attraction for MNCs is the growing Indian middle class.

What Have Been The Major Segments That Has Driven Change

Television has accounted for the ~ revenues in India large appliances market with a share reported at during 2015. Over the years 2010-2015, the share has increased since 2010 where it was evaluated at ~%. Surge in personal disposable incomes, launch of smart TVs with advanced technologies and surge in nuclear families has supported the demand.

Consumers are switching to flat panel televisions, which have led to phasing out of CRT (cathode ray tube) TV sets from the market. During 2011, ~ million CRT TVs were sold, while in 2014 the combined sale for LCD and LED TVs was around ~ million.

During 2015, the total sales volume for TV was witnessed at ~ million units which have reduced from ~ million units in 2011.

Washing machines market has been the second largest revenues contributor to the market during 2015. This category has contributed ~`% share to the revenues which has increased from 2010, where the share was positioned at ~%

The washing machines market in India has increased at a CAGR of ~% during 2010-2015. 70% of the washing machines sales in India belong to semi automatic range ,According to Ken Research.

Which Large Appliances Are Majorly Preferred By Indians?

Traditional bulky televisions have posted a rapid decline in sales volume. LG, Samsung and newly emerging players are only focusing on LCD/LED TV segment, but a handful of domestic manufacturers led by Videocon and Salora are still betting on CRT, or cathode ray tube, models due to strong demand in rural and semi urban markets.

Price gap used to be around INR 5,000-6,000 on a similar screen size for CRT compared to LCD/LED TV, which has kept some part of demand to originate for CRT TVs

It has been observed that the LED televisions with screen sizes above 40 inches have recorded a remarkable growth over the period 2011-2014. Although the customer base for bigger screen sizes is small but the growth has been rapid in the segment in terms of sales volume. The most popular LED television screen size is 32 inches which accounted for nearly ~% of the total LED television sales in 2014

Topics Covered in the Report

  • India Air Conditioner Market
  • India Washing Machine Industry
  • India Refrigerator Market Size
  • India Air Conditioner Sales
  • Refrigerator Market Competition
  • Television Sales Household India
  • Residential AC Market in India
  • India Online Electronics Sales
  • Household Appliances Market in India
  • Market Share Daikin Air Conditioner
  • LG Sales Television market

For more information about the publication, refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

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Japan Large Appliances Market on the Basis of Revenue is Expected to Reach USD 16 Billion in Future: Ken Research

Posted on 13 December 2016 by KenResearch Consumer Products and Retail ,

Japan large appliances market has showcased a decline in the recent years due to saturation of the market and growing preferences for the most technologically advanced appliances. The market for large appliances in Japan is concentrated with large players which have domestic as well as international presence namely Daikin, Toshiba, and Panasonic, Hitachi, Mitsubishi, Sharp and others. Some of the major players have also thought of taking an exit from Japan market due to declining profitable opportunities in the market. The companies are also striving to cut down the production costs for which they have shifted their production base to China to enjoy lower production costs.

Panasonic saw the air conditioner as a home electric appliance that would be a big hit in the future, being just right for the hot and humid climate of Japan. Specifically, the company focused its product development on compact, lightweight, small-capacity air conditioners not found among competing brands.

Toshiba Lifestyle Company Limited is a major subsidiary of Toshiba group engaged in development of home appliances especially large appliances such as washing machine, Refrigerator and air conditioning.

Urbanization in Japan is among the highest in world with approximately 93.5% of the population living in urban areas. This has created extensive demand for refrigeration system as perishable food products are to be stocked in homes as well as in marketplace. As per capita income rises, demand for large volume refrigerator with specific cooling system for different product category is on the rise.

Panasonic, Mitsubishi, Hitachi and Daikin are the renowned players in Air conditioner market of Japan. The companies organize numerous promotional events and mark themselves as associate sponsors to gain market share. Product development in the form of compact, lightweight and small capacity air conditioners has been the strategy adopted by Panasonic to cater the competition. Favorable weather condition was highly important factor for promoting the sale of air conditioner sales in Japanese market in 2012.

Even though there was rapid decline in demand for large appliances in terms of volume, little depreciation was observed in terms of revenue due to rise in demand for high end appliances. Online retail in Japan is fourth largest market in world in terms of sales volume. Most online shopping in Japan is conducted on market place like Rakuten or on mall sites. Many large retailers like Yamada Denki and Bic Camera have their own online platform.

These companies compete with each other through price war with local manufacturers, as the core technology is mastered by GE and Bosch. The companies are consistently upgrading their product range by introducing additional security features with child lock facility in washing machines. Strong promotion activities coupled with presence in offline and online channels has been strategized to cater the growing competition in the market.

