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Global Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user, and Region 2019-2026: Trend Forecast and Growth Opportunity

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Global augmented reality and virtual reality market is expected to reach USD 167.89 billion by 2026, representing a remarkable 2019-2026 CAGR of 34.7%. Augmented Reality (AR) technology accounts for a larger market share and will grow at 36.97% annually over the forecast years, faster than the Virtual Reality (VR) technology.

Highlighted with 82 tables and 74 figures, this 164-page report Global Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user, and Region 2019-2026: Trend Forecast and Growth Opportunity is based on a comprehensive research of the entire global augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Region.

Based on technology, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality (AR)

o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)

o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

o Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive and Fully Immersive Technology

Based on component, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Others

o Software

o Software Developer Kits

o Cloud Services

Based on device type, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Handheld Device

o Virtual Reality Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

Based on industry vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Gaming

o Entertainment & Media

o Aerospace & Defense

o Healthcare

o Education

o Manufacturing

o Retail

o Others

Based on end-user, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Consumer

o Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)

Geographically, the following regions together with the listed national markets are fully investigated:

o APAC (Japan, China, South Korea, Australia, India, and Rest of APAC)

o Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)

o North America (U.S. and Canada)

o Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

o RoW (Saudi Arabia, United Arab Emirates, Iran)

For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and split of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

DAQR

EON. Reality Inc.

Facebook

Google

HTC

Microsoft

Samsung

Seiko Epson

Sony

Vuzix Corporation

(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

READ MORE

Table Of Content

Scope

Table of Contents

1 Introduction 7

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 10

1.2.1 Overview of Market Research Methodology 10

1.2.2 Market Assumption 11

1.2.3 Secondary Data 11

1.2.4 Primary Data 11

1.2.5 Data Filtration and Model Design 12

1.2.6 Market Size/Share Estimation 13

1.2.7 Research Limitations 14

1.3 Executive Summary 15

2 Market Overview and Qualitative Analysis 17

2.1 Market Size and Forecast 17

2.2 Major Growth Drivers 18

2.3 Market Restraints and Challenges 21

2.4 Emerging Opportunities and Market Trends 24

2.5 Porter's Fiver Forces Analysis 27

3 Segmentation of Global Market by Technology 33

3.1 Market Overview by Technology 33

3.2 Global Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 Global Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

