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Saudi Arabia Online Fashion Market is Driven by Rise in Fashion Trends, Increasing Use of Smartphone and Emerging Social Media: Ken Research

Posted on 06 February 2018 by KenResearch Technology and Telecom ,

Rising fashion trends along with the increase in mobile commerce has driven the growth of online fashion in the country. Moreover, influx of foreign brands and emerging social media in the marketplace has resulted in higher customer penetration in the online fashion.

Online fashion market in Saudi Arabia is at its early growth stage with increasing participation of E-commerce portals. Despite restrictive social norms governing dress and appearances, interest and intent is thriving across apparel, footwear and accessories for both men and women. Though in 2016, the economic situations were affected which brought a slowdown in fashion among Saudis but it was recovered in 2017 and now there is a boom in the demand for the online fashion.

Growth in number of internet users and smartphone users had been significant in the last five years. As smart phone users increases, the reach of people towards online shopping has also grown as people find it easy to shop through mobile mode. Moreover, increase in disposable income of the growing population of Saudi Arabia coupled with the westernization has attracted people towards foreign brands. Even, Saudis have started paying more attention towards their health and well-being over the period and therefore they are joining gym which has increased the space of sportswear on online portals. The growing demand for online sales has encouraged brick and mortar stores such as Zara and Max to sell their products online. The changing trend of delivery girls has also brought a phenomenal transformation in the delivery system and created a trust of women on the online portals.

Analysts at Ken Research in their latest publication “Saudi Arabia Online Fashion Industry Outlook to 2022 – By Apparel, Footwear and Fashion Accessories, By Menswear, Women wear, Kids wear, by Footwear (Sneakers, Flip-Flops, Sandals, Boots), by Apparel (Top, Dresses and Bottom, Jackets, Shirts and Shorts)” suggested that promoting better regulations, involving participation of E-commerce portals while formulating laws and ensuring strict implementation of rules will aid the online fashion market. R&D in developing better mobile application with 3D visualization of products will have positive impact on market. Plus size wear, sportswear, maternity clothing and Arabian style clothing are gaining popularity and growth in the online fashion market in the next 5 years.

Source: https://www.kenresearch.com/technology-and-telecom/it-and-ites/saudi-arabia-online-fashion-market/143000-105.html

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Saudi Arabia Online Fashion Market is Expected to reach around SAR 4.6 billion by 2022: Ken Research

Posted on 06 February 2018 by KenResearch Technology and Telecom ,

Saudi Arabia Online Fashion market by type (Apparel, Fashion Accessories and Footwear), by region (Riyadh, Jeddah, Mecca, Medina, Dammam and Others), by price range (Economy, Mass, Premium and Elite).Company Profile of Major players in Online fashion market (Namshi General Trading LLC, JollyChic, Wadi General Trading LLC, Souq Group Pvt. Ltd., MarkaVIP, Ubuy, Basicxx, Sivvi, Elabelz, Noon, Bershka, Yoox.com and NextDirect).

February 2018 |Saudi Arabia News

Entrance of international players and trending products will drive the sale of fashion products on E-commerce portals.
Interest free EMIs, credit card discounts and cash back offers will make large and expensive items affordable which will drive the online market.

Saudi Arabia online fashion market growth will be mainly driven by rise in easy availability of the size, information accessibility of product on the website, increase in the fashion trends, effortless return & exchange of products and growing penetration of internet and smart phones. Increased competition from new players entering the market as well as fast changing technology is expected to further disrupt the market. Market will be driven by addition of more promotional offers such as interest free installments, discounts on transaction done through debit and credit cards and cash backs offers, boost in smart phone shipment and falling cost of internet and smartphones. Improving technology and added features in phone will further promote the use of mobile applications, payments and others for online transactions.

Analysts at Ken Research in their latest publication “Saudi Arabia Online Fashion Industry Outlook to 2022 – By Apparel, Footwear and Fashion Accessories, By Menswear, Women wear, Kids wear, by Footwear (Sneakers, Flip-Flops, Sandals, Boots), by Apparel (Top, Dresses and Bottom, Jackets, Shirts and Shorts)” suggested that the GMV for online fashion market increased at a significant growth rate i.e. 37% during the period 2016-2017, which has resulted from people shifting to online market. Discount and promotional offers played a key role in attracting customers on E-commerce markets which helped online players to create a base for loyal customers who want to shop online along with reaching out to the prospective customers by promotional offers.

Saudi Arabia online fashion market is expected to register positive CAGR of 20.2% during the period 2017-2022. Commitment to regularize market, transparent pricing and technological know-how along with improving market consolidation are expected to have positive impact on the overall GMV of the online fashion market.

Keywords

Saudi Arabia Online Fashion Market

Saudi Arabia Online Apparel Industry

KSA Online Footwear GMV

Saudi Arabia Online Accessories Revenue

Competition E-commerce KSA

Saudi Arabia Online Plus Wear Market

E-commerce Logistics Saudi Arabia

Online Fashion Future Saudi Arabia

Consumer Online Buying Behavior Saudi Arabia

Online Product Buying Preference Saudi Arabia

Online Mode of Payment Saudi Arabia