select a format

Single User License
USD 1295 INR 82932
Site License
USD 2590 INR 165864
Corporate User License
USD 3885 INR 248795

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"


Motorist Attitudes to Component Replacement: Insight and Recommendations

Motorist Attitudes to Component Replacement: Insight and Recommendations


  • Products Id :- VR0045TR
  • |
  • Pages: 19
  • |
  • March 2014
  • |
  • |
  Request for Sample Report

Executive Summary

Motorists remain price conscious, particularly in Europe's leading five markets, where vehicle sales and servicing levels have fallen since the recession. More motorists are buying budget/mid-range products, while others are reducing the frequency of vehicle servicing to cut costs. This report looks at what underpins motorists' decision to replace parts.

Synopsis

Across all 12 countries surveyed, the main driver for purchasing a component was the manufacturer's recommendation. Motorists remain acutely price conscious, particularly in Europe's leading five markets.

More motorists are beginning to turn toward budget and mid-range products to cut costs. Only certain types of components command brand loyalty.

Recommendation by manufacturers and mechanics is particularly important to motorists in the European nations.

Reasons To Buy

Understand whether motorists adhere to the vehicle's servicing schedule.

Target appropriate product segments (budget/mid-range/premium) to particular markets.

Understand why motorists choose certain brands of component over others.

Understand the factors which influence why motorists replace components.

See how important brand loyalty is to motorists in the European and emerging markets.

Your key questions answered

What factors influence the replacement of a part?

Why do motorists choose particular brands over others?

Are motorists loyal to particular brands of component?

Which factors trigger the replacement of a part?

Which channels can benefit from the trends identified?



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

1 Overview

2 Drivers of Component Replacement

2.1 Summary

2.2 Why motorists choose certain brands of components

2.3 Looking at the data in more detail shows a number of country-specific trends

2.4 Triggers for replacement

2.5 DIY part replacement

3 Recommendations

3.1 Dealerships to remain dominant in leading five European markets

3.2 Garages well placed to take advantage of consumer trends in Eastern Europe and Sweden

3.3 Vehicles moving out of warranty period a threat to dealerships in emerging markets

4 Methodology

5 Appendix

5.1 About Verdict Retail

5.2 Disclaimer

Figure 1: Percentage of motorists who follow the service routine as prescribed by the service booklet

Figure 2: Reasons for replacing a component

Figure 3: Brand loyalty - tyres and alternators

Figure 4: Relationship between component visibility, brand loyalty and price competitiveness

Figure 5: Replacement trigger by country: high value components

Figure 6: Preferred method of part replacement by country

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Insight Report,Retail,Automotive, Online,Verdict Retail


Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com