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Digital Signage in Retail: Technology & Usage Cases-Creating Attractive Experiences for Shoppers

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

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Multiple Users within the Company/ Enterprise
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Digital Signage in Retail: Technology & Usage Cases-Creating Attractive Experiences for Shoppers

Summary

"Digital Signage in Retail: Technology & Usage Cases", report discusses how different retailers can benefit from the digital signage technology, with advice provided for IT vendors. Digital signage is an effective form of advertising in stores, since it does not only help retailers to display advertisements and marketing messages in stores, but also enables improvements to business operations and gaining customer insight. Multiple best practice approaches from different retailers are analyzed to provide a range of examples.

Digital signage has emerged as an innovative technology that helps retailers display information and marketing messages. These systems include a network of displays that show images or video content, and are connected to a content management system, which enables real-time updates. Sensors, beacons, cameras and other devices can be attached to signage systems for enabling customer interaction.

Scope

Digital signage has seen growing adoption particularly in retail since it provides an opportunity to visually interact with customers and effectively communicate product information and promotions in stores

Investing in a digital signage solution is likely to increase sales and brand awareness, whilst also providing cost savings compared to traditional posters and other print media

Interactive interfaces such as kiosks and tablets can also be used as digital signage at various retail locations such as at the point of sales (PoS), on product shelves and in aisles

Reasons to buy

Get a detailed understanding of the usage and importance of digital signage in retail. This report can help you pitch solutions to retailers that include digital signage technology and to gain insight into retailers' priorities and challenges.

READ MORE

Table Of Content

Scope

Table of Contents

1 Key Findings 2

2 Case Studies 4

2.1 John Lewis 4

2.2 AEON Group 4

2.3 7-Eleven 5

2.4 Coles Supermarket 5

2.5 WH Smith 6

3 Advice for IT Vendors 7

4 Appendix 8

4.1 Further reading 8

4.2 Contact the authors 9

4.3 Contact Us 10

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Digital signage, retail, display, omnichannel


Companies

John Lewis

AEON Group

7-Eleven

Coles Supermarket

WH Smith

NEC

Digital Media Projects Ltd

MVS Audio Visual Ltd

Navori Corporation

Toshi Electric

Next Generation Networks

Digital Signage in Retail: Technology & Usage Cases-Creating Attractive Experiences for Shoppers

Summary

"Digital Signage in Retail: Technology & Usage Cases", report discusses how different retailers can benefit from the digital signage technology, with advice provided for IT vendors. Digital signage is an effective form of advertising in stores, since it does not only help retailers to display advertisements and marketing messages in stores, but also enables improvements to business operations and gaining customer insight. Multiple best practice approaches from different retailers are analyzed to provide a range of examples.

Digital signage has emerged as an innovative technology that helps retailers display information and marketing messages. These systems include a network of displays that show images or video content, and are connected to a content management system, which enables real-time updates. Sensors, beacons, cameras and other devices can be attached to signage systems for enabling customer interaction.

Scope

Digital signage has seen growing adoption particularly in retail since it provides an opportunity to visually interact with customers and effectively communicate product information and promotions in stores

Investing in a digital signage solution is likely to increase sales and brand awareness, whilst also providing cost savings compared to traditional posters and other print media

Interactive interfaces such as kiosks and tablets can also be used as digital signage at various retail locations such as at the point of sales (PoS), on product shelves and in aisles

Reasons to buy

Get a detailed understanding of the usage and importance of digital signage in retail. This report can help you pitch solutions to retailers that include digital signage technology and to gain insight into retailers' priorities and challenges.

READ MORE

Scope

Table of Contents

1 Key Findings 2

2 Case Studies 4

2.1 John Lewis 4

2.2 AEON Group 4

2.3 7-Eleven 5

2.4 Coles Supermarket 5

2.5 WH Smith 6

3 Advice for IT Vendors 7

4 Appendix 8

4.1 Further reading 8

4.2 Contact the authors 9

4.3 Contact Us 10

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Digital signage, retail, display, omnichannel


Companies

John Lewis

AEON Group

7-Eleven

Coles Supermarket

WH Smith

NEC

Digital Media Projects Ltd

MVS Audio Visual Ltd

Navori Corporation

Toshi Electric

Next Generation Networks

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