Media Releases

Ken Research has announced recent publication titled, “Consumer and Market Insights: Wine market in Poland” which provides  insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. The report well assesses the overall market value and volume data with growth analysis for 2010-2020 and offers value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in the market share forecast for 2015-2020.

It classifies the percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015. The report helps to gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning and a proper access to the key and most influential consumer trends that drive wine products consumption including how they influence consumer behavior in the market which helps determine the best audiences to target.

It identifies high potential categories and explores further market opportunities based on detailed value and volume analysis as well as list the reviews and recommendations on how the market will shape up from 2015-2020.

INDUSTRY TRENDS

• Poland has one of the least developed wine markets in Europe. However, stimulated by economic growth, wine sales are booming further generating opportunities for many different suppliers, also including suppliers in developing countries, as long as the products are not too trendy.

• The growth in the demand for novel varieties of Wine in the country having innovative flavors has been registered due to high income of the Polish consumers, backed by a strong economy. Further, an increase in e-commerce is projected to speed up the online Wine sales in Poland.

• The factor driving growth was the rising knowledge amongst domestic consumers about wine culture, which made them more inclined to purchase wine on different occasions.

• Retailers played an important role in the popularization of wine, paying attention to proper display and clear information about particular brands and types of wine, their origin, storage and consumption and ultimately succeeded to ameliorate the market.

• Polish consumers look up for wine products with simple and clear information on the packaging and Stopper is the commonly consumed closure type in the Poland's Wine market.

• Wine products are forecasted to replace the traditional vodka, because of its health benefits and sophisticated image.

• The Poland Wine market is expected to record great development in value as well as volume terms during 2015-2020.

• The Still Wine category accounted for the highest volume share in 2015, whereas Fortified Wine category is forecasted to be the fastest growing during 2015-2020. Overall the Wine market in Poland is seen growing at a CAGR of 8.9% during 2015-2020.

• Sales of wine in Poland are predicted to further develop, with a moderate total volume CAGR of 3% in the forecast period and rising consumption is expected to be attributable to the ameliorating financial situation of Polish consumers and the rising wine culture.

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/consumer-market-insights-wine-market-poland/82572-11.html

Related links:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/consumer-wine-singapore/48879-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/consumer-wine-indonesia/48871-11.html

Contact:

Ken Research

Ankur Gupta,

Head Marketing & Communications

query@kenresearch.com

+91-124- 4230204

www.kenresearch.com

Ken Research has recently announced its latest publication “Wine Consumption Volume and Growth Forecast to 2021”, which aims at providing in-depth market analysis of wine market of Western Europe.  It provides a top-level overview and detailed insight into the operating environment for the Wine market in West Europe. It is an essential tool for companies active across the Wine value chain and for new players that are considering entering the market. It further aims at providing comprehensive knowledge of the market with key figures on consumption values for the historic period. It provides information that aids in planning future business decisions using forecast figures for the market.

Overview of wine industry of Western Europe 
Many Western European nations covered in this report includes countries like Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Republic of Ireland, Spain, Sweden, Switzerland, and United Kingdom. Many of these nations like Austria, Belgium, Finland, France, Germany, Greece, Italy, etc. are also members of euro zone or European Union. Western European nations including France, United Kingdom, etc. are one of the largest and leading economies of the world with huge GDP and stable growth rate. Recently, UK surpassed the growth of France and became the fastest growing and biggest economy of Western Europe. This economic prosperity is also leading to sky rocketing of demand of luxury wines in Western Europe.

In the report, wine is considered as a juice of freshly gathered grapes, vinified according to the customs and traditions of the country of origin. Wine normally contains between 8-20% Alcohol, but lower alcohol content can be found in products such as wine coolers which are Still Light Wine without carbonation or fortification, Wine with carbonation, Champagne and Made Wine. Europe is popular worldwide for its tradition of making premium quality handpicked wines. From Christmas to dinner parties, wine has been an important beverage of European cultural events since centuries.  Homemade supreme quality of wine was extremely admired in European culture in medieval era. Even today, obsession for European luxury wines can be seen worldwide. Major market players in wine making industry of Western Europe include BodegesIrache, Greek Wine, Moncaro, The Wine Cellers, Maggi Francesco, CavadosBoulard, etc. All these major companies are producing finest and superb quality of wines.

Various recent market trends are listed below:

• France and Italy are leading wine producing nations in Western Europe followed by Spain and Germany.
• France has highest per capita consumption of wine. However, recently consumption is falling due to export led policy of government.
• Red wine is the sub-sector with highest demand.
• Per capita consumption of wine is rising across Western Europe. Demand for locally produced fresh wines is highest.
• Both exports of wine from Western Europe and import of wine is increasing.

Key drivers in wine market of Western Europe

This ever increasing demand for wine is because of various factors:

• Strong economic growth

Many economies of Western Europe like UK, France, Germany, etc. are global economic leaders. Rise in GDP and rising growth rates has led to ever increasing demand for wines in Western Europe. There is rise in income of middle class who are prime consumer of wines in Europe.  Thus, consumption of high quality luxury wines is rising laden to expansion of European wine industry.

