Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key strategies being adopted by operators in the Americas to reach these goals. Operators in Latin America are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. On the other hand, operators in North America are focusing on developing value-added services that can integrate with their multiplay offers aiming to provide unique experiences to customers. Both in North and Latin America, operators are implementing different strategies, including mergers and acquisition, to complement their service lines and develop multiplay bundled services.
At year-end 2015, the Americas region registered 141.6m multiplay households and will reach 171.5m by year-end 2020, a five-year CAGR of 3.9%. Both the US and Canada display high multiplay household penetration rates with 61% and 80.8% at year-end 2015, respectively. As a result, multiplay services growth will be mainly driven by Latin American countries, chief among them Brazil, Colombia and Mexico.
Most operators in Latin America focus their multiplay strategy on price discounts, which normally exceed 25%. Conversely, the majority of North American operators are enhancing their multiplay offerings with value-added services such as cloud and OTT functionalities, while trying to maintain price discounts on bundles below 20%, with the goal to improve customer experience without compromising margins.
Multiplay offerings built around an FTTH/B broadband proposition have IPTV as the core element of the bundle as it allows customers to perceive the advantage of higher bandwidth through the consumption of content such as streaming videos through VoD and other OTT functionalities such as DVR, catch-up TV.
"Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition", a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the Americas today, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence and quadruple-play services, assessing business models and pricing strategies, evaluating market players, based on proprietary data from Pyramid Research's databases.
It provides in-depth analysis of the following:
Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country.
Regulatory and technology analysis; an overview on the regulatory framework in selected countries in the Americas and an analysis on technology convergence and how this is driving the development of multiplay offers.
Multiplay value proposition; an analysis of the value proposition models that operators implemented in order to foster their multiplay services offer and attract customers.
Case studies; this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users.
Reasons To Buy
This Telecom Insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the multiplay services market in North and Latin America based on insights directly from local market players.
The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.
The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging ICT services market.
The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.
The report brings several case studies that showcase the business model that operators are implementing regarding multiplay services, triple and quadruple-play bundles and fixed-mobile convergence services.
Introduction: Regional multiplay market context
Multiplay in Americas
Regulations and technology as main drivers: unlocking multiplay opportunities
Multiplay business approach
FTTH/B in the multiplay context
Multiplay value propositions for operators
Multiplay value proposition
Multiplay pricing value proposition
Multiplay product differentiation value proposition
Multiplay high quality of customer service value proposition
Market details: Case studies
Mexico: Grupo Televisa
Conclusions: Key findings and recommendations
Appendix: Acronyms and definitions
Single User License:
Corporate User License:
Kolbi Costa Rica
Grupo Televisa Mexico
Multiplay, bundle, double-play, triple-play, quadruple-play, quad-play, smart living, connected-home, fixed-mobile convergence, FMC, value-added services.
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"