Taiwan E-Commerce Market Outlook to 2023

Figure 1‑1: Taiwan E-Commerce Market Flowchart on the Basis of GTV/GMV in TWD Billion, 2018

Figure 1‑2: Taiwan E-Commerce Market Flowchart on the Basis of GTV/GMV in TWD Billion, 2023E

Figure 4‑1: Taiwan Offline Retail Market Size on the Basis of Sales in TWD Billion, 2014–2018

Figure 4‑2: Taiwan Retail Market Penetration on the Basis of Offline and Online in terms of Percentage (%), 2014–2018

Figure 4‑3: Taiwan Online Retail Industry Life Cycle

Figure 4‑4: Marketplace Model for Online Retail Market in Taiwan

Figure 4‑5: Inventory Led Model for Online Retail Market in Taiwan

Figure 4‑6: Omni Channel Model for Online Retail Market in Taiwan

Figure 4‑7: Taiwan Online Retail Market Size on the Basis of GMV (Gross Merchandise Value) in TWD Billion and Growth Rate in Percentage (%), 2012-2018

Figure 4‑8: Taiwan Online Retail Market on the Basis of Orders by Region in Percentage (%), 2018

Figure 4‑9: Taiwan Online Retail Market on the Basis of Order Split by Mode of Payments in Percentage (%), 2018

Figure 4‑10: Taiwan Online Retail Market Segmentation by Gender (Female and Male) on the Basis of GMV in Percentage (%), 2018

Figure 4‑11: Taiwan Online Retail Market Segmentation by Device (Mobile and Desktop) on the Basis of GMV in Percentage (%), 2018

Figure 4‑12: Momoshop B2B2C Business on the Basis of GMV in TWD Million, 2014-2017

Figure 4‑13: Momoshop M- Commerce Business in B2C Segment on the Basis of GMV in TWD Million, 2014-Q1 of 2018

Figure 4‑14: PChome Online's Revenue by 3C and Non 3C Products in Percentage (%), 2012-2018

Figure 4‑15: PChome Online Sales Breakdown by B2C, B2B2C and C2C Business in Percentage (%), 2015

Figure 4‑16: PChome Online Operating Profit Breakdown for B2B, C2C and B2B2C Businesses in Percentages (%), 2016

Figure 4‑17: Distribution of Shopee's Orders on the Basis of Mobile Platform and Desktop for the year 2018

Figure 4‑18: Taiwan Internet Users on the Basis of Number in Million, 2013-2018

Figure 4‑19: Future Outlook and Projections of Taiwan Online Retail Market Size on the Basis of Gross Merchandise Value (GMV) in TWD Billion and Growth Rate in Percentage (%), 2018-2023E

Figure 5‑1: Taiwan Other Transport Sales on the Basis of Value in TWD Billion and Growth Rate in Percentage (%), 2014-2018

Figure 5‑2: Taiwan Online Travel Industry Life Cycle

Figure 5‑3: Business Models Followed in the Taiwan Online Travel Market

Figure 5‑4: Direct Sales Business Model Followed in the Taiwan Travel Market

Figure 5‑5: Business Model Followed by Online Travel Agency in Taiwan Online Travel Market

Figure 5‑6: Taiwan Online Travel Market Size on the Basis of GTV (Gross Transaction Value) in TWD Billion and Growth Rate in Percentage (%), 2013-2018

Figure 5‑7: Taiwan Online Travel Market Segmentation by Categories (Intermediary Online Sales and Direct Online Sales) on the Basis of GTV in Percentage, 2013-2018

Figure 5‑8: Taiwan Intermediary Online Sales Sub-Segmentation (By Online Travel Agencies Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents) on the Basis of GTV in Percentage, 2013-2018

Figure 5‑9: Taiwan Intermediary Online Sales Sub-Segmentation (By Intermediaries Corporate Business Online Sales and By Intermediaries Leisure Online Sales) on the Basis of GTV in Percentage (%), 2013-2018