4 Segmentation of Global Market by Component 44

4.1 Market Overview by Component 44

4.2 Global AR and VR Hardware Market 2015-2026 47

4.3 Global AR and VR Software Market 2015-2026 49

5 Segmentation of Global Market by Device Type 51

5.1 Market Overview by Device Type 51

5.2 Global AR Devices Market 2015-2026 54

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 58

5.3 Global VR Devices Market 2015-2026 59

5.3.1 Head-Mounted Display (HMD) 61

5.3.2 Gesture-Tracking Device 62

5.3.3 Projector & Display Wall 63

6 Segmentation of Global Market by Industry Vertical 64

6.1 Market Overview by Industry Vertical 64

6.2 Global Augmented Reality and Virtual Reality Market for Gaming 2015-2026 67

6.3 Global Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 68

6.4 Global Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 69

6.5 Global Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 70

6.6 Global Augmented Reality and Virtual Reality Market for Education 2015-2026 71

6.7 Global Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 72

6.8 Global Augmented Reality and Virtual Reality Market for Retail 2015-2026 73

6.9 Global Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74

7 Segmentation of Global Market by End-user 75

7.1 Market Overview by End-user 75

7.2 Global Consumer AR and VR Market 2015-2026 78

7.3 Global Enterprise AR and VR Market 2015-2026 79

8 Segmentation of Global Market by Region 81

8.1 Geographic Market Overview by Region 2015-2026 81

8.2 North America Market 2015-2026 by Country 85

8.2.1 Overview of North America Market 85

8.2.2 U.S. Market 88

8.2.3 Canadian Market 91

8.3 European Market 2015-2026 by Country 93

8.3.1 Overview of European Market 93

8.3.2 UK 96

8.3.3 France 98

8.3.4 Germany 100

8.3.5 Spain 103

8.3.6 Italy 105

8.3.7 Russia 107

8.3.8 Rest of European Market 109

8.4 Asia-Pacific Market 2015-2026 by Country 110

8.4.1 Overview of Asia-Pacific Market 110

8.4.2 China 114

8.4.3 Japan 116

8.4.4 India 118

8.4.5 Australia 120

8.4.6 South Korea 122

8.4.7 Rest of APAC Region 124

8.5 Latin America Market 2015-2026 by Country 125

8.5.1 Argentina 128

8.5.2 Brazil 130

8.5.3 Mexico 132

8.5.4 Rest of Latin America Market 134

8.6 Rest of World Market 2015-2026 by Country 135

8.6.1 Saudi Arabia 138

8.6.2 Iran 140

8.6.3 UAE 142

8.6.4 Other National Markets 144

9 Competitive Landscape 145

9.1 Overview of Key Vendors 145

9.2 Company Profiles 148

10 Investing in Global Market: Risk Assessment and Management 158

10.1 Risk Evaluation of Global Market 158

10.2 Critical Success Factors (CSFs) 161

RELATED REPORTS AND PRODUCTS 164


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 10

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13

Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 15

Figure 4. Global Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 17

Figure 5. Primary Drivers and Impact Factors of Global Augmented Reality and Virtual Reality Market 18

Figure 6. Primary Restraints and Impact Factors of Global Augmented Reality and Virtual Reality Market 21

Figure 7. Porter's Fiver Forces Analysis of Global Augmented Reality and Virtual Reality Market 27

Figure 8. Breakdown of Global Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 34

Figure 9. Contribution to Global 2019-2026 Cumulative Revenue by Technology, Value (USD bn) and Share (%) 35

Figure 10. Global Augmented Reality (AR) Market, 2015-2026, USD bn 36

Figure 11. Global Virtual Reality (VR) Market, 2015-2026, USD bn 40

Figure 12. Breakdown of Global Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 45

Figure 13. Contribution to Global 2019-2026 Cumulative Revenue by Component, Value (USD bn) and Share (%) 46

Figure 14. Global AR and VR Hardware Market, 2015-2026, USD bn 47

Figure 15. Global AR and VR Software Market, 2015-2026, USD bn 49

Figure 16. Breakdown of Global Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 52

Figure 17. Contribution to Global 2019-2026 Cumulative Revenue by Device Type, Value (USD bn) and Share (%) 53

Figure 18. Global AR Devices Market, 2015-2026, USD bn 54

Figure 19. Global VR Devices Market, 2015-2026, USD bn 59

Figure 20. Breakdown of Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 65

Figure 21. Contribution to Global 2019-2026 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 66

Figure 22. Global Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, USD bn 67

Figure 23. Global Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, USD bn 68

Figure 24. Global Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, USD bn 69

Figure 25. Global Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, USD bn 70

Figure 26. Global Augmented Reality and Virtual Reality Market for Education, 2015-2026, USD bn 71

Figure 27. Global Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, USD bn 72

Figure 28. Global Augmented Reality and Virtual Reality Market for Retail, 2015-2026, USD bn 73

Figure 29. Global Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, USD bn 74

Figure 30. Breakdown of Global Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 76

Figure 31. Contribution to Global 2019-2026 Cumulative Revenue by End-user, Value (USD bn) and Share (%) 77

Figure 32. Global Consumer AR and VR Market, 2015-2026, USD bn 78

Figure 33. Global Enterprise AR and VR Market, 2015-2026, USD bn 79

Figure 34. Global Market Snapshot 81

Figure 35. Geographic Spread of Worldwide Augmented Reality and Virtual Reality Market, 2018-2026, % of Revenue 82

Figure 36. Contribution to Global 2019-2026 Cumulative Revenue by Region, Value (USD bn) and Share (%) 83

Figure 37. North American Augmented Reality and Virtual Reality Market, 2015-2026, USD bn 86

Figure 38. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 86

Figure 39. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 87

Figure 40. U.S. Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 88

Figure 41. Canada Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 91

Figure 42. European Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 94

Figure 43. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 94

Figure 44. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 95

Figure 45. Augmented Reality and Virtual Reality Market in UK by Revenue, 2015-2026, USD bn 96

Figure 46. Augmented Reality and Virtual Reality Market in France by Revenue, 2015-2026, USD bn 98

