Subscription E-Commerce Market: Current Scenario and Forecast (2019-2025): Emphasis on Application (Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness), End-Users (Women, Men, Kids), Payment Mode (Online, Offline) and Region/Country
October 2019
201
About the Report
About the Report
The major focus areas considered while analyzing and defining the penetration of subscription e-commerce includes application segment (beauty and personal care, food and beverage, clothing and fashion, healthcare and fitness and entertainment), end-user segment (women, men and kids) and payment mode segment (online and offline). In 2018, the beauty and personal care application dominated the global subscription e-commerce market with the maximum share of 29.6% in terms of value. Growing demand for glam, convenience as well as number of players flocking themselves into beauty arena would help the segment to grow at a faster rate of 67.2% during the forecast period (2019-2025). However, with the strengthening ecommerce and surging trend of online shopping, other areas such as clothing and fashion, food and beverage, healthcare and fitness and entertainment are also anticipated to register highest CAGR over the forecast period.
Subscription boxes or subscription based business model refers to a recurring delivery of products as part of a marketing strategy and a method of product distribution. With a target to cater to wide range of customers portfolio with their specific needs and specifications, it is estimated to continue its double-digit growth in years to come. It has been further estimated that that there are 400 to 600 different kinds of subscription boxes in the United States alone and more overseas. They aim to facilitate the consumers with an easy, personalized and cheap way to purchase their products as per their requirements. Moreover, increased exposure to new products in different applications ranging from beauty and apparel to toys, books and pet food has significantly supported huge consumer base to discover optimal products for their preferences and needs. Although being at nascent stage as well as being a niche segment of ecommerce domain, it is anticipated to capture sizeable chunk of ecommerce market.
Subscription e-commerce business has been booming owing to several factors apart from convenience and cost efficiency. It has been observed that more than 12% of the existing online shoppers have signed up for one or more subscription services. Modern lifestyles and changing consumer behavior, as well as accelerating disposable income and the assurance to deliver quality services thereby leading to positive user experience has tremendously flourished the market potential in recent years. Moreover, proliferation of internet services and smartphone penetration coupled with augmenting working population has substantially catalyzed the market performance of subscription business across the globe. Considerable rise in venture capital investments along with surging number of visits has proliferated the industry growth. Furthermore, as the subscription-based business models have become a part of everyday life for consumers, curation-based subscription boxes comprising clothes, beauty products are the most popular kind of subscriptions. Curation boxes purpose to surprise the consumer with individualized experiences in diverse categories such as food, apparel, beauty and others. To add on, surging technological advancements and burgeoning demands for online shopping, software applications and providers have also enabled the consumers to delay, modify, scale up or scale down their subscription orders. However, overbuying issues, privacy and security concerns, unclear value, unclear return policies tend to hinder the market growth.
Moreover, in 2018, women subscribers held a prominent share of 55.8%, followed by men and kids' subscribers. The women subscription e-commerce market at global scale was valued at USD 7.39 billion in 2018 and is projected to witness astonishing CAGR of 66.1% during the forecast period. In addition, men subscribers held around 29.9% market share in the respective market on account of surging demand of products such as razors, shaving creams and other men grooming products over the years. Hence, the segment garnered revenue of USD 3.97 billion in 2018. While online mode of payment captured the lead share of 69.6% during 2018 attributed to surging government initiatives in terms of cashless economy and rapid digitization.
To conclude, subscription e-commerce business has been growing at a very accelerating pace due to growing number of consumers signing up for various subscription services. It has been observed that the market size as well adoption rates are reaching all-time highs. Ranging from beauty products to health care and fitness subscription kits to pet food, the subscription-based services aim to offer end to end solutions to the end users. Global subscription e-commerce market generated revenue of USD 13.23 billion in 2018 and is expected to reach USD 478.21 billion by 2025 experiencing robust CAGR of 68.0% over the forecast period (2019-2025).
Also, for better understanding of subscription e-commerce market, detailed analysis has been conducted for different regions along with their countries including North America (US), Europe (UK, France, Nordics), Asia Pacific (China, India, Japan), and rest of the world. The Rest of world includes regions such as Latin America and Middle East. Based on the estimation, North America dominated the global subscription e-commerce market, accounting for revenue share of 67.99% in 2018. On account of majority of subscription-based companies being in North America and huge awareness among the developed countries such as United States about the subscription-based services has significantly fostered the regional market.
