Global Mobile Apps industry profile provides top-line qualitative and quantitative information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the global
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmobile apps market
Leading company profiles reveal details of key mobile apps market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Global mobile apps market with five year forecasts by both value and volume
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What was the size of the Global mobile apps market by value in 2015?
What will be the size of the Global mobile apps market in 2020?
What factors are affecting the strength of competition in the Global mobile apps market?
How has the market performed over the last five years?
What are the main segments that make up the global's mobile apps market?
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of subscribers of a particular application and the average revenue per subscription in each year. Volumes represent the average number of subscriptions of all mobile applications-individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2014 exchange rates.
The global mobile apps market had total revenues of USD 335.2bn in 2015, representing a compound annual growth rate (CAGR) of 17.6% between 2011 and 2015.
Market consumption volume increased with a CAGR of 18.6% between 2011 and 2015, to reach a total of 7,331.4 million subscriptions in 2015.
The browsing/WAP segment was the market's most lucrative in 2015, with total revenues of USD 198.5bn, equivalent to 59.2% of the market's overall value.
Market value forecast
Market volume forecast
Market value forecast
Market volume forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Tencent Holdings Limited
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Figure 1: Global mobile apps market value: USD billion, 2011-15(e)
Figure 2: Global mobile apps market volume: million subscriptions, 2011-15(e)
Figure 3: Global mobile apps market category segmentation: % share, by value, 2015(e)
Figure 4: Global mobile apps market geography segmentation: % share, by value, 2015(e)
Figure 5: Global mobile apps market value forecast: USD billion, 2015-20
Figure 6: Global mobile apps market volume forecast: million subscriptions, 2015-20
Figure 7: Forces driving competition in the global mobile apps market, 2015
Figure 8: Drivers of buyer power in the global mobile apps market, 2015
Figure 9: Drivers of supplier power in the global mobile apps market, 2015
Figure 10: Factors influencing the likelihood of new entrants in the global mobile apps market, 2015
Figure 11: Factors influencing the threat of substitutes in the global mobile apps market, 2015
Figure 12: Drivers of degree of rivalry in the global mobile apps market, 2015
Figure 13: Apple Inc.: revenues & profitability
Figure 14: Apple Inc.: assets & liabilities
Figure 15: Alphabet Inc.: revenues & profitability
Figure 16: Alphabet Inc.: assets & liabilities
Figure 17: Tencent Holdings Limited: revenues & profitability
Figure 18: Tencent Holdings Limited: assets & liabilities
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