Figure 5‑10: Taiwan Online Travel Market Segmentation by Devices (Desktop Travel Sales and Mobile Travel Sales) on the Basis of GTV in Percentage (%), 2013-2018

Figure 5‑11: Taiwan Inbound and Outbound Visitors Statistics, 2013-2018

Figure 5‑12: Future Outlook and Projections of Taiwan Online Travel Market Size on the Basis of Gross Transaction Value (GTV) in TWD Billion and Growth Rate in Percentage (%), 2018-2023E

Figure 5‑13: Future Outlook and Projections of Taiwan Online Travel Market Segmentation by Category (Intermediaries Online Sales and Direct Online Sales) on the Basis of GTV in Percentage (%), 2018-2023E

Figure 5‑14: Future Outlook and Projections of Taiwan Intermediary Online Sales Sub-Segmentation (By Online Travel Agencies Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents) on the Basis of GTV in Percentage (%), 2018-2023E

Figure 5‑15: Future Outlook and Projections of Taiwan Intermediary Online Sales Sub-Segmentation (By Intermediaries Corporate Business Online Sales and By Intermediaries Leisure Online Sales) on the Basis of GTV in Percentage (%), 2018-2023E

Figure 5‑16: Future Outlook and Projections of Taiwan Online Travel Market Segmentation by Devices (Desktop Travel Sales and Mobile Travel Sales) on the Basis of GTV in Percentage, 2018-2023E

Figure 5‑17: Personalization offered in various Online Travel Modes

Figure 5‑18: Recommended Business Model for Online Travel Companies in Taiwan

Figure 6‑1: Business Model of Online Payment Gateways in Taiwan

Table 2‑1: Consolidated Research Approach for Taiwan E-Commerce Market

Table 2‑2: Sample Size Inclusion Table Including Major Players in Online Retail Market, Major Players in Online Travel Market, Major Players in Online Payment Gateways Market and Industry Experts

Table 2‑3: Sample Size Inclusion Table Including Respondent Category and Percentage of Sample Size

Table 2‑4: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome

Table 2‑5: Correlation Matrix for Taiwan Online Retail Market, 2012 - 2023E

Table 2‑6: Regression Coefficient Output for Taiwan Online Retail Market, 2012 – 2023E

Table 2‑7: Correlation Matrix for Taiwan Online Travel Market, 2013-2023E

Table 2‑8: Regression Coefficients Output for Taiwan Online Travel Market, 2013-2023E

Table 3‑1: Cross Comparison of Top 5 E-Commerce Countries (USA, China, UK, Japan and Taiwan) including Internet Penetration, Social Media Penetration, Smart Phone Penetration, Total Population, Daily Time Spent on Internet, Urbanization, GDP Per Capita (USD) and Popular E-Commerce Categories, 2018

Table 4‑1: Taiwan Online Retail Market Overview and Genesis Including Introduction, CAGR, Nature of Competition, Leading Companies and Growth Drivers

Table 4‑2: Taiwan Online Retail Market Major Brands including Year of Establishment and Monthly Traffic as of 20^th March 2020

Table 4‑3: Current Business Model of Online Retail Companies in Taiwan

Table 4‑4: Marketplace Model by Definition & Commission Rate, Classification and Pros & Cons followed in Taiwan Online Retail Market

Table 4‑5: Inventory Led Model by Definition and Pros & Cons followed in Taiwan Online Retail Market

Table 4‑6: Cross Comparison of Business Models in Taiwan Online Retail Market on the Basis of Advantages and Disadvantages

Table 4‑7: Taiwan Online Retail Market Size including Market Stage, Growth Drivers, Major New Entrants and Cancellation Rate, 2012-2018

Table 4‑8: Cross Comparison of Mode of Payment (Debit + Credit Card and Net Banking + M-Wallets) Including Number of Card Holders, Number of Transactions and Types of Product in Taiwan Online Retail Market, 2018

