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DESCRIPTIVE ANALYTICS MARKET By Verticals (BFSI, Telecom, Retail & Consumer Goods, Healthcare, and Energy & Utilities), Regions (North America, Western Europe, Central Eastern Europe, Asia Pacific, Middle East & Africa, and Latin America) Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

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Over the past few years, there is a drastic increase in the volume of data due to increasing adoption of digital technology, big data and advanced technologies in all the industries. The enterprises are aggressively moving towards adoption of analytics techniques to analyse structured and unstructured data to get the valuable insights to make better decisions. The descriptive analytics tools are being widely adopted in all the industry sectors and are primary elements in analytics tree. The descriptive analytics provides valuable information about the past business failure or success, these insights help the business to make better business plans to make success in the future business. The increasing adoption of digital technologies, the need of analytics, and increasing return on investments (ROI) are few of the major drivers for descriptive analytics market growth.

 

Infoholic Research forecasts the Descriptive Analytics market to grow at a CAGR of 18.2% during the forecast period 2016-2022. The descriptive analytics market is analyzed based on two major segments-verticals and regions. Regions include North America, Western Europe, Asia Pacific, Central Eastern Europe, Middle East & Africa and Latin America. North America is set to be the strongest performer for the analytics market growth followed by Western Europe. Verticals include BFSI, Retail & Consumer Goods, Healthcare, Energy & Utilities and Telecom industry. BFSI industry is expected to outperform the analytics market growth followed by Retail & Consumer goods.

 