Numerous companies have earmarked their presence in the global subscription e-commerce market and continue to focus on business expansions, product expansions, surging investments and collaborations, for instance, Ipsy, Birchbox, Dollar Shave Club, Stitch Fix, Hello Fresh, Blue Apron to name a few. They continue to offer wide range of subscription boxes that cater to consumer needs and specifications in various domains that further resulted in escalating visits on subscription websites. Furthermore, emergence of various startups in beauty and personal care, healthcare and fitness domain along with growing demand for creative subscription boxes for kids has further influenced the market growth. With an objective to stimulate the signups for subscription boxes across the developing nations and developed nations, these players have adopted various strategies to enhance the penetration of such business model. Some of the major players operating in the global subscription e-commerce market include Dollar Shave Club, Inc., Blue Apron Holding Inc, Personalized Beauty Discovery, Inc. (Ipsy), Hello Fresh, EdgeWell Personal Care (Harry's), PetSmart, Inc., Netflix, Flintobox, Nature Delivered Ltd (Graze) and The Walt Disney Company.
Global subscription e-commerce Market was valued at USD 13.23 billion in 2018 and is expected to grow at a CAGR of 68% during the forecast period 2019-2025, to reach a market size of USD 478.21 billion by 2025. North America dominated the market, with 67.99% share in 2018. However, Asia-Pacific is expected to witness highest CAGR growth of 75.9% during the analyzed period.
Products
Companies
Dollar Shave Club, Inc., Blue Apron Holdings Inc., Hello Fresh, Edgewell Personal Care (Harry's), Personalized Beauty Discovery, Inc (Ipsy), PetSmart Inc, Netflix, Flintobox, Nature Delivered ltd, The Walt Disney Company Ltd.
Table of Contents
Table of Contents
1. MARKET INTRODUCTION
1.1 Market Definition 17
1.2 Objective of the Study 17
1.3 Limitation 17
1.4 Stakeholders 18
1.5 Currency used in the Report 18
1.6 Scope of the Global Subscription E-commerce Market Study 18
2. RESEARCH METHODOLOGY OR ASSUMPTION 19
2.1 Research Methodology for Global Subscription E-commerce Market Study 19
2.1.1 Main objective of the Subscription E-commerce Market Study 20
3. INDUSTRY PERFORMANCE 21
4. EXECUTIVE SUMMARY 22
5. MARKET OVERVIEW 26
5.1 Introduction 26
5.2 Market Dynamics-Market Trend & Drivers 27
5.2.1 Modern Lifestyles 27
5.2.2 Augmenting Young and Working Population 28
5.2.3 Proliferation of Internet Services and Mobile Applications 29
5.2.4 Accelerating Disposable Income 31
5.3 Market Challenges 33
5.3.1 High Churn Rates 33
5.3.2 Unclear Disclosure of Billing Practices 34
5.4 Market Opportunities 34
5.4.1 Lays Huge Room for Growth for Digital Beauty 34
6. LEGAL & REGULATORY FRAMEWORK 35
6.1 General Overview 35
6.1.1 Important Rules and Regulations Imposed on Subscription E-Commerce Business: 35
6.1.1.1 Terms and Conditions may not even be enforceable 35
6.1.1.2 Clear Disclosure of Auto Renewal and Subscription Policies 36
6.1.1.3 Simple Way to Handle Subscription Cancellations 37
6.1.1.4 Pricing Error Procedures 38
6.1.1.5 Delayed, Lost or Damaged Shipments 38
6.1.1.6 Refunds, Exchanges, Returns 38
6.1.1.7 Quantity Limits 38
6.1.1.8 Member Eligibility Restrictions 38
7. SUBSCRIPTION BOX SHIPPING SERVICES 39
7.1 General Overview 39
7.1.1 Shipping Services with United States Postal Service (USPS) 39
7.1.2 Shipping Services with UPS 39
7.1.3 Shipping Services with FedEx 40
7.1.4 Shipping Services with DHL 40
7.1.5 Evaluation of Shipping Carriers 41
8. PRICING MODEL 42
8.1 General Overview 42
8.1.1 Type of Subscription Based models 42
8.1.2 Parameters to Adopt Optimal Pricing Strategy if starting a Subscription Based Services 44
8.1.3 Customer Perception 45
9. USED CASE STUDY OF SUBSCRIPTION E-COMMERCE MARKET 47
9.1 General Overview 47
9.2 Case Study: Pact Coffee 48
9.2.1 Pact Coffee looked to capitalise on UK coffee consumption trends: 48
9.2.2 Customer acquisition was the biggest initial challenge 48