Figure 47. Augmented Reality and Virtual Reality Market in Germany by Revenue, 2015-2026, USD bn 100

Figure 48. Augmented Reality and Virtual Reality Market in Spain by Revenue, 2015-2026, USD bn 103

Figure 49. Augmented Reality and Virtual Reality Market in Italy by Revenue, 2015-2026, USD bn 105

Figure 50. Augmented Reality and Virtual Reality Market in Russia by Revenue, 2015-2026, USD bn 107

Figure 51. Augmented Reality and Virtual Reality Market in Rest of Europe by Revenue, 2015-2026, USD bn 109

Figure 52. Asia-Pacific Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 111

Figure 53. Breakdown of APAC Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 111

Figure 54. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 113

Figure 55. Augmented Reality and Virtual Reality Market in China by Revenue, 2015-2026, USD bn 114

Figure 56. Augmented Reality and Virtual Reality Market in Japan by Revenue, 2015-2026, USD bn 116

Figure 57. Augmented Reality and Virtual Reality Market in India by Revenue, 2015-2026, USD bn 118

Figure 58. Augmented Reality and Virtual Reality Market in Australia by Revenue, 2015-2026, USD bn 120

Figure 59. Augmented Reality and Virtual Reality Market in South Korea by Revenue, 2015-2026, USD bn 122

Figure 60. Augmented Reality and Virtual Reality Market in Rest of APAC by Revenue, 2015-2026, USD bn 124

Figure 61. Latin America Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 126

Figure 62. Breakdown of Latin America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 126

Figure 63. Contribution to Latin America 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 127

Figure 64. Augmented Reality and Virtual Reality Market in Argentina by Revenue, 2015-2026, USD bn 128

Figure 65. Augmented Reality and Virtual Reality Market in Brazil by Revenue, 2015-2026, USD bn 130

Figure 66. Augmented Reality and Virtual Reality Market in Mexico by Revenue, 2015-2026, USD bn 132

Figure 67. Augmented Reality and Virtual Reality Market in Rest of Latin America by Revenue, 2015-2026, USD bn 134

Figure 68. Augmented Reality and Virtual Reality Market in Rest of the World (RoW) by Revenue, 2015-2026, USD bn 136

Figure 69. Breakdown of RoW Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 136

Figure 70. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 137

Figure 71. Augmented Reality and Virtual Reality Market in Saudi Arabia by Revenue, 2015-2026, USD bn 138

Figure 72. Augmented Reality and Virtual Reality Market in Iran by Revenue, 2015-2026, USD bn 140

Figure 73. Augmented Reality and Virtual Reality Market in UAE by Revenue, 2015-2026, USD bn 142

Figure 74. Growth Stage of Global Augmented Reality and Virtual Reality Industry over the Forecast Period 145


List Of Table

List of Tables:

Table 1. Snapshot of Global Augmented Reality and Virtual Reality Market, 2018-2026 16

Table 2. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market 24

Table 3. Global Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 34

Table 4. Global Augmented Reality Market by Technology, 2015-2026, USD bn 37

Table 5. Global Marker-based AR Market by Technology, 2015-2026, USD bn 38

Table 6. Global Markerless Augmented Reality Market by Technology, 2015-2026, USD bn 39

Table 7. Global Virtual Reality Market by Technology, 2015-2026, USD bn 41

Table 8. Global Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 45

Table 9. Global AR and VR Hardware Market by Type, 2015-2026, USD bn 48

Table 10. Global AR and VR Software Market by Type, 2015-2026, USD bn 50

Table 11. Global Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, USD bn 52

Table 12. Global Augmented Reality Devices Market by Type, 2015-2026, USD bn 55

Table 13. Global Virtual Reality Devices Market by Type, 2015-2026, USD bn 60

Table 14. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 65

Table 15. Global Augmented Reality and Virtual Reality Market by End-user, 2015-2026, USD bn 76

Table 16. Global Enterprise AR and VR Market by Organization Size, 2015-2026, USD bn 80

Table 17. Global Augmented Reality and Virtual Reality Market by Region, 2015-2026, USD bn 82

Table 18. Leading National Augmented Reality and Virtual Reality Market by Revenue, 2018 and 2026, USD bn 84