Table 4‑9: Taiwan Online Retail Market Segmentation by Major Product Categories (Apparel and Footwear, Consumer Electronics, Media Products, Beauty and Personal Care and Consumer Appliances) on the Basis of GMV in TWD Million and Description, 2018

Table 4‑10: Taiwan Online Retail Market Segmentation by Major Product Categories on the Basis of GMV in Percentage (%), 2012-2018

Table 4‑11: Taiwan Online Retail Market Segmentation by Major Product Categories on the Basis of GMV in TWD Million, 2012-2018

Table 4‑12: Cross Comparison of Major Product Categories (Apparel & Footwear, Beauty & Personal Care, Consumer Electronics, Consumer Health, Food & Drink, Home Care and Traditional Toys & Games) Including Target Audience and Major Companies

Table 4‑13: Taiwan Online Retail Market Segmentation by Device (Mobile and Desktop) on the Basis of GMV in TWD Million, 2018

Table 4‑14: Taiwan Number of Orders Spilt by Mobile and Desktop in Percentage (%), 2018

Table 4‑15: Taiwan Online Retail Market Competition Scenario Including Competition Stage, Major Players and Competition Parameters

Table 4‑16: Strengths and Weaknesses of Major Players (Momoshop, PChome Online, Shopee, President Chain Store Corp and Apple) Operating in Taiwan Online Retail Market, 2018

Table 4‑17: Cross Comparison of Major Brands (Momoshop, PChome Online, Shopee, and President Chain Store Corp.) including Year of Incorporation, Best Selling Categories, Mobile: Desktop Number of Orders, Unique Visitors, Traffic in Million (Monthly) as of 31st March 2019, Operating Model, Business Model, Refund / Return Policy and Group’s Global Operations Revenue, 2018 (in TWD Billion)

Table 4‑18: Market Share of Major Players (PChome Online, Fubon Group, Yahoo, Sea Ltd and others) Operating in Taiwan Online Retail Market on the Basis of GMV in Percentages (%), 2013-2018

Table 4‑19: Market Share of Major Players (PChome Online, Fubon Group, Yahoo, Sea Ltd and others) Operating in Taiwan Online Retail Market on the Basis of GMV in TWD Million, 2013-2018

Table 4‑20: Market Share of Major Brands (Momo Shop, Yahoo!, PC Home 24H, Shopee Mall and Ibon Mart) Operating in Taiwan Online Retail Market on the Basis of GMV in Percentages (%), 2014 – 2018

Table 4‑21: Market Share of Major Brands (Momo Shop, Yahoo!, PC Home 24H, Shopee Mall and Ibon Mart) Operating in Taiwan Online Retail Market on the Basis of GMV in TWD Million, 2014 – 2018

Table 4‑22: Company Profile of Momoshop (Fubon Group) Including Company Overview, USP, Recent Developments, Market Share, Number of Warehouses, Refund and Return Policy and Charges, Number of Mobile App Downloads, Mobile: Desktop Number of Orders, Key Management, Procurement, Best Selling Categories, Traffic Overview and Revenue from Group’s Global Operations, 2018

Table 4‑23: Company Profile of PChome Online Including Company Overview, USP, Business Strategy, Recent Developments, Market Share, GMV, Number of Warehouses, Number of Sellers, Refund and Cancellation Policy and Charges, Location of the Warehouses, Number of Mobile App Downloads, Mobile: Desktop Number of Orders, Key Management, Best Selling Categories and Revenue from Group’s Global Operations, 2018

Table 4‑24: Cross Comparison of the Three Online Platforms Operating under PChome Online Inc.