9.2.3 Letterbox delivery is a key component of the Pact Coffee proposition 48
9.2.4 Managing its growing scale has been the most pressing demand more recently 48
9.2.5 High quality customer service is important when it comes to delivery partners 48
9.3 Case Study: Vegan Tuck Box 49
9.3.1 Vegan Tuck Box aims to make it easier to buy vegan snacks 49
9.3.2 Vegan Tuck Box faced operational challenges early on Finance, Infrastructural Issues and Investments 49
9.3.3 Benefitted from its growing scale that led to Infrastructural Development 49
9.3.4 Vegan Tuck Box has looked to differentiate through its product assortment 49
9.3.5 Minimising churn rate is one of the key challenges for Vegan Tuck Box 50
9.3.6 The company has had to respond to customer delivery demands 50
9.3.7 The company has pursued a varied marketing strategy 50
9.3.8 Having access to a good support system has been an advantage of working with Royal Mail 50
10. DEMAND AND SUPPLY SIDE ANALYSIS 51
10.1 General Overview 51
10.1.1 Demand Side Analysis 51
10.1.2 Supply Side Analysis 51
10.1.2.1 Top Partnerships 51
10.1.2.2 Top Mergers& Acquisitions 52
10.1.2.3 Top Funding 52
10.1.2.4 Top Business Expansion 54
10.1.2.5 Top Product Launches 54
10.1.2.6 Top Start ups in Subscription E-commerce Industry 55
11. WORKING MODEL OF SUBSCRIPTION E-COMMERCE INDUSTRY 57
11.1 General Overview 57
11.1.1 Categorization of Subscription models 57
11.1.2 Other featured offerings of Subscription based companies 59
11.1.3 Business Models of Major Subscription Based Company 60
11.1.3.1 Netflix 60
11.1.3.2 Birchbox 61
11.1.3.3 Ipsy 61
12. VALUE CHAIN ANALYSIS 62
12.1 General Overview 62
13. MARKET INSIGHTS BY APPLICATION 64
13.1 General Overview 64
13.2 Beauty and Personal Care 65
13.3 Food and Beverage 67
13.4 Clothing and Fashion 69
13.5 Entertainment 71
13.6 Health and Fitness 73
13.7 Other Applications 74
14. MARKET INSIGHTS BY END USERS 76
14.1 General Overview 76
14.1.1 Women Subscribers 77
14.1.2 Men Subscribers 78
14.1.3 Kids Subscribers 80
15. MARKET INSIGHTS, BY PAYMENT MODE (2018-2025) 82
15.1 General Overview 82
15.1.1 Online Payment Mode 83
15.1.2 Offline Payment Mode 85
16. MARKET INSIGHTS BY REGION 86
16.1 General Overview 86
16.2 North America Subscription E-commerce Market (2018-2025) 87
16.2.1 United States Subscription E-commerce Market (2018-2025) 89
16.2.2 Rest of North America Subscription E-commerce Market (2018-2025) 91
16.3 Europe Subscription E-commerce Market (2018-2025) 93
16.3.1 United Kingdom Subscription E-commerce Market (2018-2025) 97
16.3.2 France Subscription E-commerce Market (2018-2025) 99
16.3.3 Nordics Subscription E-commerce Market (2018-2025) 102
16.3.4 Rest of Europe Subscription E-commerce Market (2018-2025) 108
16.4 Asia Pacific Subscription E-commerce Market (2018-2025) 109
16.4.1 China Subscription E-commerce Market (2018-2025) 112
16.4.2 Japan Subscription E-commerce Market (2018-2025) 115
16.4.3 India Subscription E-commerce Market (2018-2025) 117
16.4.3.1 List of Companies offering Subscription Boxes in India 118
16.4.4 Rest of Asia Pacific Subscription E-commerce Market (2018-2025) 120
16.5 Rest of World Subscription E-commerce Market (2018-2025) 122
17. COMPETITIVE SCENARIO 124
17.1 Porter's Five forces analysis 124
17.1.1 Bargaining power of Supplier 124
17.1.2 Bargaining power of Buyer 125
17.1.3 Industry Rivalry 125
17.1.4 Availability of Substitute 126
17.1.5 Threat of new Entrants 126
17.2 Competitive Landscape 127
18. TOP COMPANY PROFILES 130
18.1 Dollar Shave Club, Inc. 130
18.1.1 Key Facts 130
18.1.2 Business Description 130
18.1.3 Key Product/Services Offerings 131
18.1.4 Dollar Shave Club Growth Strategy 132
18.1.4.1 Dollar Shave Club Objective- Target the Women Audience 132
18.1.4.2 Perceptual Map of Dollar Shave Club- Delivery Standards of Dollar Shave Club Goods and Services 133
18.1.5 Business Model of Dollar Shave Club 133
18.1.6 SWOT Analysis 134
18.1.7 Key Financials 135
18.1.8 Recent Developments 136
18.1.8.1 Product Launches 136
18.1.8.2 Merger and Acquisitions 136
18.2 Blue Apron Holdings Inc. 137
18.2.1 Key Facts 137