• New channels of sales and distribution

Unlike earlier times many new channels of wine sales have been introduced including hypermarkets, supermarkets, pubs, café, bars, specialized retailers and wholesalers, etc. which is making wine more accessible and easily available laden to rise in per capita consumption of wine.

• Significance of wine in European culture

Wine has notable importance in European culture since wine toasting is an essential traditional practice to rejoice every prestigious family gathering in Europe. Moreover, fancy and luxury wines are considered as status symbol which is creating huge market for such wines.

Thus key drivers in European wine industry are:

• New channels of sales and distribution
• Significance of wine in European culture’
• Strong economic growth

Future of wine industry
In past few years wine industry has seen a major growth with soaring demand, expanding production and supernormal profits. Though Western Europe has significant demand-led expansion of wine industry but there are many factors which may constraint enlargement of wine industry. Recession in many nations after 2009, rising health awareness and obesity, rising prices of wines, etc. are chief reasons that are restricting expansion of wine industry in Western Europe.

Many eminent economies of the western zone of Europe is falling in trap of recession after 2008. Countries like Spain, Greece, Portugal, etc. are facing serious economic tribulations including high debt to GDP ratio, bankruptcy, high unemployment, bank failure, stock market fiasco, etc. this is a huge threat to the growing wine industry of Europe.

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/wine-consumption/32005-11.html

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https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/wine-consumption/32079-11.html

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204

Key Topics Covered in the Report

• Detailed profile of West Europe Spirit Market
• Value and volume analysis of West Europe’s Spirit Market
• Consumer demographics, trends and behaviours
• Historic and forecast consumption in the West Europe’s Spirit market
• Major players in the West Europe’s Spirit market
• Future Prospects of the Spirit Market in West Europe.

Ken Research announced its latest publication on, “Spirits excluding FABs & Fort Wine Consumption Volume and Growth Forecast to 2021”, offering insights on Spirits consumption in the West Europe Market. The publication includes an insightful analysis into the operating environment for the Spirits market in West Europe. The countries covered in this report includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Republic of Ireland, Spain, Sweden, Switzerland and United Kingdom.

Economic Environment of West Europe

The countries of Western Europe are the "hub" of European economics.  These countries’ economies are based on industry, although agriculture will always be an important part.  Some examples of industry are Germany's high value cars, Switzerland's watch industry and high-tech instruments, France's high speed trains, and space products The Western European countries needed to realize that their industries were falling behind.  Thus brought the European Union (EU), which is a diverse group of countries that joined together so that their economy could compete with those of the United States and Japan.   .

The overall growth sentiment in Western Europe is taking a positive turn; however, a few economies, such as Italy and France, still pose a threat to the region's growth. In France, private consumption momentum, investor confidence, and competitive reforms are likely to push the country out of recession, however, high public debts and poor exports will continue to challenge the economy. Italy is likely to see improved investor confidence and new projects, although exports will be the main driver of growth. Germany is expected to see a significant improvement in its employment opportunities.

Western Europe is expected to experience positive growth in 2015. While France and Italy are likely to level out contraction and experience the first signs of growth, other major economies, such as Spain, Germany, and the United Kingdom, are anticipated to gain further growth momentum. The region's manufacturing sector is expected to perform well in 2015 when compared to the last few recessionary years. Increasing external demand due to the strong growth in the United States and Asia, accompanied by equally robust domestic demand in Spain and Germany, will fuel growth in Europe in 2015.Exports will continue to serve as the main engine of growth in Spain, Germany, and Italy. However, over-dependence on exports alone will cost a few of the major economies (for example, Germany) their immunity against the economic volatility in the region.

The Western Europe has a GDP of $18.51 trillion (at market prices) and a GNI per capita of $35,742 with a total population of 508 million. Europe in 2010 had a nominal GDP of $19.920 trillion (30.2% of the world). Europe's largest national economy is that of Germany, which ranks fourth globally in nominal GDP, and fifth in purchasing power parity (PPP) GDP, followed by the United Kingdom, ranking fifth globally in nominal GDP, followed by France, ranking sixth globally in nominal GDP, followed by Italy, which ranks seventh globally in nominal GDP, followed by Russia ranking tenth globally in nominal GDP then by Spain ranking thirteenth globally in nominal GDP.

Major Players Spirit Market in West Europe

The major spirits in West Europe include Anise Spirits, Asian Spirits, Bitters, Brandy, Fruit Brandy, Gin &Genever, Liqueurs & Specialties, Rum & Cane Spirit, Schnapps/Aquavit, Vodka, and Whiskey. The leading multinational companies in the European Spirits market are Bacardi-Martini, Moët Hennessy, Diageo, Beam Suntory, Davide Campari Milano, Pernod Ricard, Rémy Cointreau and Brown-Forman.

Spirit Market in West Europe Prospects

Western Europe is of less importance to wine producers as compared to the opportunities in Eastern Europe. In Western Europe, some company’s continue to see stagnation and fall in sales, and some countries like Germany, France and Spain are expected to see a fall in volume consumption. Global spirit market has also witnessed slow growth in past few years due to global recession

To know more on coverage, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/spirits-excluding-fabs-fort-wine-consumption/32004-11.html

Related Reports:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/spirits-excluding-fabs-fort-wine-consumption/32145-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/spirits-excluding-fabs-fort-wine-consumption/32149-11.html

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204