Table 4‑25: Company Profile of Sea Ltd. (Shopee) Including Company Overview, USP, Business Strategy, Recent Developments, Market Share, GMV, Number of Orders, Refund and Cancellation Policy and Charges, Number of Mobile App Downloads, Mobile: Desktop Number of Orders, Key Management, Business Model, Procurement, Best Selling Categories and Traffic Overview and Revenue from Group’s Global Operations, 2018

Table 4‑26: Company Profile of President Chain Store Corp Including Company Overview, Market Share, GMV, Major Business Units, Number of Stores, Key Management and Revenue from Group’s Global Operations, 2018

Table 4‑27: Company Profile of Apple Inc. Including Company Overview, USP, Business Strategy, Market Share, GMV, Number of Warehouses, Refund and Cancellation Policy and Charges, Location of the Warehouse, Number of Mobile App Downloads, Management Profile, Funding, Business Model, Procurement, Best Selling Categories and Revenue from Group’s Global Operations, 2018

Table 4‑28: Company Profile of Other Companies Including Eastern Media International Corp, Rakuten Inc., A.S. Watson Retail (HK) Ltd., Far Eastern Department Stores Ltd. and Yahoo! Inc.

Table 4‑29: Future Outlook and Projections of Taiwan Online Retail Market Size on the Basis of GMV and Description, 2018-2023E

Table 4‑30: Future Outlook and Projections of Taiwan Online Retail Market Segmentation on the Basis of GMV in TWD Million, 2023E

Table 4‑31: Future Outlook and Projections of Taiwan Online Retail Market Segmentation by Major Product Categories on the Basis of GMV in Percentage (%), 2019E-2023E

Table 4‑32: Future Outlook and Projections of Taiwan Online Retail Market Segmentation by Major Product Categories on the Basis of GMV in TWD Million, 2019E-2023E

Table 4‑33: Analyst Recommendations for the Taiwan Online Retail Market

Table 5‑1: Taiwan Online Travel Market Overview and Genesis, 2013-2018

Table 5‑2: Taiwan Online Travel Market Size including Market Size, Market Stage, Growth Drivers, Competition Scenario, 2013-2018

Table 5‑3: Taiwan Online Travel Market Segmentation by Categories (Intermediary Online Sales and Direct Online Sales) on the Basis of GTV in TWD Million, 2013-2018

Table 5‑4: Taiwan Online Travel Market Segmentation by Categories (Intermediary Online Sales and Direct Online Sales) on the Basis of GTV in TWD Million, 2013-2018

Table 5‑5: Taiwan Intermediary Online Sales Sub-Segmentation (By Online Travel Agencies Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents) on the Basis of GTV, 2013-2018

Table 5‑6: Taiwan Intermediary Online Sales Sub-Segmentation (By Intermediaries Corporate Business Online Sales and By Intermediaries Leisure Online Sales) on the Basis of GTV in TWD Million, 2013-2018

Table 5‑7: Taiwan Intermediary Corporate Online Sales Sub-Segmentation (Intermediaries Corporate Business Air Online Sales Only, Intermediaries Corporate Business Lodging Online Sales Only, Intermediaries Corporate Business Car Rental Online Sales Only, Intermediaries Corporate Business Other Online Sales Only and Intermediaries Corporate Business Other Transport Online Sales Only) on the Basis of GTV in TWD Million, 2013-2018

Table 5‑8: Taiwan Intermediary Corporate Online Sales Sub-Segmentation (Intermediaries Corporate Business Air Online Sales Only, Intermediaries Corporate Business Lodging Online Sales Only, Intermediaries Corporate Business Car Rental Online Sales Only, Intermediaries Corporate Business Other Online Sales Only and Intermediaries Corporate Business Other Transport Online Sales Only) on the Basis of GTV in Percentage (%), 2013-2018

Table 5‑9: Taiwan Intermediaries Leisure Online Sales Sub-Segmentation (Intermediaries Leisure Package Holidays Online Sales Only, Intermediaries Leisure Air Online Sales Only, Intermediaries Leisure Lodging Online Sales Only, Leisure Cruise Online Sales Only, Intermediaries Leisure Other Online Sales Only, Leisure Car Rental Online Sales Only and Intermediaries Leisure Other Transport Online Sales Only) on the Basis of GTV in TWD Million, 2013-2018