18.2.2 Business Description 137
18.2.3 Key Product/Services Offerings 138
18.2.4 Integrated Supply Chain Ecosystem of Blue Apron 139
18.2.5 Blue Apron Growth Strategy 139
18.2.6 Strategic Partners of Blue Apron 140
18.2.7 Reaching and Engaging Customers Across Broad Range of Demographics, Blue Apron 140
18.2.8 SWOT Analysis 141
18.2.9 Key Financials 142
18.2.9.1 Revenue Split 143
18.2.10 Key Quarterly Customer Metrics 144
18.2.11 Recent Developments 145
18.2.11.1 Product Launches 145
18.2.11.2 Partnerships (Strategic Alliance) 145
18.2.11.3 Business Expansion 145
18.3 Hello Fresh 146
18.3.1 Key Facts 146
18.3.2 Business Description 146
18.3.3 Key Suppliers and Working Model of Hello Fresh 147
18.3.4 Key Product/Services Offerings 147
18.3.5 Hello Fresh Growth Strategy 149
18.3.6 Key Financials 150
18.3.6.1 Revenue Split 151
18.3.7 Projects Undertaken by Hello Fresh 152
18.3.7.1 Hello Fresh UK 152
18.3.7.2 Hello Fresh Australia 153
18.3.8 Recent Developments 153
18.3.8.1 Product Launch 153
18.3.8.2 Business Expansion 153
18.3.8.3 Merger & Acquisitions 153
18.4 Edgewell Personal Care (Harry's) 154
18.4.1 Key Facts 154
18.4.2 Business Description 154
18.4.3 Key Product/Services Offerings 155
18.4.4 Harry's SWOT Analysis 156
18.4.5 Key Financials 156
18.4.6 Recent Developments 159
18.4.6.1 Product Launches 159
18.4.6.2 Partnerships (Strategic Alliance) 160
18.4.6.3 Business Expansions & Investments 160
18.4.6.4 Merger & Acquisitions 160
18.5 Personalized Beauty Discovery Inc. (Ipsy) 161
18.5.1 Key Facts 161
18.5.2 Business Description 161
18.5.3 Key Product/Services Offerings 162
18.5.4 Beauty Brands offered by Ipsy 162
18.5.5 Ipsy Growth Strategy 163
18.5.6 Key Financials 163
18.5.7 Recent Developments 164
18.5.7.1 Product Launches 164
18.5.7.2 Business Expansion 164
18.6 PetSmart Inc 165
18.6.1 Key Facts 165
18.6.2 Business Description 165
18.6.3 Key Product/Services Offerings 166
18.6.4 PetSmart Inc, Growth Strategy 166
18.6.5 Delivery Model by PetSmart Inc 167
18.6.6 SWOT Analysis 167
18.6.7 Key Financials 168
18.6.7.1 Revenue Split 169
18.6.8 Recent Developments 170
18.6.8.1 Business Expansion 170
18.6.8.2 Merger & Acquisitions 170
18.7 Netflix 171
18.7.1 Key Facts 171
18.7.2 Business Description 171
18.7.3 Key Product/Services Offerings 172
18.7.4 Netflix, Growth Strategy 172
18.7.5 SWOT Analysis 173
18.7.6 Key Financials 174
18.7.7 Recent Developments 177
18.7.7.1 Product Launches 177
18.7.7.2 Partnership (Strategic Alliances) 178
18.7.7.3 Business Expansion 178
18.7.7.4 Merger & Acquisitions 178
18.8 Flintobox 179
18.8.1 Key Facts 179
18.8.2 Business Description 179
18.8.2.1 Flintobox R& D Center Houses 180
18.8.3 Key Product/Services Offerings 181
18.8.3.1 Key Services for 2-3 Years Toddlers 181
18.8.3.2 Key Services for 3-4 Years Children 181
18.8.3.3 Key Services for 4-6 Years Children 181
18.8.3.4 Key Services for 6-8 Years Children 181
18.8.3.5 Key Services for 8-12 Years Children 182
18.8.4 Flintobox Growth Strategy 182
18.8.4.1 Strengths of Flintobox 183
18.8.5 Recent Developments 184
18.8.5.1 Product Launches 184
18.8.5.2 Business Expansions & Investments 184
18.9 Nature Delivered Ltd (Graze) 185
18.9.1 Key Facts 185
18.9.2 Business Description 185
18.9.3 Key Product/Services Offerings 186
18.9.4 Business Model of Graze 187
18.9.5 Retailers of Graze 188
18.9.6 Graze Growth Strategy 188
18.9.7 Key Financials 189
18.9.7.1 Nature Delivered Ltd Financials, US$ Million 189
18.9.8 Recent Developments 190
18.9.8.1 Product Launches 190
18.9.8.2 Partnership (Strategic Alliance) 190
18.9.8.3 Business Expansion 190
18.9.8.4 Mergers & Acquisitions 191
18.10 The Walt Disney Company Ltd. 192
18.10.1 Key Facts 192
18.10.2 Business Description 192
18.10.3 Key Product/Services Offerings 192
18.10.4 The Walt Disney Company Ltd Growth Strategy 193
18.10.5 Key Financials 194
18.10.6 Recent Developments 196
18.10.6.1 Product Launch 196
18.10.6.2 Merger & Acquisitions 197
List of Figure
FIG. 1 Scope of the Global Subscription E-commerce Market Study 18
FIG. 2 Research Methodology for Subscription E-commerce Market Study 19
