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Li-Fi in Retail: Technologies and Usage Cases-Gaining customer insight while improving the in-store experience

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  • Details
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Details

Li-Fi in Retail: Technologies and Usage Cases-Gaining customer insight while improving the in-store experience

Summary

"Li-Fi in Retail: Technologies and Usage Cases", report discusses how different retailers can benefit from Li-Fi technology, with advice provided for IT vendors. Li-Fi is an optical wireless networking technology that uses visible light pulses from light emitting diodes (LEDs) to transmit binary data. It is efficient in terms of the speed of data transfers and security, while also providing accurate transmission. To determine possible application fields of Li-Fi, this report analyzes multiple best practice approaches from different retailers.

Light Fidelity (Li-Fi) is one of the more recent developments in the indoor positioning systems (IPS) domain. The adoption of Li-Fi technology in the retail industry is empowering retailers to enhance customer experience by bringing digital channels to physical stores, such as enabling location-based interaction on mobile devices, which can drive in-store sales.

Scope

Adoption of Li-Fi technology is empowering retailers to enhance the customer experience by bringing digital channels to physical stores, such as enabling location-based interaction on mobile devices, which can drive sales

Li-Fi enables customers to navigate in a more efficient way, while also taking advantage of location-based product promotions and alerts

Li-Fi is a good fit with retail infrastructure due to the existing availability of LED lights in many stores

Reasons to buy

Get a detailed understanding of the usage and importance of Li-Fi solutions in retail. This report can help you pitch solutions to retailers that include Li-Fi technology and to gain insight into retailers' priorities and challenges.

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Table Of Content

Scope

Table of Contents

1 Key findings 2

2 Case Studies 3

2.1 Carrefour 3

2.2 Aswaaq 4

2.3 Target Corporation 4

3 Major Li-Fi Vendors and Solutions 5

4 Advice for IT Vendors 7

5 Appendix 8

5.1 Further reading 8

5.2 Contact the author 9

5.3 Contact Us 10

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Products and Companies

Products

Li-Fi, lighting, retail, geolocation


Companies

Philips

Acuity Brands

Carrefour

Aswaaq

General Electric

Qualcomm

Geometri

pureLiFi