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Table Of Content

Scope

Table of Contents

1 Industry Outlook

1.1 Industry Overview

1.2 Industry Trends

1.3 Pest Analysis

2 Report Outline

2.1 Report Scope

2.2 Report Summary

2.3 Research Methodology

2.4 Report Assumptions

3 Market Snapshot

3.1 Total Addressable Market (TAM)

3.2 Segmented Addressable Market (SAM)

3.3 Related Markets

4 Market Outlook

4.1 Overview

4.2 Porter 5 (Five) Forces

5 Market Characteristics

5.1 Evolution

5.2 Analytics Value Chain

5.3 Market Segmentation

5.4 Market Dynamics

5.4.1 Drivers

5.4.1.1 Increasing Volume of Data

5.4.1.2 Ease of Data Consolidation

5.4.1.3 Better Decision-making

5.4.2 Restraints

5.4.2.1 Talent Skill Gap

5.4.2.2 IT Infrastructure

5.4.3 Opportunities

5.4.3.1 Demand for Analytics

5.4.3.2 Emerging Internet of Things (IoT)

5.4.3.3 Emerging Healthcare in Analytics Market

5.4.4 DRO-Impact Analysis

6 Descriptive Analytics in BFSI: Market Size and Analysis

6.1 Industry Overview

6.2 Drivers, Restraints and Opportunities Analysis

6.3 Market Size and Analysis

6.4 Analytics Types and Applications

6.4.1 Customer Analytics

6.4.1.1 Customer Profitability Analysis

6.4.1.2 Transactional Analysis

6.4.1.3 Customer Engagement

6.4.2 Risk Analytics

6.4.2.1 Risk Management (Assessment)

6.4.2.2 Fraud Detection and Management

6.4.2.3 Regulatory Compliance

6.4.3 Financial Analytics

6.4.3.1 Costing/Pricing Analytics

6.4.3.2 Budgeting and Planning

6.4.4 Sales and Marketing Analytics

6.4.4.1 Cross Channel Optimization

6.4.4.2 Marketing Campaigns

6.4.5 Workforce Analytics

6.4.5.1 Recruiting

6.4.5.2 Retention

6.4.5.3 Workforce Planning and Management

6.4.5.4 Workforce Transitions

7 Descriptive Analytics in Retail & Consumer Goods: Market Size and Analysis

7.1 Industry Overview

7.2 Drivers, Restraints and Opportunities Analysis

7.3 Market Size and Analysis

7.4 Analytics Types and Applications

7.4.1 Customer Analytics

7.4.1.1 Customer Engagement

7.4.2 Risk Analytics

7.4.2.1 Fraud Detection and Prevention

7.4.3 Financial Analytics

7.4.3.1 Pricing Optimization

7.4.3.2 Performance Management

7.4.4 Sales and Marketing Analytics

7.4.4.1 Merchandise Planning and Management

7.4.5 Integrated Forecasting

7.4.5.1 Product Portfolio Analysis

7.4.5.2 Marketing Mix

7.4.5.3 Multi-Channel Campaign

7.4.6 Supply Chain Analytics

7.4.6.1 Demand Forecasting and Price Optimizations

7.4.6.2 Product Flows Optimization

7.4.6.3 Inventory Planning and Replenishment Analysis

7.4.7 Workforce Analytics

7.4.7.1 Workforce Development and Management

8 Descriptive Analytics in Telecom: Market Size and Analysis

8.1 Industry Overview

8.2 Drivers, Restraints and Opportunities Analysis

8.3 Market Size and Analysis

8.4 Analytics Types and Applications

8.4.1 Customer Analytics

8.4.1.1 Customer Lifetime Value Analysis

8.4.1.2 Customer Churn Management

8.4.2 Risk Analytics

8.4.2.1 Risk Management

8.4.2.2 Fraud Detection

8.4.3 Financial Analytics

8.4.3.1 Pricing Analytics

8.4.3.2 Revenue Assurance

8.4.4 Sales & Marketing Analytics

8.4.4.1 Cross-selling and Up-selling

8.4.4.2 Campaign Management

8.4.5 Network Analytics

8.4.5.1 Network Control and Optimization

8.4.5.2 Network Management

8.4.6 Workforce Analytics

9 Descriptive Analytics in Healthcare: Market Size and Analysis

9.1 Industry Overview

9.2 Drivers, Restraints and Opportunities Analysis

9.3 Market Size and Analysis

9.4 Analytics Types and Applications

9.4.1 Customer Analytics/Clinical Data Analytics

9.4.1.1 Customer Behavioral Segmentation Analysis

9.4.2 Risk Analytics

9.4.2.1 Fraud Detection and Risk Management

9.4.3 Financial Analytics

9.4.3.1 Financial Performance

9.4.3.2 Financial Forecast and Reserve Determination

9.4.4 Sales and Marketing Analytics

9.4.4.1 Market Mix Modelling and Marketing ROI Assessment

9.4.5 Supply Chain Analytics

9.4.6 Workforce Analytics

10 Descriptive Analytics in Energy & Utilities: Market Size and Analysis

10.1 Industry Overview

10.2 Drivers, Restraints and Opportunities Analysis

10.3 Market Size and Analysis

10.4 Analytics Types and Applications

10.4.1 Customer Analytics

10.4.1.1 Customer Lifetime Value Analysis

10.4.2 Risk Analytics

10.4.2.1 Energy Risk Management

10.4.3 Financial Analytics

10.4.3.1 Revenue Assurance

10.4.3.2 Energy Forecasting

10.4.4 Sales and Marketing Analytics

10.4.4.1 Campaign Management

10.4.5 Grid Analytics

10.4.6 Workforce Analytics

11 Regions: Market Size and Analysis

11.1 Overview

11.1.1 Market Size and Analysis

