Acxiom Corp (ACXM) - Financial and Strategic SWOT Analysis Review

Acxiom Corp (ACXM) - Financial and Strategic SWOT Analysis Review

  • Products Id :- GDTC27022FSA
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  • Pages: 41
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Executive Summary

Acxiom Corp (ACXM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description - A detailed description of the company's operations and business divisions.

- Corporate strategy - Analyst's summarization of the company's business strategy.

- SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history - Progression of key events associated with the company.

- Major products and services - A list of major products, services and brands of the company.

- Key competitors - A list of key competitors to the company.

- Key employees - A list of the key executives of the company.

- Executive biographies - A brief summary of the executives' employment history.

- Key operational heads - A list of personnel heading key departments/functions.

- Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.

- Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

- Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Acxiom Corp (Acxiom) is an enterprise data, analytics and software as a service company. It provides information management solutions to assist its clients in solving their marketing problems. The company develops large business intelligence and marketing databases. It offers marketing solutions, integrated digital marketing solutions, consumer demographics products, customer data integration solutions, IT infrastructure outsourcing, identity solutions, professional consulting and strategy and analytics. The serves financial, insurance and investment services, automotive, retail, telecommunications, high tech, healthcare, travel, entertainment, non-profit, and government sectors. The company offers its products in the Americas, Europe and Asia-Pacific. Acxiom is headquartered in Conway, Arkansas, the US.

Acxiom Corp Key Recent Developments

Aug 09,2018: Acxiom reports Q1 2018 financial results

Mar 06,2018: Acxiom Expands its Healthcare Solutions Portfolio with New Patients Insights Package

Nov 02,2017: Acxiom announces second quarter results

Sep 12,2017: Acxiom appoints new leadership for connectivity division

Jan 09,2017: Acxiom appoints three new executives for audience solutions division

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 5

List of Figures 5

Section 1 - About the Company 6

Acxiom Corp - Key Facts 6

Acxiom Corp - Key Employees 7

Acxiom Corp - Key Employee Biographies 8

Acxiom Corp - Major Products and Services 9

Acxiom Corp - History 10

Acxiom Corp - Company Statement 14

Acxiom Corp - Locations And Subsidiaries 15

Head Office 15

Other Locations & Subsidiaries 15

Section 2 - Company Analysis 17

Company Overview 17

Acxiom Corp - Business Description 18

Business Segment: Audience Solutions 18

Overview 18

Performance 18

Key Stats 18

Business Segment: Connectivity 18

Overview 18

Performance 18

Business Segment: Marketing Services 18

Overview 18

Performance 18

Geographical Segment: Asia-Pacific 19

Performance 19

Geographical Segment: Europe 19

Performance 19

Geographical Segment: The US 19

Performance 19

Acxiom Corp - Corporate Strategy 20

Acxiom Corp - SWOT Analysis 21

SWOT Analysis - Overview 21

Acxiom Corp - Strengths 21

Acxiom Corp - Weaknesses 22

Acxiom Corp - Opportunities 23

Acxiom Corp - Threats 24

Acxiom Corp - Key Competitors 25

Section 3 - Company Financial Ratios 26

Financial Ratios - Capital Market Ratios 26

Financial Ratios - Annual Ratios 27

Performance Chart 30

Financial Performance 30

Financial Ratios - Interim Ratios 31

Financial Ratios - Ratio Charts 32

Section 4 - Company's Recent Developments 33

Mar 06, 2018: Acxiom Expands its Healthcare Solutions Portfolio with New Patients Insights Package 33

Nov 02, 2017: Acxiom announces second quarter results 34

Sep 12, 2017: Acxiom appoints new leadership for connectivity division 35

Jan 09, 2017: Acxiom appoints three new executives for audience solutions division 36

Section 5 - Appendix 37

Methodology 37

Ratio Definitions 37

About GlobalData 41

Contact Us 41

Disclaimer 41

List of Figures

Acxiom Corp, Performance Chart (2014 - 2018) 30

Acxiom Corp, Ratio Charts 32

List of Tables

Acxiom Corp, Key Facts 6

Acxiom Corp, Key Employees 7

Acxiom Corp, Key Employee Biographies 8

Acxiom Corp, Major Products and Services 9

Acxiom Corp, History 10

Acxiom Corp, Other Locations 15

Acxiom Corp, Subsidiaries 16

Acxiom Corp, Key Competitors 25

Acxiom Corp, Ratios based on current share price 26

Acxiom Corp, Annual Ratios 27

Acxiom Corp, Annual Ratios (Cont...1) 28

Acxiom Corp, Annual Ratios (Cont...2) 29

Acxiom Corp, Interim Ratios 31

Currency Codes 37

Capital Market Ratios 37

Equity Ratios 38

Profitability Ratios 38

Cost Ratios 39

Liquidity Ratios 39

Leverage Ratios 40

Efficiency Ratios 40

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Acxiom Corp, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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