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/japan-large-appliances-market/65830-95.html

Related links

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

Contact: 
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

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Micromax India and VU Televisions are the Emerging Players in India Large Appliances Market: Ken Research

Posted on 12 December 2016 by KenResearch Consumer Products and Retail ,

Large appliances are regarded as basic household electrical appliances which are used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. The industry has seen tremendous changes in the past few years discerned by demand for innovative and smart products. The advent of IOT has further prospered the preferences for smart technologies in large appliances. The evolution of distribution centers in India for large appliances in the form of online and multi brand outlets have led to phenomenal growth of sales.

Indian large appliances industry has become one of the fastest growing sectors. With the GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017.

GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby result in higher demand for the companies.

India’s consumer durables exports include refrigerators and refrigerating equipment compressors, color TVs, air conditioner parts and compressors, and fully automatic washing machines. The U.A.E. is a major export location. The majority of white goods are exported to the South Asian Association for Regional Cooperation (SAARC) nations, countries which border India.

The competitive rivalry in refrigerator market has intensified in the recent years especially among major players namely Whirlpool, Electrolux, Godrej, LG and Samsung. While LG has their refrigerator manufacturing units in India, Samsung relies on imports to maintain its market share in India.

Samsung India is the Market leader in product categories like Mobile Phones, Smart Phones, Panel TVs, Side By Side Refrigerators, Frost Free Refrigerators, Microwaves and Inverter ACs

New Product Innovations is the root cause for the growth of large appliances in India. Companies in order to enlarge market share keeps on introducing new products with innovative technologies that catch the eye balls of customers. This not only surge the new demand but also lead people to replace their existing products.

The share of inverter air conditioners has been quite lower in India. It is because Inverter ACs is relatively costly and moreover the awareness about such air conditioners is miniscule.

Key Topics Covered in the Report:

LG Sales Television

India Television Market

India Air Conditioner Sales

India Air Conditioner Market

India Online Electronics Sales

India Refrigerator Market Size

Residential AC Market In India

India Large Appliances Market

Washing Machine Import India

Online Trends Large Appliances

Export Scenario Large Appliance

India Washing Machine Industry

Domestic Production AC in  India

Export Data Air Conditioner India

Import Volume Washing Machine

Refrigerator Market Competition

Television Sales Household India

Sharp Profitability Sales Television

Market Share Daikin Air Conditioner

Market Share Large Appliances India

Import Situation Refrigerator Market

Washing Machine Revenue Statistics

Household Appliances Market in India

Trends Development Large Appliances

Samsung Market Share Large Appliance

Competition Market Share Large Appliance

Whirlpool Competition in Washing Machine

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-large-appliances-market/66043-95.html

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Contact: 
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

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Rise in Demand for Smart Appliances, and Replacement of Old Appliances will be Major Growth Driver for Demand of Large Appliances in Japan: Ken Research

Posted on 30 November 2016 by KenResearch Consumer Products and Retail ,

Ken Research announced its latest publication on “Japan Large Appliances Market Outlook to 2020- Growing Preferences for Technologically Innovated Products and Robust Replacement Demand to Shape Future provides a comprehensive analysis of large appliances market in Japan. The report focuses on overall market size for sale of large appliances. These include revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features along with distribution channel. The report also covers the competitive landscape of major players in Japan large appliances market, export and import scenario. The report concludes with market projections for future and analyst recommendation highlighting the major opportunities and cautions.

Large Appliances market in Japan is shrinking in terms of volume and is expected to shrink further in the coming years. Some of the major large appliances in Japan have registered negative or stagnant outlook about sales in Japan in terms of volume. High rate of product innovation, their demand and consumer’s willingness to pay for a premium will drive the large appliances market in Japan in terms of value. Large appliances market in Japan is still dominated by domestic brands which have refrained from price war as on September 2016. However, many Chinese and Korean firms are targeting the Japanese market owing to its potential to sell high end technologically advanced products which have higher profit margin.

Growth in demand will be mainly from replacement of old products. As demand in residential real estate picks up, demand for large appliances will also increase simultaneously. Improvement in quality, energy saving appliances, smart home technology and changing consumer preferences will drive the sale in future.

According to Research Analyst at Ken Research, “People willingness to pay the premium for high end products will help to drive the market. New products with value added features or new technology can be sold at higher operating margin. Continuous innovation is necessary to keep margins high and retain brand loyalty”.

 

Key Topics Covered in the Report

§  Japan Large Appliances Market Genesis & Current Outlook.

§  Japan large appliances market size by volume and revenue.

§  Japan Large Appliances Market Segmentation by Product Category, Japan television market segmentation by screen size, Japan air conditioner market by type, Japan large appliances market segmentation by type of distribution channel.

§   Export and import scenario.

§  Market share of major players in Japan large appliances market.

§  Competitive landscape of major players.

§  Future outlook and projections and recommendation.

 

Key Products in the Report

Television, Washing Machine, Refrigerator, Air Conditioner

 

Key Market Players in the Report

Panasonic, Hitachi, Sharp, Sony, Toshiba, Daikin, Mitsubishi, LG, Electrolux, Haier, Midea group

 

For more information about the report, refer to below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/japan-large-appliances-market/65830-95.html

 

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