FIG. 3 Key Facts on Smartphone Market, 2018 23
FIG. 4 Global Subscription E-commerce Market by Value, 2019-2025 (USD Billion) 25
FIG. 5 Guide to Start Subscription E-commerce Business 26
FIG. 6 Global Subscription E-commerce Market, By Number of Visits and Y-o-Y Growth, 2016-2025 (USD Million, %) 27
FIG. 7 Percentage of Population Living in Urban Areas across the Regions, 2018 (%) 28
FIG. 8 Distribution of Working Age Population (Aged 15-64) around the Globe, 2018 (Million) 29
FIG. 9 Internet and Mobile Penetration, Global & Region (Billion, %, 2018) 30
FIG. 10 Broadband Adoption based on Income Levels in Media and Entertainment Subscription based Services, (%) 31
FIG. 11 Monthly Disposable Income of Different Countries, 2018 32
FIG. 12 Clueless Monthly Spending on Subscription E-Commerce Services, USD 32
FIG. 13 Click and Accept Method Adopted by Subscription E-commerce Websites 36
FIG. 14 Pricing Model of Subscription E-commerce Players, BirchBox and Rent the Runway 42
FIG. 15 Type of Subscription Based Models (%) 43
FIG. 16 Pricing Model of Subscription E-commerce Players, Flintobox and Netflix 44
FIG. 17 Pricing Model of Subscription E-commerce Players, Shaker and Spoon and Bulubox 45
FIG. 18 Global Investments in Subscription E-commerce Market and YoY Growth, 2010- 2017 (USD Million, %) 52
FIG. 19 Funding Trends of Subscription E-commerce Companies, 2018, (%) 54
FIG. 20 Working Model of Subscription Based E-Commerce Industry 58
FIG. 21 Sign Up Procedure in Subscription E-Commerce Industry 60
FIG. 22 Netflix Business Model 61
FIG. 23 Intermediaries Involved in Subscription E-Commerce Market 62
FIG. 24 Supply Chain Analysis of Subscription E-Commerce Market 62
FIG. 25 Global Subscription E-commerce Market by Application, 2018 & 2025 (%) 64
FIG. 26 Global Beauty and Personal Care Subscription E-commerce Market, By Number of Visits, 2018- 2025 (Millions, %) 66
FIG. 27 Top Beauty Subscription E-commerce Companies, By Number of % Increase in Number of Visits, 2018 (%) 66
FIG. 28 Top Food and Beverage Subscription E-commerce Companies, By % Increase in Number of Visits, 2018 (%) 67
FIG. 29 Global Food and Beverage Subscription E-commerce Market, By Number of Visits, 2018- 2025 (Millions) 68
FIG. 30 Global Clothing and Fashion Subscription E-commerce Market, By Number of Visits 2018-25, Million 70
FIG. 31 Global Entertainment Subscription E-commerce Market, by Number of Visits, 2018-25 (Million) 71
FIG. 32 Number of Subscribers in Key Entertainment Subscription E-commerce Players, 2018 (Million) 72
FIG. 33 Global Health and Fitness Subscription E-commerce Market, by Number of Visits, 2018-25 (Million) 73
FIG. 34 Global Other Application Subscription E-commerce Market, by Number of Visits, 2018-25 (Million) 74
FIG. 35 Global Subscription E-commerce Market by End Users, 2018 & 2025 (%) 76
FIG. 36 Top Subscription E-commerce Companies, By Number of Women Subscribers,2018 (%, Thousands) 77
FIG. 37 Top Subscription E-commerce Companies, By Number of Men Subscribers, 2018 (%, Thousands) 79
FIG. 38 Top Kids Subscription E-commerce Companies, By Number of % Increase in Number of Visits, 2018 (%) 81
FIG. 39 Global Subscription E-commerce Market by Payment Mode, 2018 & 2025 (%) 82
FIG. 40 Online Shoppers Across the Globe, 2019, Million 84
FIG. 41 Global Subscription E-commerce Market by Region, 2018 & 2025 (%) 86
FIG. 42 Number of Visits on Subscription E-commerce Websites in North America, 2018-2025, (Million) 87
FIG. 43 Online Visits in United States Subscription E-commerce Industry, 2016-2020, (Million) 90
FIG. 44 Subscription E-commerce Market in Canada, By Application, 2018, (%) 92
FIG. 45 Number of Visits on Subscription E-commerce Websites in Europe, 2018-2025, (Million) 94
FIG. 46 Number of Subscribers to SVOD in Europe, 2011-2016, (Million) 94
FIG. 47 Market Share of Online Video Subscription Service Players in Europe, 2018, (%) 95
FIG. 48 Overview of Subscription based Services in United Kingdom, 2017 97
FIG. 49 Number Online Subscription Transactions, 2015-2020, (Billion) 100