Table 19. North America Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 87

Table 20. U.S. Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 89

Table 21. U.S. Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 89

Table 22. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 89

Table 23. Canada Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 92

Table 24. Canada Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 92

Table 25. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 92

Table 26. Europe Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 95

Table 27. UK Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 97

Table 28. UK Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 97

Table 29. UK Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 97

Table 30. France Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 99

Table 31. France Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 99

Table 32. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 99

Table 33. Germany Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 101

Table 34. Germany Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 101

Table 35. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 101

Table 36. Spain Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 104

Table 37. Spain Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 104

Table 38. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 104

Table 39. Italy Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 106

Table 40. Italy Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 106

Table 41. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 106

Table 42. Russia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 108

Table 43. Russia Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 108

Table 44. Russia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 108

Table 45. APAC Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 112

Table 46. China Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 115

Table 47. China Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 115

Table 48. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 115

Table 49. Japan Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 117

Table 50. Japan Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 117

Table 51. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 117

Table 52. India Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 119

Table 53. India Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 119

Table 54. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 119

Table 55. Australia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 121

Table 56. Australia Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 121

Table 57. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 121

Table 58. South Korea Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 123

Table 59. South Korea Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 123

Table 60. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 123

Table 61. Latin America Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 127

Table 62. Argentina Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 129

Table 63. Argentina Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 129

Table 64. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 129

Table 65. Brazil Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 131

Table 66. Brazil Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 131

Table 67. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 131

Table 68. Mexico Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 133

Table 69. Mexico Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 133

Table 70. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 133

Table 71. RoW Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 137

Table 72. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 139

Table 73. Saudi Arabia Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 139

Table 74. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 139

Table 75. Iran Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 141

Table 76. Iran Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 141

Table 77. Iran Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 141

Table 78. UAE Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 143

Table 79. UAE Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 143

Table 80. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 143

Table 81. Risk Evaluation for Investing in Global Market, 2018-2026 159

Table 82. Critical Success Factors and Key Takeaways 162

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Products and Companies


Companies

DAQR

EON. Reality Inc.

Facebook

Google

HTC

Microsoft

Samsung

Seiko Epson

Sony

Vuzix Corporation

Company Profile

Company Profile Title

Global augmented reality and virtual reality market is expected to reach USD 167.89 billion by 2026, representing a remarkable 2019-2026 CAGR of 34.7%. Augmented Reality (AR) technology accounts for a larger market share and will grow at 36.97% annually over the forecast years, faster than the Virtual Reality (VR) technology.

Highlighted with 82 tables and 74 figures, this 164-page report Global Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user, and Region 2019-2026: Trend Forecast and Growth Opportunity is based on a comprehensive research of the entire global augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Region.

Based on technology, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality (AR)

o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)

o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

o Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive and Fully Immersive Technology

Based on component, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Others

o Software

o Software Developer Kits

o Cloud Services

Based on device type, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Handheld Device

o Virtual Reality Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

Based on industry vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Gaming

o Entertainment & Media

o Aerospace & Defense

o Healthcare

o Education

o Manufacturing

o Retail

o Others

Based on end-user, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Consumer

o Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)

Geographically, the following regions together with the listed national markets are fully investigated:

o APAC (Japan, China, South Korea, Australia, India, and Rest of APAC)

o Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)

o North America (U.S. and Canada)

o Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

o RoW (Saudi Arabia, United Arab Emirates, Iran)

For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and split of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

DAQR

EON. Reality Inc.

Facebook

Google

HTC

Microsoft

Samsung

Seiko Epson

Sony

Vuzix Corporation

(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

READ MORE

Scope

Table of Contents

1 Introduction 7

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 10

1.2.1 Overview of Market Research Methodology 10

1.2.2 Market Assumption 11

1.2.3 Secondary Data 11

1.2.4 Primary Data 11

1.2.5 Data Filtration and Model Design 12

1.2.6 Market Size/Share Estimation 13

1.2.7 Research Limitations 14

1.3 Executive Summary 15

2 Market Overview and Qualitative Analysis 17

2.1 Market Size and Forecast 17

2.2 Major Growth Drivers 18

2.3 Market Restraints and Challenges 21

2.4 Emerging Opportunities and Market Trends 24

2.5 Porter's Fiver Forces Analysis 27

3 Segmentation of Global Market by Technology 33

3.1 Market Overview by Technology 33

3.2 Global Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 Global Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