Table 5‑10: Taiwan Intermediaries Leisure Online Sales Sub-Segmentation (Intermediaries Leisure Package Holidays Online Sales Only, Intermediaries Leisure Air Online Sales Only, Intermediaries Leisure Lodging Online Sales Only, Leisure Cruise Online Sales Only, Intermediaries Leisure Other Online Sales Only, Leisure Car Rental Online Sales Only and Intermediaries Leisure Other Transport Online Sales Only) on the Basis of GTV in Percentage (%), 2013-2018

Table 5‑11: Taiwan Direct Online Sales (Airlines Direct Online Sales to Residents, Lodging Direct Online Sales to Residents, Car Rental Direct Online Sales to Residents, Other Transport Direct Online Sales to Residents and Other Direct Online Sales to Residents) on the Basis of GTV in TWD Million, 2013-2018

Table 5‑12: Taiwan Direct Online Sales (Airlines Direct Online Sales to Residents, Lodging Direct Online Sales to Residents, Car Rental Direct Online Sales to Residents, Other Transport Direct Online Sales to Residents and Other Direct Online Sales to Residents) on the Basis of GTV in Percentage (%), 2013-2018

Table 5‑13: Taiwan Online Travel Market Segmentation by Devices (Desktop Travel Sales and Mobile Travel Sales) on the Basis of Gross Transaction Value (GTV) in TWD Million, 2018

Table 5‑14: Taiwan Online Travel Market Segmentation by Devices on the Basis of GTV in TWD Million, 2013-2018

Table 5‑15: Taiwan Online Travel Competitive Landscape including Competitive Stage, Major Players and Competition Parameters

Table 5‑16: Cross Comparison of Major Travel Agencies (Lion Travel Service Co. Ltd., Cola Tours Group, EZ Travel Co. Ltd., South East Travel Service Co. Ltd. and Agoda Co. Pte. Ltd.) Including Year of Incorporation, Market Share, Website Rank (Global), Website Rank (Country), Unique Visitors, Unique Page Views and Best Selling Services

Table 5‑17: Taiwan Travel Intermediaries Market Share of Major Companies (Online + Offline) on the Basis of GTV in Percentage (%), 2014-2018

Table 5‑18: Taiwan Overall Travel Intermediaries (Online + Offline) Market Size on the Basis of GTV in TWD Million, 2013-2018

Table 5‑19: Company Profile of Major Companies Operating in Taiwan Travel Intermediaries Market Including Lion Travel Service Co. Ltd., Cola Tours Group, Ez Travel Co. Ltd., South East Travel Service Co. Ltd. and Agoda Co. Pte. Ltd.

Table 5‑20: Taiwan Industry Regulations Governing Travel Agencies in Online Travel Market

Table 5‑21: Future Outlook and Projections of Taiwan Online Retail Market Size on the Basis of Gross Transactional Value, 2018-2023E

Table 5‑22: Future Outlook and Projections of Taiwan Online Travel Market Segmentation by Category (Intermediaries Online Sales and Direct Online Sales) on the Basis of GTV, 2018-2023E

Table 5‑23: Future Outlook and Projections of Taiwan Online Travel Market Segmentation by Category (Intermediaries Online Sales and Direct Online Sales) on the Basis of GTV in TWD Million, 2018-2023E

Table 5‑24: Future Outlook and Projections of Taiwan Intermediary Online Sales Sub-Segmentation (By Online Travel Agencies Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents) on the Basis of GTV in TWD Million, 2018-2023E

Table 5‑25: Taiwan Future Intermediary Online Sales Sub-Segmentation (By Intermediaries Corporate Business Online Sales and By Intermediaries Leisure Online Sales) on the Basis of GTV in TWD Million, 2018-2023E

