Mobile Apps in Asia-Pacific

Mobile Apps in Asia-Pacific


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Executive Summary

Mobile Apps in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Asia-Pacific

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Asia-Pacific

Leading company profiles reveal details of key mobile apps market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific mobile apps market with five year forecasts by both value and volume

Reasons To Buy

What was the size of the Asia-Pacific mobile apps market by value in 2016?

What will be the size of the Asia-Pacific mobile apps market in 2021?

What factors are affecting the strength of competition in the Asia-Pacific mobile apps market?

How has the market performed over the last five years?

What are the main segments that make up Asia-Pacific's mobile apps market?

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2015 exchange rates.

The Asia-Pacific Mobile Apps market is expected to generate total revenues of $164.5bn in 2016, representing a compound annual growth rate (CAGR) of 14.2% between 2012 and 2016.

Market consumption volume is forecast to increase with a CAGR of 12.9% between 2012-2016, to reach a total of 4,707.1 million applications in 2016.

The fast adoption of smartphone technology combined with the accessible nature of iOS and Android operating systems in terms of mobile application development has driven forward the number of mobile applications on the market and therefore increased subscription volumes.



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Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Apple Inc.

Baidu, Inc.

Mixi, Inc.

Tencent Holdings Limited

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

Figure 1: Asia-Pacific mobile apps market value: $ million, 2012-16(e)

Figure 2: Asia-Pacific mobile apps market volume: thousand applications, 2012-16(e)

Figure 3: Asia-Pacific mobile apps market category segmentation: % share, by value, 2016(e)

Figure 4: Asia-Pacific mobile apps market geography segmentation: % share, by value, 2016(e)

Figure 5: Asia-Pacific mobile apps market value forecast: $ million, 2016-21

Figure 6: Asia-Pacific mobile apps market volume forecast: thousand applications, 2016-21

Figure 7: Forces driving competition in the mobile apps market in Asia-Pacific, 2016

Figure 8: Drivers of buyer power in the mobile apps market in Asia-Pacific, 2016

Figure 9: Drivers of supplier power in the mobile apps market in Asia-Pacific, 2016

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Asia-Pacific, 2016

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Asia-Pacific, 2016

Figure 12: Drivers of degree of rivalry in the mobile apps market in Asia-Pacific, 2016

Figure 13: Apple Inc.: revenues & profitability

Figure 14: Apple Inc.: assets & liabilities

Figure 15: Baidu, Inc.: revenues & profitability

Figure 16: Baidu, Inc.: assets & liabilities

Figure 17: Mixi, Inc.: revenues & profitability

Figure 18: Mixi, Inc.: assets & liabilities

Figure 19: Tencent Holdings Limited: revenues & profitability

Figure 20: Tencent Holdings Limited: assets & liabilities

Table 1: Asia-Pacific mobile apps market value: $ million, 2012-16(e)

Table 2: Asia-Pacific mobile apps market volume: thousand applications, 2012-16(e)

Table 3: Asia-Pacific mobile apps market category segmentation: $ million, 2016(e)

Table 4: Asia-Pacific mobile apps market geography segmentation: $ million, 2016(e)

Table 5: Asia-Pacific mobile apps market value forecast: $ million, 2016-21

Table 6: Asia-Pacific mobile apps market volume forecast: thousand applications, 2016-21

Table 7: Apple Inc.: key facts

Table 8: Apple Inc.: key financials ($)

Table 9: Apple Inc.: key financial ratios

Table 10: Baidu, Inc.: key facts

Table 11: Baidu, Inc.: key financials ($)

Table 12: Baidu, Inc.: key financials (CNY)

Table 13: Baidu, Inc.: key financial ratios

Table 14: Mixi, Inc.: key facts

Table 15: Mixi, Inc.: key financials ($)

Table 16: Mixi, Inc.: key financials (YEN)

Table 17: Mixi, Inc.: key financial ratios

Table 18: Tencent Holdings Limited: key facts

Table 19: Tencent Holdings Limited: key financials ($)

Table 20: Tencent Holdings Limited: key financials (CNY)

Table 21: Tencent Holdings Limited: key financial ratios

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Apple Inc. Baidu, Inc. Mixi, Inc. Tencent Holdings Limited

Mobile Apps, MarketLine, Asia-Pacific

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