4 Segmentation of Global Market by Component 44

4.1 Market Overview by Component 44

4.2 Global AR and VR Hardware Market 2015-2026 47

4.3 Global AR and VR Software Market 2015-2026 49

5 Segmentation of Global Market by Device Type 51

5.1 Market Overview by Device Type 51

5.2 Global AR Devices Market 2015-2026 54

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 58

5.3 Global VR Devices Market 2015-2026 59

5.3.1 Head-Mounted Display (HMD) 61

5.3.2 Gesture-Tracking Device 62

5.3.3 Projector & Display Wall 63

6 Segmentation of Global Market by Industry Vertical 64

6.1 Market Overview by Industry Vertical 64

6.2 Global Augmented Reality and Virtual Reality Market for Gaming 2015-2026 67

6.3 Global Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 68

6.4 Global Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 69

6.5 Global Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 70

6.6 Global Augmented Reality and Virtual Reality Market for Education 2015-2026 71

6.7 Global Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 72

6.8 Global Augmented Reality and Virtual Reality Market for Retail 2015-2026 73

6.9 Global Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74

7 Segmentation of Global Market by End-user 75

7.1 Market Overview by End-user 75

7.2 Global Consumer AR and VR Market 2015-2026 78

7.3 Global Enterprise AR and VR Market 2015-2026 79

8 Segmentation of Global Market by Region 81

8.1 Geographic Market Overview by Region 2015-2026 81

8.2 North America Market 2015-2026 by Country 85

8.2.1 Overview of North America Market 85

8.2.2 U.S. Market 88

8.2.3 Canadian Market 91

8.3 European Market 2015-2026 by Country 93

8.3.1 Overview of European Market 93

8.3.2 UK 96

8.3.3 France 98

8.3.4 Germany 100

8.3.5 Spain 103

8.3.6 Italy 105

8.3.7 Russia 107

8.3.8 Rest of European Market 109

8.4 Asia-Pacific Market 2015-2026 by Country 110

8.4.1 Overview of Asia-Pacific Market 110

8.4.2 China 114

8.4.3 Japan 116

8.4.4 India 118

8.4.5 Australia 120

8.4.6 South Korea 122

8.4.7 Rest of APAC Region 124

8.5 Latin America Market 2015-2026 by Country 125

8.5.1 Argentina 128

8.5.2 Brazil 130

8.5.3 Mexico 132

8.5.4 Rest of Latin America Market 134

8.6 Rest of World Market 2015-2026 by Country 135

8.6.1 Saudi Arabia 138

8.6.2 Iran 140

8.6.3 UAE 142

8.6.4 Other National Markets 144

9 Competitive Landscape 145

9.1 Overview of Key Vendors 145

9.2 Company Profiles 148

10 Investing in Global Market: Risk Assessment and Management 158

10.1 Risk Evaluation of Global Market 158

10.2 Critical Success Factors (CSFs) 161

RELATED REPORTS AND PRODUCTS 164


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 10

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13

Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 15

Figure 4. Global Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 17

Figure 5. Primary Drivers and Impact Factors of Global Augmented Reality and Virtual Reality Market 18

Figure 6. Primary Restraints and Impact Factors of Global Augmented Reality and Virtual Reality Market 21

Figure 7. Porter's Fiver Forces Analysis of Global Augmented Reality and Virtual Reality Market 27

Figure 8. Breakdown of Global Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 34

Figure 9. Contribution to Global 2019-2026 Cumulative Revenue by Technology, Value (USD bn) and Share (%) 35

Figure 10. Global Augmented Reality (AR) Market, 2015-2026, USD bn 36

Figure 11. Global Virtual Reality (VR) Market, 2015-2026, USD bn 40

Figure 12. Breakdown of Global Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 45

Figure 13. Contribution to Global 2019-2026 Cumulative Revenue by Component, Value (USD bn) and Share (%) 46

Figure 14. Global AR and VR Hardware Market, 2015-2026, USD bn 47

Figure 15. Global AR and VR Software Market, 2015-2026, USD bn 49

Figure 16. Breakdown of Global Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 52