FIG. 50 Market Share of Online Ecommerce Players in France, 2018, (%) 101
FIG. 51 Overview of Online Ecommerce in Nordics, 2017 103
FIG. 52 Percentage of 35-44 Year olds in the Nordics, with Subscribed Grocery Services, (%) 103
FIG. 53 Number of Visits on Subscription E-commerce Websites in Asia Pacific, 2018-2025, (Million) 110
FIG. 54 Number of Paid Memberships in China, 2018-2025, (Million) 113
FIG. 55 Porter's Five forces analysis of the Global Subscription E-commerce Market 124
FIG. 56 Number of Visits on Prominent Subscription E-commerce Companies, 2017-2018, (Million) 127
FIG. 57 Market Share Analysis by Company, 2018 (%) 128
FIG. 58 Number of Subscribers of Dollar Shave Club, 2012-2018, (Million) 131
FIG. 59 Product Portfolio of Dollar Shave Club 131
FIG. 60 Dollar Shave Club Growth Strategy 132
FIG. 61 Dollar Shave Club Objective 132
FIG. 62 Perceptual Map of Dollar Shave Club 133
FIG. 63 Customer Retention of Dollar Shave Club, 2017, (%) 134
FIG. 64 Dollar Shave Club, SWOT Analysis 134
FIG. 65 Revenue Model & Year on Year Growth of Dollar Shave Club, 2012-2016, (USD , Million, %) 135
FIG. 66 Dollar Shave Club Customer Transaction as a Share of Total Transactions in United States, (Thousand, %) 136
FIG. 67 Supply Demand Ecosystem of Blue Apron 139
FIG. 68 Strategic Actions Undertaken by Blue Apron to Accelerate the Path of Profitability 139
FIG. 69 Strategic Brand Partners of Blue Apron 140
FIG. 70 Blue Apron, Revenue Split, 2018 (%) 140
FIG. 71 Blue Apron, SWOT Analysis 141
FIG. 72 Key Financials of Blue Apron Holdings Inc 142
FIG. 73 Revenue Model & Year on Year Growth of Blue Apron Holdings Ltd, 2015-2019, (USD , Million, %) 143
FIG. 74 Blue Apron, Revenue Split, 2018 (%) 143
FIG. 75 Number of Orders and Average Order Value of Blue Apron, 2017-2019, (Thousand, USD ) 144
FIG. 76 Number of Customers and Average Order per Customer of Blue Apron, 2017-2019, (Thousand, Units) 144
FIG. 77 Key Suppliers and Working Model of Hello Fresh 147
FIG. 78 Key Product/Services Offerings of Hello Fresh 147
FIG. 79 Key Product/Services Offerings of Hello Fresh-Wine Collection 148
FIG. 80 How it Works- Wine Collection Delivery Standards 149
FIG. 81 Growth Strategy Adopted by Hello Fresh 149
FIG. 82 Key Financials of Hello Fresh 150
FIG. 83 Revenue Model & Year on Year Growth of Hello Fresh, 2015-2019, (USD , Million, %) 151
FIG. 84 Hello Fresh, Revenue Split, 2018 (%) 151
FIG. 85 Number of Customers and Average Order per Customer, Meals Delivered, Hello Fresh, 2016-2017, (Millions) 152
FIG. 86 Growth Strategy Adopted by Harry's 155
FIG. 87 Harry's, SWOT Analysis 156
FIG. 88 Harrys' Share of Sales in United States,2013-2017 (%) 156
FIG. 89 Monthly Indexed Revenue Growth, 2014-2016, (%) 157
FIG. 90 Harrys' Share of Sales Online Blades & Razor Sales, 2016 (%) 158
FIG. 91 Consumer Spending by Harry' Subscriber Base, 2016 (%) 158
FIG. 92 Consumer Base of Harry's Online Blades and Razors, 2014- 2016 (%) 159
FIG. 93 Beauty Brands offered by Ipsy 162
FIG. 94 Strategic Actions Undertaken by Ipsy 163
FIG. 95 Number of Visits and Subscribers Overview of Ipsy, 2017-2018 163
FIG. 96 Strategic Actions Undertaken by PetSmart Inc 166
FIG. 97 Delivery Model by PetSmart Inc 167
FIG. 98 PetSmart Inc, SWOT Analysis 167
FIG. 99 Key Financials of PetSmart Inc 168
FIG. 100 PetSmart Inc, Revenue Split, Revenues and Year on Year Growth 2011- 2015 (%, USD Million) 169
FIG. 101 PetSmart Inc Stores, 2011-2013 (Thousands) 169
FIG. 102 Services Offered by Netflix 172
FIG. 103 Strategic Actions undertaken by Netflix 172
FIG. 104 Netflix, SWOT Analysis 173
FIG. 105 Key Financials of Netflix 174
FIG. 106 Netflix, Revenue Split, By Segment 2018 (%,) 175
FIG. 107 Netflix Revenue Sales and Year on Year Growth ,2014-2018 (USD Billion, %) 175
FIG. 108 Membership Data by Netflix, 2014-2018, Thousand 176
FIG. 109 Netflix as Prominent Platform of Choice for TV Content, 2018 176
FIG. 110 Number of Households Subscribing for Netflix Services Globally, Million 177
FIG. 111 Overview of Flintobox 180
FIG. 112 Product Segmentation of Flintobox 181
FIG. 113 Strategic Actions undertaken by Flintobox 182
