Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Leading company profiles reveal details of key mobile apps market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Global mobile apps market with five year forecasts by both value and volume
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What was the size of the Global mobile apps market by value in 2016?
What will be the size of the Global mobile apps market in 2021?
What factors are affecting the strength of competition in the Global mobile apps market?
How has the market performed over the last five years?
What are the main segments that make up the global's mobile apps market?
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2015 exchange rates.
The global Mobile Apps market is expected to generate total revenues of $375.9bn in 2016, representing a compound annual growth rate (CAGR) of 14.8% between 2012 and 2016.
Market consumption volume is forecast to increase with a CAGR of 13.9% between 2012-2016, to reach a total of 7,507.1 million applications in 2016.
Many companies have found it difficult to develop revenue streams as fast as they have developed user-bases, businesses are now operating through a number of different income systems and the value of the market is expected to increase.
Market value forecast
Market volume forecast
Market value forecast
Market volume forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Tencent Holdings Limited
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Figure 1: Global mobile apps market value: $ million, 2012-16(e)
Figure 2: Global mobile apps market volume: thousand applications, 2012-16(e)
Figure 3: Global mobile apps market category segmentation: % share, by value, 2016(e)
Figure 4: Global mobile apps market geography segmentation: % share, by value, 2016(e)
Figure 5: Global mobile apps market value forecast: $ million, 2016-21
Figure 6: Global mobile apps market volume forecast: thousand applications, 2016-21
Figure 7: Forces driving competition in the global mobile apps market, 2016
Figure 8: Drivers of buyer power in the global mobile apps market, 2016
Figure 9: Drivers of supplier power in the global mobile apps market, 2016
Figure 10: Factors influencing the likelihood of new entrants in the global mobile apps market, 2016
Figure 11: Factors influencing the threat of substitutes in the global mobile apps market, 2016
Figure 12: Drivers of degree of rivalry in the global mobile apps market, 2016
Figure 13: Apple Inc.: revenues & profitability
Figure 14: Apple Inc.: assets & liabilities
Figure 15: Facebook, Inc.: revenues & profitability
Figure 16: Facebook, Inc.: assets & liabilities
Figure 17: Alphabet Inc.: revenues & profitability
Figure 18: Alphabet Inc.: assets & liabilities
Figure 19: Tencent Holdings Limited: revenues & profitability
Figure 20: Tencent Holdings Limited: assets & liabilities
Table 1: Global mobile apps market value: $ million, 2012-16(e)
Table 2: Global mobile apps market volume: thousand applications, 2012-16(e)
Table 3: Global mobile apps market category segmentation: $ million, 2016(e)
Table 4: Global mobile apps market geography segmentation: $ million, 2016(e)
Table 5: Global mobile apps market value forecast: $ million, 2016-21
Table 6: Global mobile apps market volume forecast: thousand applications, 2016-21
Table 7: Apple Inc.: key facts
Table 8: Apple Inc.: key financials ($)
Table 9: Apple Inc.: key financial ratios
Table 10: Facebook, Inc.: key facts
Table 11: Facebook, Inc.: key financials ($)
Table 12: Facebook, Inc.: key financial ratios
Table 13: Alphabet Inc.: key facts
Table 14: Alphabet Inc.: key financials ($)
Table 15: Alphabet Inc.: key financial ratios
Table 16: Tencent Holdings Limited: key facts
Table 17: Tencent Holdings Limited: key financials ($)
Table 18: Tencent Holdings Limited: key financials (CNY)
Table 19: Tencent Holdings Limited: key financial ratios
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