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Qatar Health & Wellness Market Outlook to 2020 : Ken Research

Posted on 19 October 2016 by KenResearch Healthcare ,

The wellness market in Qatar has also been strongly driven by the foreign tourist arrivals especially leisure and business tourists over the years. These tourists are the best target market for hotel and day spa operators, which also offer a wide range of beauty services such as several types of bath, aroma oil massages, body wraps, pedicures and manicures.

The continuing developments in the wellness market in the country have attracted various global and domestic players in the country. For instance, the cosmetics and fragrance industry in Qatar had witnessed the entry of a large number of foreign players and major global brands such as L’Oreal, Revlon, Proctor and Gamble, Unilever and others over the years.

Similarly, many global players in the fitness segment such as Fitness First, Anytime Fitness and others have also entered the market in the country

Spa & Salon industry in Qatar is increasing at a tremendous rate over the few years. Spa and salon concept is more than a therapeutically ritual for the body. . Relaxation for the body, mind and soul through a massage is a weekly extravagance or a relaxing means which the Qatari population is rapidly adapting to get through a tiresome time at work. Abundant massage and relaxation courses are accessible in Qatar.

The spa and salon market in the country has grown at a CAGR of ~% during the period 2010-2015, of which the hotel spa segment contributed a major proportion of the market. In 2015, the spa and salon market had increased to USD ~ million as compared to USD ~ million in 2010.

The spa industry in Qatar had witnessed entry of various independent spa centers during this period. Glam & glitz  Salon, kaira salon and others have entered the country over the past few years. Increased willingness among the population to spend more on luxury services had contributed to the growth of spa and salon market in Qatar over the last few years. A significant population in the country has high personal disposable income which had fuelled the spa and salon market revenue in the recent years.

On the basis of types of Spa/Salon market can be divided by hotel spa/salon and independent spa/salon. Hotel Spa/Salons had dominated the market of Spa & salon industry in terms of revenues in 2015. The large number of tourist inflow in Qatar has significantly contributed to the growth of hotel spas. The tourist influx has grown tremendously over the years. The hotel spa/salon had contributed ~% in 2015 in terms of revenues and ~% in terms of number of centers. The independent spa/salon had dominated the market in terms of number of centers in 2015.

Female Spa/Salon had majorly contributed in the market size of the overall industry in Qatar. The frequency of using Spa/Salon services by female members is more as compared to the male members. On an average females use to visit a parlor in every 20 days in Qatar. Recently it has been witnessed that the demand of men’s grooming salon had increased in Qatar.

Qatar is among the top five countries in the world for overweight and obese. Rising prevalence of life style diseases among the population in the country had increased the awareness about health and fitness. The fitness services market in Qatar had increased at a CAGR of ~% during 2010-2015 in terms of revenue. The increasing number of health and fitness clubs in the country had surge the number of subscriptions for fitness clubs. In Qatar there are separate gyms for male and female customers.

The female gym and fitness clubs had also gained popularity over the past few years. In Qatar, there are many strict rules and regulations for opening a female gym. In spite of all this there are many female health clubs, which are gaining popularity.

Topics Covered in The Report

The market size of Wellness Services market

Market segmentation of the Wellness services

Market Size of Fitness Services Market

Market segmentation of the Fitness service market

Market Size of Spa/Salon Services Market

Market segmentation of the Spa/Salon service market

Market Size of Skin Care products

Market size & Segmentation of Skin care Products

Market size of Hair Care products

Market size & Segmentation of Hair care Products

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Rise in Social Media as Marketing Channel and Growth of Destination Spas in Qatar to Boost the Wellness Industry: Ken Research

Posted on 19 October 2016 by KenResearch Healthcare ,

Several players in the cosmetics product and fitness clubs market are trying to establish closer connections with their customers by routing the communication through social networking sites. Generally, it has been observed that young customers are extremely amenable for one to one communication preferably in Arabic and usually spend about two to three hours on the internet daily. Therefore, many players have also come up with an extensive range of social media advertising plans in order to connect closely with the customers and improve their penetration.

Pharmacies have also been emerging as one of the major distribution channel for wellness products in Qatar. Pharmacies have been the growing preference for the distribution of beauty and cosmetic product manufacturers rather than the general retail outlets. This is because the sale of these products through pharmacies helps to build up a perception in the mind of the consumers of the product to be medically safe.

The increase in the number of tourist arriving in the country over the past few years has surged the demand of the star hotels in the country. This resulted to an increase in the number of Hotel Spa/salon centers in the country. The number of tourists had increased from 1.7 million in 2010 to 3 millions in 2015. The upcoming FIFA world cup in 2022 will increase the number of tourist arriving in the country resulting in the increase in the wellness industry. The rising number of tourist in the country and increasing demand of day & destination Spas in the country has led to the expansion in destination spa business in the country.

Recently, GOCO Hospitality chain has established a destination spa center (Zalal wellness Destination Retreat) in close association with Qatar foundation and Msheireb properties. It is most likely that more new destination spas would come up in the country with an expected increase in the number of tourists travelling to Qatar. Moreover, these spas offer holistic wellness programs such as naturopathy, emotional well being and nutritional cuisine offering.

The increase in prominence of international brands in the country had influenced the female population to buy premium and niche wellness products. The females in the country are majorly influenced by TV celebrities and in order to get the similar looks, they buy costly and branded products. Also, the increase in the demand for male grooming products over the past few years in the country had accelerated the size of the wellness products industry in the country.

Many international brands in the country are expanding their business by opening new outlets in the country. They are also expanding by increasing the number of offerings to the customers in the country. Many international players in the country are planning to open their manufacturing plant in the country and the existing ones are planning to increase their production capacity in order to tap the increase in demand of wellness products in the country. In past few years, many international brands have entered in the country for wellness services segment as well.

The wellness centers in the country should offer different types of integrated services under the same roof such as yoga, gym, zumba and others in the same fitness clubs and hair treatment, facial treatment, make up services and others under the same spa/salon center, according to Research Analyst, Ken Research.

The report titled Qatar Wellness Market Outlook to 2020 - Rising Tourism Industry and Prevalence in Lifestyle Diseases will drive the Marketprovides detailed overview on the wellness market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for fitness centers, spa/salon centers, personal care products exporter, retailer, manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

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