FIG. 114 Core Philosophies of Flintobox 182
FIG. 115 Strengths of Flintobox 183
FIG. 116 Key Financials of Flintobox and Number of Boxes Shipped, USD Million (2015-2017), (Thousand) 2017-2019 183
FIG. 117 Products Offered by Graze 186
FIG. 118 Products Offered by Graze 186
FIG. 119 Graze Subscription Boxes to Choose from 187
FIG. 120 Business Model of Graze 187
FIG. 121 Graze- Retailers List 188
FIG. 122 Growth Strategy Adopted by Graze 188
FIG. 123 Revenue Sales of Nature Delivered and Year on Year Growth, 2013-2018, (USD Million, %) 189
FIG. 124 Growth Strategy Adopted by The Walt Disney Company Ltd 193
FIG. 125 The Walt Disney Company Ltd, SWOT Analysis 193
FIG. 126 Key Financials of The Walt Disney Company 194
FIG. 127 The Walt Disney Company, Revenue Split, By Region & Segment 2018 (%) 195
FIG. 128 Revenue Sales of The Walt Disney Company Ltd and Year on Year Growth, 2014-2018, (USD Million, %) 195
FIG. 129 Number of Subscribers of The Walt Disney Company, 2018, Million 196
List of Table
TABLE 1 Global Smartphone User, by Region 2016-2021 (in million) 23
TABLE 2 Reasons for Cancellation of Subscription Services in United States, By Service Type, 2017, (%) 33
TABLE 3 USPS Cubic Rates as of June 2018, USD 39
TABLE 4 Shipping Carrier Comparison, by Services 41
TABLE 5 Investment Rounds of Subscription Box Companies 53
TABLE 6 Revenues Streams in Subscription E-Commerce Market 57
TABLE 7 Building Blocks of Subscription Based Services 59
TABLE 8 Global Subscription E-commerce Market, By Application 2018-25 (USD Billion) 65
TABLE 9 Global Beauty and Personal Care Subscription E-commerce Market, By Region 2018-25 (USD Billion) 67
TABLE 10 Subscription Box Services by Love with Food, By Prices, USD 68
TABLE 11 Global Food and Beverage Subscription E-commerce Market, By Region 2018-25 (USD Billion) 69
TABLE 12 Global Clothing and Fashion Subscription E-commerce Market, By Region 2018-25 (USD Billion) 70
TABLE 13 Global Entertainment Subscription E-commerce Market, By Region 2018-25 (USD Billion) 72
TABLE 14 Global Health and Fitness Ecommerce Market, By Region 2018-25 (USD Billion) 74
TABLE 15 Global Other Application Ecommerce Market, By Region, 2018-25 (USD Billion) 75
TABLE 16 Global Subscription E-commerce Market, By End Users 2018-25 (USD Billion) 76
TABLE 17 Women Subscribers Subscription E-commerce Market, By Region, 2018-25 (USD Billion) 78
TABLE 18 Men Subscribers Subscription E-commerce Market, By Region, 2018-25 (USD Billion) 79
TABLE 19 Kids Subscribers Subscription E-commerce Market, By Region, 2018-25 (USD Billion) 80
TABLE 20 Global Subscription E-commerce Market, By Payment Mode 2018-25 (USD Billion) 83
TABLE 21 Online Subscription E-commerce Market, By Region, 2018-25 (USD Billion) 84
TABLE 22 Offline Subscription E-commerce Market, By Region 2018-25 (USD Billion) 85
TABLE 23 Global Subscription E-commerce Market, By Region, 2018-25 (USD Billion) 87
TABLE 24 North America Subscription E-commerce Market, By Application 2018-25 (USD Billion) 88
TABLE 25 North America Subscription E-commerce Market, By End Users 2018-25 (USD Billion) 88
TABLE 26 North America Subscription E-commerce Market, By Payment Mode 2018-25 (USD Billion) 89
TABLE 27 North America Subscription E-commerce Market, By Country, 2018-25 (USD Billion) 89
TABLE 28 United States Subscription E-commerce Market, Buying Trends 90
TABLE 29 United States Subscription E-commerce Market, By Application 2018-25 (USD Billion) 90
TABLE 30 United States Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 91
TABLE 31 United States Subscription E-commerce Market, By Payment Mode 2018-25 (USD Billion) 91
TABLE 32 Rest of North America Subscription E-commerce Market, By Application 2018-25 (USD Billion) 92
TABLE 33 Rest of North America Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 93
TABLE 34 Rest of North America Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 93
TABLE 35 Europe Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 95
TABLE 36 Europe Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 96
