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EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

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MARKET OUTLOOK

Triton's report determined that the European marketing automation software market is expected to develop at a CAGR of 8.49% during the forecast years of 2019-2027. The increasing demand for improvized customer experience is boosting the marketing automation software market in this region.

 

Triton Market Research characterizes the marketing automation software market into four major segments such as applications, verticals, deployment models and end users. Countries such as France, Spain, the United Kingdom, Germany and rest of Europe have been considered for this marketing automation software market.

 

Factors such as the implementing MAS using cloud-based deployment like software-as-a-service (SaaS) and the growing demand for digital marketing are expected to proliferate the growth of the Europe MAS market. The absence of an all-inclusive integration strategy and interoperability issues are elementarily hindering the market growth of the marketing automation software market in Europe. Some of the challenges faced by the marketing automation software market in this region include the scarcity of knowledgeable professionals and the incorporation with the existing marketing system.

 

COMPETITIVE OUTLOOK

The top key market players in the marketing automation software market are eTrigue Corporation, SAS Institute, Greenrope, Cognizant Technology Solution, SalesForce, Adobe Systems, Oracle Corporation, Sap SE, Act-On Software, Hatchbuck, Insidesales.com, Inc. (holding company of Inboundio), International Business Machines (IBM) Corporation, Infusionsoft (Keap) and Hubspot, Inc.

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Table Of Content

Scope

TABLE OF CONTENTS

1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET-SUMMARY

2. INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1. LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1. RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2. GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4. NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1. CONCERNS RELATED TO DATA

2.7.2. INTEROPERABILITY ISSUES

2.8. MARKET OPPORTUNITIES

2.8.1. RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2. INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1. AMALGAMATION WITH EXISTING MARKETING SYSTEM

2.9.2. SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATION

4. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY VERTICAL

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING & DESIGN

4.3. BFSI

4.4. HEALTHCARE

4.5. MANUFACTURING & DISTRIBUTION

4.6. MEDIA & ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY DEPLOYMENT

5.1. ON-PREMISES

5.2. CLOUD

6. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY END-USER

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7. MARKETING AUTOMATION SOFTWARE MARKET-EUROPE

7.1. UNITED KINGDOM

7.2. GERMANY

7.3. FRANCE

7.4. ITALY

7.5. SPAIN

7.6. RUSSIA

7.7. REST OF EUROPE

8. COMPETITIVE LANDSCAPE

8.1.1. INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2. ORACLE CORPORATION

8.1.3. SALESFORCE

8.1.4. SAP SE

8.1.5. ADOBE SYSTEMS

8.1.6. SAS INSTITUTE

8.1.7. ACT-ON SOFTWARE

8.1.8. COGNIZANT TECHNOLOGY SOLUTIONS

8.1.9. ETRIGUE CORPORATION

8.1.10. GREENROPE

8.1.11. HATCHBUCK

8.1.12. HUBSPOT, INC.

8.1.13. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.1.14. INFUSIONSOFT (KEAP)

9. METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

 

 

TABLE LIST

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

 

 

FIGURE LIST

FIGURE 1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. EUROPE SMARTPHONE & TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. EUROPE DIGITAL BUYERS FROM 2014-2019(USD BILLION)

FIGURE 13. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. EUROPE SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. EUROPE MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. EUROPE MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. EUROPE MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. EUROPE MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. EUROPE MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. EUROPE MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. EUROPE MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. EUROPE USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. EUROPE PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. EUROPE SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Figure

FIGURE LIST

FIGURE 1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. EUROPE SMARTPHONE & TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. EUROPE DIGITAL BUYERS FROM 2014-2019(USD BILLION)

FIGURE 13. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. EUROPE SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. EUROPE MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. EUROPE MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. EUROPE MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. EUROPE MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. EUROPE MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. EUROPE MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. EUROPE MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. EUROPE USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. EUROPE PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. EUROPE SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Table

TABLE LIST

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

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Products and Companies


Companies

1. INTERNATIONAL BUSINESS MACHINES CORPORATION

2. ORACLE CORPORATION

3. SALESFORCE

4. SAP SE

5. ADOBE SYSTEMS

6. SAS INSTITUTE

7. ACT-ON SOFTWARE

8. COGNIZANT TECHNOLOGY SOLUTIONS

9. ETRIGUE CORPORATION

10. GREENROPE

11. HATCHBUCK

12. HUBSPOT, INC.

13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)

14. INFUSIONSOFT (KEAP)

Company Profile

Company Profile Title

MARKET OUTLOOK

Triton's report determined that the European marketing automation software market is expected to develop at a CAGR of 8.49% during the forecast years of 2019-2027. The increasing demand for improvized customer experience is boosting the marketing automation software market in this region.