11.2 North America

11.3 Western Europe

11.4 Central Eastern Europe

11.5 Asia Pacific

11.6 Middle East & Africa

11.7 Latin America

12 Vendor Profiles

12.1 IBM Corp.

12.1.1 Overview

12.1.2 Business unit

12.1.2.1 Geographic Revenue

12.1.3 Recent Developments

12.1.4 Business focus

12.1.5 SWOT analysis

12.1.6 Business Strategies

12.2 Hewlett-Packard Co.

12.2.1 Overview

12.2.2 Business Unit

12.2.3 Geographic Revenue

12.2.4 Recent Developments

12.2.5 Business Focus

12.2.6 SWOT Analysis

12.2.7 Business Strategy

12.3 Oracle Corp.

12.3.1 Overview

12.3.2 Business Unit

12.3.3 Geographic Revenue

12.3.4 Recent Developments

12.3.5 Business Focus

12.3.6 SWOT Analysis

12.3.7 Business Strategy

12.4 Dell Inc.

12.4.1 Overview

12.4.2 Business Unit

12.4.3 Geographic Revenue

12.4.4 Recent Developments

12.4.5 Business Focus

12.4.6 SWOT Analysis

12.4.7 Business Strategy

12.5 EMC Corp.

12.5.1 Overview

12.5.2 Business Unit

12.5.3 Geographic Revenues

12.5.4 Recent Developments

12.5.5 Business Focus

12.5.6 SWOT Analysis

12.5.7 Business Strategy

12.6 Accenture Plc.

12.6.1 Overview

12.6.2 Business Unit

12.6.3 Geographic Revenue

12.6.4 Recent Developments

12.6.5 Business Focus

12.6.6 SWOT Analysis

12.6.7 Business Strategy

12.7 Tata Consultancy Services Limited

12.7.1 Overview

12.7.2 Business Unit

12.7.3 Geographic Revenue

12.7.4 Recent Developments

12.7.5 Business Focus

12.7.6 SWOT Analysis

12.7.7 Business Strategy

13 Global Generalist

13.1 FICO

13.1.1 Overview

13.1.2 FICO Products

13.1.3 FICO in Analytics

13.2 SAP

13.2.1 Overview

13.2.2 SAP Products

13.2.3 SAP In Analytics

13.3 Microsoft Corp.

13.3.1 Overview

13.3.2 Microsoft Products

13.3.3 SAP In Analytics

13.4 SAS Institute Inc.

13.4.1 Overview

13.4.2 SAS Products

13.4.3 SAS In Analytics

13.5 TIBCO Software Inc.

13.5.1 Overview

13.5.2 TIBCO Products

13.5.3 TIBCO In Analytics

13.6 MicroStrategy Inc.

13.6.1 Overview

13.6.2 MicroStrategy Product

13.6.3 MicroStrategy in Analytics

13.7 Tableau Software Inc.

13.7.1 Overview

13.7.2 Tableau Product

13.7.3 Tableau in Analytics

14 Competitive Landscape

14.1 Competitor Comparison Analysis

Annexure 184

Abbreviations


List Of Figure

CHART 1 PEST ANALYSIS OF DESCRIPTIVE ANALYTICS MARKET

CHART 2 RESEARCH METHODOLOGY OF GLOBAL DESCRIPTIVE ANALYTICS MARKET

CHART 3 GLOBAL DESCRIPTIVE ANALYTICS MARKET REVENUE, 2016-2022 (USD BILLION)

CHART 4 BLOCK DIAGRAM-PREDICTIVE ANALYTICS PROCESS

CHART 5 PORTERS 5 FORCES ON DESCRIPTIVE ANALYTICS MARKET

CHART 6 EVOLUTION OF ANALYTICS MARKET

CHART 7 DESCRIPTIVE ANALYTICS MARKET SEGMENTATION

CHART 8 MARKET DYNAMICS-DRIVERS, RESTRAINTS AND OPPORTUNITIES

CHART 9 DRO-IMPACT ANALYSIS OF DESCRIPTIVE ANALYTICS MARKET

CHART 10 DRO OUTLOOK

CHART 11 BFSI_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 12 CUSTOMER PROFITABILITY-OUTLOOK

CHART 13 FRAMEWORK-IMPLEMENTATION OF CUSTOMER PROFITABILITY ANALYSIS

CHART 14 BENEFITS-CUSTOMER PROFITABILITY

CHART 15 BENEFITS-CUSTOMER ENGAGEMENT

CHART 16 BFSI_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 17 TYPES OF RISKS

CHART 18 BFSI_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 19 BFSI_SALE & MARKETING ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 20 FRAMEWORK-CROSS-CHANNEL MARKETING

CHART 21 BLOCK DIAGRAM-CROSS CHANNEL OPTIMIZATION

CHART 22 BFSI_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 23 FRAMEWORK-WORFOCE RETENTION

CHART 24 DRO OUTLOOK

CHART 25 RETAIL & CONSUMER GOODS_CUSTOMER ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 26 BENEFITS-CUSTOMER LIFETIME VALUE

CHART 27 CUSTOMER LIFETIME VALUE-BLOCK DIAGRAM

CHART 28 FACTORS-CUSTOMER LIFETIME VALUE

CHART 29 CUSTOMER ENGAGEMENT-MODEL

CHART 30 RETAIL & CONSUMER GOODS_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 31 TYPES-RETAIL FRAUD

CHART 32 BLOCK DIAGRAM-FRAUD ISSUES ARRIVAL NODES IN RETAIL

CHART 33 RETAIL & CONSUMER GOODS_FINANCIAL ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 34 BENEFITS-PRICE OPTIMIZATION

CHART 35 RETAIL & CONSUMER GOODS_SALES & MARKETING ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 36 RETAIL & CONSUMER GOODS_SUPPLY CHAIN ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 37 MODEL-DEMAND FORECASTING

CHART 38 BENEFITS-DEMAND FORECASTING

CHART 39 IMPORTANCE-DEMAND FORECASTING MODEL

CHART 40 INVENTORY MANAGEMENT IN RETAIL INDUSTRY

CHART 41 BENEFITS-INVENTORY MANAGEMENT

CHART 42 RETAIL & CONSUMER GOODS_WORKFORCE ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 43 WORKFORCE-BLOCK DIAGRAM

