Digital Signage in Retail: Technology & Usage Cases-Creating Attractive Experiences for Shoppers
April 2017
11
About the Report
About the Report
Digital Signage in Retail: Technology & Usage Cases-Creating Attractive Experiences for Shoppers
Summary
"Digital Signage in Retail: Technology & Usage Cases", report discusses how different retailers can benefit from the digital signage technology, with advice provided for IT vendors. Digital signage is an effective form of advertising in stores, since it does not only help retailers to display advertisements and marketing messages in stores, but also enables improvements to business operations and gaining customer insight. Multiple best practice approaches from different retailers are analyzed to provide a range of examples.
Digital signage has emerged as an innovative technology that helps retailers display information and marketing messages. These systems include a network of displays that show images or video content, and are connected to a content management system, which enables real-time updates. Sensors, beacons, cameras and other devices can be attached to signage systems for enabling customer interaction.
Scope
Digital signage has seen growing adoption particularly in retail since it provides an opportunity to visually interact with customers and effectively communicate product information and promotions in stores
Investing in a digital signage solution is likely to increase sales and brand awareness, whilst also providing cost savings compared to traditional posters and other print media
Interactive interfaces such as kiosks and tablets can also be used as digital signage at various retail locations such as at the point of sales (PoS), on product shelves and in aisles
Reasons to buy
Get a detailed understanding of the usage and importance of digital signage in retail. This report can help you pitch solutions to retailers that include digital signage technology and to gain insight into retailers' priorities and challenges.
Products
Products
Digital signage, retail, display, omnichannel
Companies
John Lewis
AEON Group
7-Eleven
Coles Supermarket
WH Smith
NEC
Digital Media Projects Ltd
MVS Audio Visual Ltd
Navori Corporation
Toshi Electric
Next Generation Networks
Table of Contents
Table of Contents
Table of Contents
1 Key Findings 2
2 Case Studies 4
2.1 John Lewis 4
2.2 AEON Group 4
2.3 7-Eleven 5
2.4 Coles Supermarket 5
2.5 WH Smith 6
3 Advice for IT Vendors 7
4 Appendix 8
4.1 Further reading 8
4.2 Contact the authors 9
4.3 Contact Us 10
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