Table 5‑26: Future Outlook and Projections of Taiwan Intermediary Corporate Online Sales Sub-Segmentation (Intermediaries Corporate Business Air Online Sales Only, Intermediaries Corporate Business Lodging Online Sales Only, Intermediaries Corporate Business Car Rental Online Sales Only, Intermediaries Corporate Business Other Online Sales Only and Intermediaries Corporate Business Other Transport Online Sales Only) on the Basis of GTV in Percentage (%), 2018-2023E

Table 5‑27: Future Outlook and Projections of Taiwan Intermediary Corporate Online Sales Sub-Segmentation (Intermediaries Corporate Business Air Online Sales Only, Intermediaries Corporate Business Lodging Online Sales Only, Intermediaries Corporate Business Car Rental Online Sales Only, Intermediaries Corporate Business Other Online Sales Only and Intermediaries Corporate Business Other Transport Online Sales Only) on the Basis of GTV in TWD Million, 2018-2023E

Table 5‑28: Future Outlook and Projections of Taiwan Intermediaries Leisure Online Sales Sub-Segmentation (Intermediaries Leisure Package Holidays Online Sales Only, Intermediaries Leisure Air Online Sales Only, Intermediaries Leisure Lodging Online Sales Only, Leisure Cruise Online Sales Only, Intermediaries Leisure Other Online Sales Only, Leisure Car Rental Online Sales Only and Intermediaries Leisure Other Transport Online Sales Only) on the Basis of GTV in Percentage (%), 2018-2023E

Table 5‑29: Future Outlook and Projections of Taiwan Intermediaries Leisure Online Sales Sub-Segmentation (Intermediaries Leisure Package Holidays Online Sales Only, Intermediaries Leisure Air Online Sales Only, Intermediaries Leisure Lodging Online Sales Only, Leisure Cruise Online Sales Only, Intermediaries Leisure Other Online Sales Only, Leisure Car Rental Online Sales Only and Intermediaries Leisure Other Transport Online Sales Only) on the Basis of GTV in TWD Million, 2018-2023E

Table 5‑30: Future Outlook and Projections of Taiwan Direct Online Sales (Airlines Direct Online Sales to Residents, Lodging Direct Online Sales to Residents, Car Rental Direct Online Sales to Residents, Other Transport Direct Online Sales to Residents and Other Direct Online Sales to Residents) on the Basis of GTV in Percentage (%), 2018-2023E

Table 5‑31: Future Outlook and Projections of Taiwan Direct Online Sales (Airlines Direct Online Sales to Residents, Lodging Direct Online Sales to Residents, Car Rental Direct Online Sales to Residents, Other Transport Direct Online Sales to Residents and Other Direct Online Sales to Residents) on the Basis of GTV in TWD Million, 2018-2023E

Table 5‑32: Future Outlook and Projections of Taiwan Online Travel Market Segmentation by Devices (Desktop Travel Sales and Mobile Travel Sales) on the Basis of GTV, 2023E

Table 5‑33: Future Outlook and Projections of Taiwan Online Travel Market Segmentation by Devices (Desktop Travel Sales and Mobile Travel Sales) on the Basis of GTV in TWD Million, 2018-2023E

Table 6‑1: Taiwan Online Payments Gateways Market including Overview and Genesis, Market Size, Government Regulations, Trends and Development, Issues and Challenges and Competitive Scenario, 2018

Table 6‑2: Cross Comparison between Key Players (Pay2Go, PayPal and PayDollar) Operating in the Taiwan Online Payment Gateway Market on the Basis of Payment Types, Processing Charges, Recurring and Checkouts, Security Features, Other Features and Support and Documentation

Table 6‑3: Company Profile of ECPay Including Company Overview, Number of Portals, Major Clients, Member Services Provided, Transaction Fee, Online Business Tools, Strengths and Revenue