Best Practices in Retail: In-Store Wi-Fi-Bridging Online and Offline Customer Experience
January 2017
12
About the Report
About the Report
Best Practices in Retail: In-Store Wi-Fi-Bridging Online and Offline Customer Experience
Summary
"Best Practices in Retail: In-Store Wi-Fi", report discusses how different retailers can benefit from Wi-Fi and the challenges they face, with advice provided for IT vendors. Retailers are increasingly adopting Wi-Fi technology as part of their omnichannel strategies, and consumers are already expecting free, easy-to-use and reliable Wi-Fi as a standard. The report also analyzes multiple best practice approaches as a guidance for vendors and retailers.
In-store Wi-Fi networks are increasingly deployed by retailers in order to bring the digital experience to physical stores. Beyond offering shoppers free Internet access, Wi-Fi is also deployed to support communication between staff and various IoT devices. It also opens up opportunities for retailers to offer various services through mobile apps that can generate additional revenue.
Scope
In-store Wi-Fi has emerged as a compelling solution for bringing the digital experience to physical stores, which also allows for collecting data about customer behaviour that can be used to tailor offerings to their preferences
Integrating Wi-Fi with analytical tools such as web and location-based analytics, CRM and other technologies can provide more extensive and accurate insights, and help retailers to refine their store design and marketing strategies
Many retailers are hesitant in installing Wi-Fi in their stores due to budget constraints and potential trust issues relating to data protection and security
Reasons to buy
Get a detailed understanding of the usage and importance of in-store Wi-Fi solutions in retail. This report can help you pitch solutions to retailers that include Wi-Fi technology and to gain insight into retailers' priorities and challenges.
Products
Products
Wi-Fi, network, connection, in-store, store, retail, Internet, communication, analytics, geolocation, beacons, omnichannel, Li-Fi, mobile, app
Companies
Starbucks
Tesco
Designer Group
Riviera Shopping Center
Forever New
Burger King
AT&T
Cisco
Apple
Ruckus Wireless
Meraki
Purple Wi-Fi
Cloud 4Wi
Wavespot
Yadwire
Table of Contents
Table of Contents
Table of Contents
1. Key findings 3
2. Case Study: In-store Wi-Fi, Reshaping the Future of Retail 5
2.1. Starbucks 5
2.2. Tesco F&F Clothing 5
2.3. Designer Group (DG) 6
2.4. Riviera Shopping Center 7
2.5. Forever New 7
2.6. Burger King 8
3. Advice for IT Vendors 9
4. Appendix 11
4.1. Further reading 11
4.2. Contact the authors 11
4.2.1. Contact Us 12
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