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Dabur, Baidyanath, Himalaya, Patanjali, Hamdard are some of the Major Players Operating in India Alternative Medicine Market : Ken Research

Posted on 15 November 2016 by KenResearch Healthcare ,

The India herbal products market comprises of herbal hair care, herbal skin care, herbal oral care and other products such as digestive remedies, Chyawanprash and balms.

The alternative medicines market is comprised with AYUSH medicines. With the strong government support and rising number of AYUSH wellness centers in the country, the revenues of the industry has increased.

According to Ken Research India is the largest supplier of ayurvedic medicines and herbs in the world. The demand for Indian herbs and herbal medicines is developing in the European and other developed countries.

Alternate medicine and herbal products face a stiff competition from the chemical based synthetic products and allopathic medicines. Majority of the population in India prefer allopathic medicine in case of serious illness.

The chemical based medicines give faster results in terms of curing a disease or an ailment as compared to alternative medicines. Moreover, the presence of wide variety of synthetic personal care product has given tough competition to herbal products.

The herbal skin care market has increased at a double digit CAGR FY’2011 to FY’2016. Rising awareness about the benefits of using herbal skin care products has enhanced the revenues of the market. People prefer more herbal products than the products containing chemicals. The herbal skin care business has been the new growth frontier in the cosmetics business in India. Even though herbal skin care products are still competing with synthetic/ chemical based products, they need to ensure quality that is similar to synthetic/ chemical based brands.

Herbal hair oil mainly comprises of oils of vegetable extracts in origin as base and blended with suitable perfumes and colour. Vegetable oils generally used are coconut, castor or sesame oils. To avoid rancidity of hair oils antioxidants are added in proportionate quantity.

The herbal hair oil market in India has been conventionally dominated by Marico which offers hair oil under its flagship brand ‘Parachute’. Marico generates major share of its revenue from the coconut oil category which is available in different variants such as advanced coconut oil, jasmine oil, advanced ayurvedic hair oil and others.

The herbal digestives medicines are preferred over non herbal medicines, Due to the herbal and natural formulations without the presence of any harmful chemicals. Herbal products are widely accepted and preferred by the consumers in the country.

During this period, the highest growth in the market was witnessed due to the robust growth in antacids and paediatric digestive formulation. The rising acidity problems among the population because of unhealthy eating habits increased the demand for these products, According to Ken Research

Topics covered in the Report 

·         India Ayurvedic Medicine Market

·         Herbal Products Industry Trends

·         Herbal Hair Oil Market

·         Dabur Chyawanprash Market india

·         India herbal medicine manufacturers

·         Indian herbal industry

·         Herbal Supplements Remedies Market

·         Herbal Beauty Products Industry

·         Yoga Market India

·         Homeopathy Medicine Market,

·         Unani Market India

·         Herbal Products Exports

·         Organic Beauty Market

·         Herbal Brands in India

·         Yoga Wellness Centres Market

·         AYUSH Institutes Market 

For more information on the market research report please refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/india-herbal-products-market/55358-95.html

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Rising Awareness about Harmful Effects of Chemical based products and Increasing Government Support to Promote Ayurvedic and Herbal Products will Fuel Market Growth

Posted on 10 November 2016 by KenResearch Consumer Products and Retail ,

Ken Research announced its latest publication on “India Alternative Medicines & Herbal Products Market Outlook to 2021 - Herbal Medicines and Herbal Skin Care Products to Drive Market Growth which provides a comprehensive analysis of herbal products market in India. The report focuses on Alternative medicines, which includes AYUSH medicines and herbal products. Herbal products category includes the detail study about herbal hair care market, herbal skin care market, herbal oral care, herbal Chyawanprash, herbal balm and herbal digestives. Additionally, the report also covers sub segmentation for each herbal products market in India. The report covers recent trends and developments in India alternative and herbal products market. Market positioning of major players in the industry has been discussed with detailed company profiles. The report also includes SWOT analysis and Porters five forces model. The future outlook and projections for India alternative medicines and herbal products has been covered in the publication. The report also serves as a benchmark for every new player which is seeking to enter into alternative medicines and herbal products market and what should be the focus and USP for that new player, according to Research Analyst, Ken Research.

Government is expected to increase its AYUSH budget to INR 25.5 billion by FY’2021, which will boost the size of the industry. To support various AYUSH institutions across the country, a total of INR 266 crore has been given while INR 447 crore is allocated for research and development. The growing investment by the government and private players in developing herbal medicines based on traditional texts which would help in curing specific diseases such as flu, gastrointestinal ailments and life threatening diseases such as tuberculosis, cancer and others would impel the growth of herbal medicine market in the years ahead. Rising prevalence of life style diseases in the country such as diabetes, obesity, heart diseases and others will tend to increase the demand of preventive medicines. Stressful lifestyle and increasing human diseases have led to increase in consciousness among people to remain healthy and maintain a work life balance. Additionally, Booming male grooming industry in the country will surge the demand of herbal products especially products made for male customers. The companies will focus on all categories of men’s personal care products. Expanding product lines of herbal product portfolio will also boost the size of the herbal products industry in coming future.

The alternative medicines market will also grow at a robust rate in the coming future. Use of herbal medicines for therapeutic & preventive purpose is forecasted to increase in the coming years. Rising awareness, greater marketing and promotional strategies adopted by popular brands such as Dabur, Himalaya is likely to drive the sales of herbal hair care products in India in the future.

The companies are continuously focusing on introducing wide range of creams from herbal massage cream to sunscreens which will accelerate the demand. The growth in the male grooming segment in the country will positively impact the skin care market. The companies such as Himalaya Drug Company, Emami and Patanjali have plans to launch the complete herbal skin care range for male customers.

It has been anticipated that the digestive remedies market will become more popular in coming future due to the unhealthy diets, stressful lifestyle, growing elderly population and greater awareness of digestive conditions. Also, it has been anticipated that the changing demographics and rising old age population in the country will drive the growth of the digestive remedies market.

The companies offering herbal products should focus on distribution channel. Majority of the population in the country is living in rural areas. The penetration of herbal products is low in these areas. The companies can increase their distribution channel by increasing their direct and sub distributor which are selling the products in the rural areas. Also, the companies can strategically promote their products in the market by organizing free health check up camps, yoga camps and others. Government should set up standardization measures for herbal products and alternative medicines, according to Research Analyst, Ken Research.

 

Key Topics Covered in the Report:

·         India Alternative medicines & herbal products market

·         Market Segmentation by Alternative medicines and herbal products

·         India Alternative medicines market Size

·         India Herbal products market size and market segmentation by types of products

·         India Herbal hair care products market size and market share by companies

·         India Herbal skin care products market size and market share by companies

·         India Herbal oral care products market size and market share by companies

·         India Herbal Chyawanprash market size and market share by companies

·         India Herbal balm market Size and market share by companies

·         India Herbal digestive market size and Market share by companies

·         Trade Scenario of India Alternative Medicines & Herbal Products

·         Government roles in India Alternative Medicines & Herbal Products

·         Trends and Development and Issues & Challenges

·         SWOT Analysis and Porters five forces Analysis

·         Future Outlook

·         Analyst Recommendations

 

Companies Covered in the Report

Dabur limited

Patanjali

Himalaya Drug Company

Emami limited

Marico

Baidyanath

 

Products Covered in the Report

Herbal Medicines

Herbal Hair Care

Herbal Shampoo

Herbal Face Wash

Herbal Oil

Herbal Toothpaste

Herbal Digestives

Herbal Balm

Chyawanprash

For more information about the publication refer to below link:

https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/india-herbal-products-market/55358-95.html

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