Shopping Cart 0
Cart Subtotal
USD 0

Best Practices in Retail: In-Store Wi-Fi-Bridging Online and Offline Customer Experience

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Single User License
USD 995

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
USD 1990

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
USD 2985
  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Best Practices in Retail: In-Store Wi-Fi-Bridging Online and Offline Customer Experience

Summary

"Best Practices in Retail: In-Store Wi-Fi", report discusses how different retailers can benefit from Wi-Fi and the challenges they face, with advice provided for IT vendors. Retailers are increasingly adopting Wi-Fi technology as part of their omnichannel strategies, and consumers are already expecting free, easy-to-use and reliable Wi-Fi as a standard. The report also analyzes multiple best practice approaches as a guidance for vendors and retailers.

In-store Wi-Fi networks are increasingly deployed by retailers in order to bring the digital experience to physical stores. Beyond offering shoppers free Internet access, Wi-Fi is also deployed to support communication between staff and various IoT devices. It also opens up opportunities for retailers to offer various services through mobile apps that can generate additional revenue.

Scope

In-store Wi-Fi has emerged as a compelling solution for bringing the digital experience to physical stores, which also allows for collecting data about customer behaviour that can be used to tailor offerings to their preferences

Integrating Wi-Fi with analytical tools such as web and location-based analytics, CRM and other technologies can provide more extensive and accurate insights, and help retailers to refine their store design and marketing strategies

Many retailers are hesitant in installing Wi-Fi in their stores due to budget constraints and potential trust issues relating to data protection and security

Reasons to buy

Get a detailed understanding of the usage and importance of in-store Wi-Fi solutions in retail. This report can help you pitch solutions to retailers that include Wi-Fi technology and to gain insight into retailers' priorities and challenges.

READ MORE

Table Of Content

Scope

Table of Contents

1. Key findings 3

2. Case Study: In-store Wi-Fi, Reshaping the Future of Retail 5

2.1. Starbucks 5

2.2. Tesco F&F Clothing 5

2.3. Designer Group (DG) 6

2.4. Riviera Shopping Center 7

2.5. Forever New 7

2.6. Burger King 8

3. Advice for IT Vendors 9

4. Appendix 11

4.1. Further reading 11

4.2. Contact the authors 11

4.2.1. Contact Us 12

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Wi-Fi, network, connection, in-store, store, retail, Internet, communication, analytics, geolocation, beacons, omnichannel, Li-Fi, mobile, app


Companies

Starbucks

Tesco

Designer Group

Riviera Shopping Center

Forever New

Burger King

AT&T

Cisco

Apple

Ruckus Wireless

Meraki

Purple Wi-Fi

Cloud 4Wi

Wavespot

Yadwire