ICT investment trends in Austria; Enterprise ICT spending patterns through to the end of 2017

ICT investment trends in Austria; Enterprise ICT spending patterns through to the end of 2017


  • Products Id :- KG0222CI
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  • Pages: 32
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Executive Summary

According to Kable, the ICT market in Austria is expected to grow in the coming years with enterprises investing more in the ICT domain. The Austrian government has revealed plans to subsidize broadband networks to ensure 100% coverage and has also emphasized of the need of having robust cyber security framework and research and development in the ICT domain.

Key Findings

- Kable's survey reveals that majority of Austrian enterprises are planning to increase their ICT budget either slightly or significantly in 2016

- Kable's survey data reflects that SaaS was the most preferred cloud computing solution area among Austrian enterprises in 2015, as enterprises allocated more than one-third of their average cloud computing budget to this domain

- Kable's survey suggests that management is the most popular outsourced function among the Austrian enterprises

Synopsis

ICT investment trends in Austria presents the findings from a survey of 45 Austrian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Austrian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, and communications. The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and network services. The survey also highlights the approach to purchasing technology adopted by enterprises in Austria. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Austria.

In particular, it provides an in-depth analysis of the following:

- How ICT budgets are set to change in 2016 in terms of their overall size

- Allocation across the core elements of IT spend, including hardware, software, services, and communications

- Distribution of ICT Euros in areas such as the networks, applications, service desk, and data centers

- Which ICT functions Austrian enterprises are interested in outsourcing

- Austrian enterprises' investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, security products, and network services

- Factors that are influencing Austrian enterprises' investments in each technology category

- How Austrian enterprises' IT budgets are currently allocated across various segments within a technology category

- Austrian enterprises' distribution of their ICT budget across various segments within a technology category

- Vendor satisfaction ratings for various core and advanced technology categories

- Insight into Austrian enterprises' preferred buying approaches

- Business and IT objectives that Austrian enterprises are looking to achieve through their IT investment strategies

- Factors that are influencing Austrian enterprises' decisions to select an ICT provider

Reasons to Buy

- Understand how the Austrian enterprises ICT landscape is set to change in 2016 to prioritize your target market

- Comprehend how ICT Euros are being allocated by Austrian enterprises in specific geographies and size bands to improve your market penetration

- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, and telecommunications)

- Realign your sales initiatives by understanding the current strategic objectives of Austrian enterprises

- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, security products, and network services)

- Prioritize your focus areas by understanding which factors are influencing Austrian enterprises' decisions when selecting an ICT provider

- Understand the changes in customers' priorities and identify the business and IT objectives that Austrian enterprises are looking to achieve through their ICT investment strategies



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1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction

2.1.1 Security Products

2.1.2 Internet of Things (IoT)

2.1.3 Cloud computing

2.1.4 Network services

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Austrian enterprises are earnestly investing in various ICT domains in 2016

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Figure 1: Austrian enterprise ICT survey industry breakdown

Figure 2: Austrian enterprise ICT survey breakdown by size band (number of employees)

Figure 3: Recent and expected ICT budget changes among Austrian enterprises

Figure 4: Austrian enterprises' (external) ICT budget allocation, 2015 and 2016

Figure 5: Austrian enterprises' average hardware budget allocation

Figure 6: Average allocation of software budgets in Austrian enterprise market

Figure 7: Austrian enterprises' average IT services budget allocation

Figure 8: Austrian enterprises' average communications expenditure

Figure 9: Austrian enterprises' average cloud computing budget allocation by technology

Figure 10: Austrian enterprises' average cloud computing budget allocation by implementation type

Figure 11: Austrian enterprises' ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions - Austrian enterprises' current and future outsourcing priorities

Figure 13: Security products - Austrian enterprises' current and future investment priorities

Figure 14: Security products - selected primary provider and vendor satisfaction among Austrian enterprises

Figure 15: IoT - Austrian enterprises' current and future investment priorities

Figure 16: IoT - selected primary provider and vendor satisfaction among Austrian enterprises

Figure 17: Cloud computing - Austrian enterprises' current and future investment priorities

Figure 18: Cloud computing - selected primary provider and vendor satisfaction among Austrian enterprises

Figure 19: Network services - Austrian enterprises' current and future investment priorities

Figure 20: Network services - selected primary provider and vendor satisfaction among Austrian enterprises

Figure 21: Business objectives which influence Austrian enterprises' IT investment strategy

Figure 22: Factors influencing Austrian enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

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Dell

CA Technologies

Kaspersky

McAfee

EMC

A1 Telekom Austria AG

Intel

Alcatel Lucent

Apple

Cisco

Microsoft

Amazon web services

IBM

Adobe

Aruba

HP

Huawei

Vodafone

IT, Budget, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Network, Applications, IT Management, development, maintenance, systems integrator, telco, reseller, outsourcer, infrastructure, help desk, support, client, mainframe, server, security, peripherals, storage, semi-conductor, cloud, license, application lifecycle, information management, software infrastructure, integration, SOA, desktop, hosting, disaster recovery, business continuity, convergence, mobile, voice, data.IT, Procurement, Purchasing, Buying, Local resellers, National resellers, Budget, Hosting, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Network services, Business intelligence, Security, Content management, Mobility, IT systems management, Communications & collaboration, Green IT & virtualization, Cloud Computing, Efficiency, Customer satisfaction, SLA, Business goals, Price, Leading-edge technology, Contract flexibility, Network services, Customer Relationship Management, Enterprise Resource Planning, Financials, Supply Chain Management, HR Management, Product Lifecycle Management, Business Process Management, Interactive marketing automation systems & customer lifecycle management, Business intelligence, Data warehousing, Data marts, Analytics, Real-time Business Intelligence, Social sentiment analysis, Security, Identity & access management, Security & vulnerability management, End-point security & anti-virus, Network security, Content and web filtering, firewalls, Application Security, Backup & archive, Database security, Data Loss Prevention, mobile security, Content management, Document Management, Records Management, Web Content Management, Digital Asset Management, E-mail Archiving, Enterprise Search, Mobility, Mobile device management, mobile applications, Tablet computing, IT systems management, Systems & network management, Storage management, Service management, Database management, Transaction performance management, User experience management, Virtualization, Patch management & configuration, Communications & collaboration, Internet Protocol-Private Branch Exchange, IP-Contact Centre, Unified Communications, VoIP, Presence, Instant messaging, Web conferencing, Video conferencing, Green IT, Data centre, Power management, Cloud Computing, Infrastructure as a Service, Platform as a Service, Software as a Service, Private Cloud, and Hybrid cloud

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