TABLE 37 Europe Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 96
TABLE 38 Europe Subscription E-commerce Market, By Country 2018-25 (USD Billion) 96
TABLE 39 United Kingdom Subscription E-commerce Market, By Application 2018-25 (USD Billion) 98
TABLE 40 United Kingdom Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 99
TABLE 41 United Kingdom Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 99
TABLE 42 France Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 101
TABLE 43 France Subscription E-commerce Market, By End Users 2018-25 (USD Billion) 101
TABLE 44 France Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 102
TABLE 45 Denmark Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 104
TABLE 46 Denmark Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 104
TABLE 47 Denmark Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 104
TABLE 48 Sweden Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 105
TABLE 49 Sweden Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 105
TABLE 50 Sweden Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 105
TABLE 51 Norway Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 106
TABLE 52 Norway Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 106
TABLE 53 Norway Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 106
TABLE 54 Finland Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 107
TABLE 55 Finland Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 107
TABLE 56 Finland Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 107
TABLE 57 Rest of Europe Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 108
TABLE 58 Rest of Europe Subscription E-commerce Market, By End Users 2018-25 (USD Billion) 109
TABLE 59 Rest of Europe Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 109
TABLE 60 Asia Pacific Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 111
TABLE 61 Asia Pacific Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 111
TABLE 62 Asia Pacific Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 112
TABLE 63 Asia Pacific Subscription E-commerce Market, By Country, 2018-25 (USD Billion) 112
TABLE 64 China Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 114
TABLE 65 China Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 115
TABLE 66 China Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 115
TABLE 67 Japan Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 116
TABLE 68 Japan Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 117
TABLE 69 Japan Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 117
TABLE 70 Overview of Digital Payments in India 118
TABLE 71 India Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 119
TABLE 72 India Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 119
TABLE 73 India Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 120
TABLE 74 Rest of Asia Pacific Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 121
TABLE 75 Rest of Asia Pacific Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 121
TABLE 76 Rest of Asia Pacific Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 121
TABLE 77 Rest of World Subscription E-commerce Market, By Application, 2018-25 (USD Billion) 122
TABLE 78 Rest of World Subscription E-commerce Market, By End Users, 2018-25 (USD Billion) 123
TABLE 79 Rest of World Subscription E-commerce Market, By Payment Mode, 2018-25 (USD Billion) 123
TABLE 80 Dollar Shave Club, Inc. Key Facts 130
TABLE 81 Blue Apron Key Facts 137
TABLE 82 Product segmentation of Blue Apron 138
TABLE 83 Hello Fresh Key Facts 146
TABLE 84 Product segmentation of Hello Fresh 148
TABLE 85 Harry's Key Facts 154
TABLE 86 Product segmentation of Harry's 155
TABLE 87 Harry's Growth Strategy 155
TABLE 88 Ipsy Key Facts 161
TABLE 89 Product segmentation of Ipsy 162
TABLE 90 PetSmart Inc, Inc Key Facts 165
TABLE 91 Product segmentation of PetSmart, Inc 166
TABLE 92 Netflix Key Facts 171
TABLE 93 Flintobox Key Facts 179
TABLE 94 Graze Key Facts 185
TABLE 95 The Walt Disney Company Ltd Key Facts 192
TABLE 96 Product segmentation of The Walt Disney Company Ltd 192
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