 

Triton Market Research characterizes the marketing automation software market into four major segments such as applications, verticals, deployment models and end users. Countries such as France, Spain, the United Kingdom, Germany and rest of Europe have been considered for this marketing automation software market.

 

Factors such as the implementing MAS using cloud-based deployment like software-as-a-service (SaaS) and the growing demand for digital marketing are expected to proliferate the growth of the Europe MAS market. The absence of an all-inclusive integration strategy and interoperability issues are elementarily hindering the market growth of the marketing automation software market in Europe. Some of the challenges faced by the marketing automation software market in this region include the scarcity of knowledgeable professionals and the incorporation with the existing marketing system.

 

COMPETITIVE OUTLOOK

The top key market players in the marketing automation software market are eTrigue Corporation, SAS Institute, Greenrope, Cognizant Technology Solution, SalesForce, Adobe Systems, Oracle Corporation, Sap SE, Act-On Software, Hatchbuck, Insidesales.com, Inc. (holding company of Inboundio), International Business Machines (IBM) Corporation, Infusionsoft (Keap) and Hubspot, Inc.

READ MORE

Scope

TABLE OF CONTENTS

1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET-SUMMARY

2. INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1. LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1. RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2. GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4. NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1. CONCERNS RELATED TO DATA

2.7.2. INTEROPERABILITY ISSUES

2.8. MARKET OPPORTUNITIES

2.8.1. RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2. INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1. AMALGAMATION WITH EXISTING MARKETING SYSTEM

2.9.2. SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATION

4. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY VERTICAL

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING & DESIGN

4.3. BFSI

4.4. HEALTHCARE

4.5. MANUFACTURING & DISTRIBUTION

4.6. MEDIA & ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY DEPLOYMENT

5.1. ON-PREMISES

5.2. CLOUD

6. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY END-USER

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7. MARKETING AUTOMATION SOFTWARE MARKET-EUROPE

7.1. UNITED KINGDOM

7.2. GERMANY

7.3. FRANCE

7.4. ITALY

7.5. SPAIN

7.6. RUSSIA

7.7. REST OF EUROPE

8. COMPETITIVE LANDSCAPE

8.1.1. INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2. ORACLE CORPORATION

8.1.3. SALESFORCE

8.1.4. SAP SE

8.1.5. ADOBE SYSTEMS

8.1.6. SAS INSTITUTE

8.1.7. ACT-ON SOFTWARE

8.1.8. COGNIZANT TECHNOLOGY SOLUTIONS

8.1.9. ETRIGUE CORPORATION

8.1.10. GREENROPE

8.1.11. HATCHBUCK

8.1.12. HUBSPOT, INC.

8.1.13. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.1.14. INFUSIONSOFT (KEAP)

9. METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

 

 

TABLE LIST

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

 

 

FIGURE LIST

FIGURE 1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. EUROPE SMARTPHONE & TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. EUROPE DIGITAL BUYERS FROM 2014-2019(USD BILLION)

FIGURE 13. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. EUROPE SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. EUROPE MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. EUROPE MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. EUROPE MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. EUROPE MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. EUROPE MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. EUROPE MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. EUROPE MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. EUROPE USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. EUROPE PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. EUROPE SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Figure

FIGURE LIST

FIGURE 1. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. EUROPE SMARTPHONE & TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. EUROPE DIGITAL BUYERS FROM 2014-2019(USD BILLION)

FIGURE 13. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. EUROPE SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. EUROPE MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. EUROPE MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. EUROPE MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. EUROPE MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. EUROPE MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. EUROPE MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. EUROPE MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. EUROPE USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. EUROPE PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. EUROPE SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Table

TABLE LIST

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

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Companies

1. INTERNATIONAL BUSINESS MACHINES CORPORATION

2. ORACLE CORPORATION

3. SALESFORCE

4. SAP SE

5. ADOBE SYSTEMS

6. SAS INSTITUTE

7. ACT-ON SOFTWARE

8. COGNIZANT TECHNOLOGY SOLUTIONS

9. ETRIGUE CORPORATION

10. GREENROPE

11. HATCHBUCK

12. HUBSPOT, INC.

13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)

14. INFUSIONSOFT (KEAP)