Service Tax Additional
select a format
Recent Viewed Reports
Why Ken Reasearch?
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"
The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"
Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"
We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"
Motorists remain price conscious, particularly in Europe's leading five markets, where vehicle sales and servicing levels have fallen since the recession. More motorists are buying budget/mid-range products, while others are reducing the frequency of vehicle servicing to cut costs. This report looks at what underpins motorists' decision to replace parts.
Across all 12 countries surveyed, the main driver for purchasing a component was the manufacturer's recommendation. Motorists remain acutely price conscious, particularly in Europe's leading five markets.
More motorists are beginning to turn toward budget and mid-range products to cut costs. Only certain types of components command brand loyalty.
Recommendation by manufacturers and mechanics is particularly important to motorists in the European nations.
Reasons To Buy
Understand whether motorists adhere to the vehicle's servicing schedule.
Target appropriate product segments (budget/mid-range/premium) to particular markets.
Understand why motorists choose certain brands of component over others.
Understand the factors which influence why motorists replace components.
See how important brand loyalty is to motorists in the European and emerging markets.
Your key questions answered
What factors influence the replacement of a part?
Why do motorists choose particular brands over others?
Are motorists loyal to particular brands of component?
Which factors trigger the replacement of a part?
Which channels can benefit from the trends identified?
2 Drivers of Component Replacement
2.2 Why motorists choose certain brands of components
2.3 Looking at the data in more detail shows a number of country-specific trends
2.4 Triggers for replacement
2.5 DIY part replacement
3.1 Dealerships to remain dominant in leading five European markets
3.2 Garages well placed to take advantage of consumer trends in Eastern Europe and Sweden
3.3 Vehicles moving out of warranty period a threat to dealerships in emerging markets
5.1 About Verdict Retail
Figure 1: Percentage of motorists who follow the service routine as prescribed by the service booklet
Figure 2: Reasons for replacing a component
Figure 3: Brand loyalty - tyres and alternators
Figure 4: Relationship between component visibility, brand loyalty and price competitiveness
Figure 5: Replacement trigger by country: high value components
Figure 6: Preferred method of part replacement by country
Single User License:
Corporate User License:
Insight Report,Retail,Automotive, Online,Verdict Retail