Figure 17. Contribution to Global 2019-2026 Cumulative Revenue by Device Type, Value (USD bn) and Share (%) 53

Figure 18. Global AR Devices Market, 2015-2026, USD bn 54

Figure 19. Global VR Devices Market, 2015-2026, USD bn 59

Figure 20. Breakdown of Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 65

Figure 21. Contribution to Global 2019-2026 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 66

Figure 22. Global Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, USD bn 67

Figure 23. Global Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, USD bn 68

Figure 24. Global Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, USD bn 69

Figure 25. Global Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, USD bn 70

Figure 26. Global Augmented Reality and Virtual Reality Market for Education, 2015-2026, USD bn 71

Figure 27. Global Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, USD bn 72

Figure 28. Global Augmented Reality and Virtual Reality Market for Retail, 2015-2026, USD bn 73

Figure 29. Global Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, USD bn 74

Figure 30. Breakdown of Global Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 76

Figure 31. Contribution to Global 2019-2026 Cumulative Revenue by End-user, Value (USD bn) and Share (%) 77

Figure 32. Global Consumer AR and VR Market, 2015-2026, USD bn 78

Figure 33. Global Enterprise AR and VR Market, 2015-2026, USD bn 79

Figure 34. Global Market Snapshot 81

Figure 35. Geographic Spread of Worldwide Augmented Reality and Virtual Reality Market, 2018-2026, % of Revenue 82

Figure 36. Contribution to Global 2019-2026 Cumulative Revenue by Region, Value (USD bn) and Share (%) 83

Figure 37. North American Augmented Reality and Virtual Reality Market, 2015-2026, USD bn 86

Figure 38. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 86

Figure 39. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 87

Figure 40. U.S. Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 88

Figure 41. Canada Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 91

Figure 42. European Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 94

Figure 43. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 94

Figure 44. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 95

Figure 45. Augmented Reality and Virtual Reality Market in UK by Revenue, 2015-2026, USD bn 96

Figure 46. Augmented Reality and Virtual Reality Market in France by Revenue, 2015-2026, USD bn 98

Figure 47. Augmented Reality and Virtual Reality Market in Germany by Revenue, 2015-2026, USD bn 100

Figure 48. Augmented Reality and Virtual Reality Market in Spain by Revenue, 2015-2026, USD bn 103

Figure 49. Augmented Reality and Virtual Reality Market in Italy by Revenue, 2015-2026, USD bn 105

Figure 50. Augmented Reality and Virtual Reality Market in Russia by Revenue, 2015-2026, USD bn 107

Figure 51. Augmented Reality and Virtual Reality Market in Rest of Europe by Revenue, 2015-2026, USD bn 109

Figure 52. Asia-Pacific Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 111

Figure 53. Breakdown of APAC Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 111

Figure 54. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 113

Figure 55. Augmented Reality and Virtual Reality Market in China by Revenue, 2015-2026, USD bn 114

Figure 56. Augmented Reality and Virtual Reality Market in Japan by Revenue, 2015-2026, USD bn 116

Figure 57. Augmented Reality and Virtual Reality Market in India by Revenue, 2015-2026, USD bn 118

Figure 58. Augmented Reality and Virtual Reality Market in Australia by Revenue, 2015-2026, USD bn 120

Figure 59. Augmented Reality and Virtual Reality Market in South Korea by Revenue, 2015-2026, USD bn 122

Figure 60. Augmented Reality and Virtual Reality Market in Rest of APAC by Revenue, 2015-2026, USD bn 124

Figure 61. Latin America Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, USD bn 126

Figure 62. Breakdown of Latin America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 126

Figure 63. Contribution to Latin America 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 127

Figure 64. Augmented Reality and Virtual Reality Market in Argentina by Revenue, 2015-2026, USD bn 128

Figure 65. Augmented Reality and Virtual Reality Market in Brazil by Revenue, 2015-2026, USD bn 130

Figure 66. Augmented Reality and Virtual Reality Market in Mexico by Revenue, 2015-2026, USD bn 132

Figure 67. Augmented Reality and Virtual Reality Market in Rest of Latin America by Revenue, 2015-2026, USD bn 134

Figure 68. Augmented Reality and Virtual Reality Market in Rest of the World (RoW) by Revenue, 2015-2026, USD bn 136

Figure 69. Breakdown of RoW Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 136

Figure 70. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 137

Figure 71. Augmented Reality and Virtual Reality Market in Saudi Arabia by Revenue, 2015-2026, USD bn 138

Figure 72. Augmented Reality and Virtual Reality Market in Iran by Revenue, 2015-2026, USD bn 140

Figure 73. Augmented Reality and Virtual Reality Market in UAE by Revenue, 2015-2026, USD bn 142

Figure 74. Growth Stage of Global Augmented Reality and Virtual Reality Industry over the Forecast Period 145


List Of Table

List of Tables:

Table 1. Snapshot of Global Augmented Reality and Virtual Reality Market, 2018-2026 16

Table 2. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market 24

Table 3. Global Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 34

Table 4. Global Augmented Reality Market by Technology, 2015-2026, USD bn 37

Table 5. Global Marker-based AR Market by Technology, 2015-2026, USD bn 38

Table 6. Global Markerless Augmented Reality Market by Technology, 2015-2026, USD bn 39

Table 7. Global Virtual Reality Market by Technology, 2015-2026, USD bn 41

Table 8. Global Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 45

Table 9. Global AR and VR Hardware Market by Type, 2015-2026, USD bn 48

Table 10. Global AR and VR Software Market by Type, 2015-2026, USD bn 50

Table 11. Global Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, USD bn 52

Table 12. Global Augmented Reality Devices Market by Type, 2015-2026, USD bn 55

Table 13. Global Virtual Reality Devices Market by Type, 2015-2026, USD bn 60

Table 14. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 65

Table 15. Global Augmented Reality and Virtual Reality Market by End-user, 2015-2026, USD bn 76

Table 16. Global Enterprise AR and VR Market by Organization Size, 2015-2026, USD bn 80

Table 17. Global Augmented Reality and Virtual Reality Market by Region, 2015-2026, USD bn 82

Table 18. Leading National Augmented Reality and Virtual Reality Market by Revenue, 2018 and 2026, USD bn 84

Table 19. North America Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 87

Table 20. U.S. Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 89

Table 21. U.S. Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 89

Table 22. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 89

Table 23. Canada Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 92

Table 24. Canada Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 92

Table 25. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 92

Table 26. Europe Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 95

Table 27. UK Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 97

Table 28. UK Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 97

Table 29. UK Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 97

Table 30. France Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 99

Table 31. France Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 99

Table 32. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 99

Table 33. Germany Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 101

Table 34. Germany Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 101

Table 35. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 101

Table 36. Spain Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 104

Table 37. Spain Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 104

Table 38. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 104

Table 39. Italy Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 106

Table 40. Italy Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 106

Table 41. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 106

Table 42. Russia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 108

Table 43. Russia Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 108

Table 44. Russia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 108

Table 45. APAC Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 112

Table 46. China Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 115

Table 47. China Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 115

Table 48. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 115

Table 49. Japan Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 117

Table 50. Japan Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 117

Table 51. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 117

Table 52. India Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 119

Table 53. India Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 119

Table 54. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 119

Table 55. Australia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 121

Table 56. Australia Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 121

Table 57. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 121

Table 58. South Korea Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 123

Table 59. South Korea Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 123

Table 60. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 123

Table 61. Latin America Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 127

Table 62. Argentina Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 129

Table 63. Argentina Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 129

Table 64. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 129

Table 65. Brazil Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 131

Table 66. Brazil Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 131

Table 67. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 131

Table 68. Mexico Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 133

Table 69. Mexico Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 133

Table 70. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 133

Table 71. RoW Augmented Reality and Virtual Reality Market by Country, 2015-2026, USD bn 137

Table 72. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 139

Table 73. Saudi Arabia Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 139

Table 74. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 139

Table 75. Iran Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 141

Table 76. Iran Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 141

Table 77. Iran Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 141

Table 78. UAE Augmented Reality and Virtual Reality Market by Technology, 2015-2026, USD bn 143

Table 79. UAE Augmented Reality and Virtual Reality Market by Component, 2015-2026, USD bn 143

Table 80. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, USD bn 143

Table 81. Risk Evaluation for Investing in Global Market, 2018-2026 159

Table 82. Critical Success Factors and Key Takeaways 162

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