CHART 44 KEY TRENDS-TELECOM MARKET

CHART 45 PRIORITY-ANALYTICS ADOPTION IN TELECOM

CHART 46 DRO OUTLOOK

CHART 47 TELECOM_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPE, 2016-2022, Y-O-Y (%)

CHART 48 TELECOM_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 49 CUSTOMER LIFECYCLE-OUTLOOK

CHART 50 CUSTOMER LIFECYCLE

CHART 51 FACTORS-CUSTOMER PROFITABILITY

CHART 52 CUSTOMER PROFITABILITY-BLOCK DIAGRAM

CHART 53 REASONS-CHURN IN TELECOM INDUSTRY

CHART 54 POINTS-TO REDUCE CHURN IN TELECOM INDUSTRY

CHART 55 FACTORS-CUSTOMER PROFITABILITY

CHART 56 TELECOM_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 57 TELECOM_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 58 STREAMS-REVENUE LEAKAGE

CHART 59 SOURCE OF REVENUE LEAKAGES

CHART 60 CHALLENGES-REVENUE ASSURANCE

CHART 61 OBJECTIVE-REVENUE ASSURANCE

CHART 62 PHASES-MATURE REVENUE ASSURANCE IN TELECOM INDUSTRY

CHART 63 BENEFITS-REVENUE ASSURANCE IN TELECOM INDUSTRY

CHART 64 TELECOM_SALES & MARKETING ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 65 APPROACH-CROSS-SELL AND UP-SELL

CHART 66 RECOVERY TOOL-CROSS-SELL AND UP-SELL

CHART 67 STRATEGY-CROSS-SELL AND UP-SELL

CHART 68 BENEFITS-CROSS-SELL AND UP-SELL

CHART 69 BLOCK DIAGRAM-CAMPAIGN MANAGEMENT

CHART 70 BENEFITS-CAMPAIGN MANAGEMENT

CHART 71 TELECOM_NETWORK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 72 TELECOM_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 73 DRO OUTLOOK

CHART 74 HEALTHCARE_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 75 CUSTOMER BEHAVIORS- BLOCK DIAGRAM

CHART 76 HEALTHCARE_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 77 HEALTHCARE_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 78 HEALTHCARE_SALES & MARKETING ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 79 HEALTHCARE_SUPPLY CHAIN ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 80 HEALTHCARE_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 81 DRO OUTLOOK

CHART 82 ENERGY & UTILITIES_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 83 BENEFITS OF CUSTOMER ANALYTICS IN ENERGY & UTILITIES

CHART 84 ENERGY & UTILITIES_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 85 BENEFITS OF RISK MANAGEMENT

CHART 86 RISK MANAGEMENT LIFE CYCLE

CHART 87 ENERGY & UTILITIES_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 88 BENEFITS OF REVENUE ASSURANCE

CHART 89 ENERGY & UTILITIES_SALES & MARKETING ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 90 ENERGY & UTILITIES_GRID ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 91 ENERGY & UTILITIES_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 92 IBM CORP: OVERVIEW SNAPSHOT

CHART 93 IBM: BUSINESS UNITS

CHART 94 IBM: GEOGRAPHIC REVENUE

CHART 95 IBM: SWOT ANALYSIS

CHART 96 HP: OVERVIEW SNAPSHOT

CHART 97 HP: BUSINESS UNITS

CHART 98 HP: GEOGRAPHIC REVENUE

CHART 99 HP: SWOT ANALYSIS

CHART 100 ORACLE: OVERVIEW SNAPSHOT

CHART 101 ORACLE: BUSINESS UNIT

CHART 102 ORACLE: SWOT ANALYSIS

CHART 103 DELL: OVERVIEW SNAPSHOT

CHART 104 DELL: BUSINESS UNITS

CHART 105 DELL: GEOGRAPHIC REVENUE

CHART 106 DELL: SWOT ANALYSIS

CHART 107 EMC: OVERVIEW SNAPSHOT

CHART 108 EMC: BUSINESS UNIT

CHART 109 EMC: GEOGRAPHIC REVENUE

CHART 110 EMC: SWOT ANALYSIS

CHART 111 ACCENTURE: OVERVIEW SNAPSHOT

CHART 112 ACCENTURE: BUSINESS UNIT

CHART 113 ACCENTURE: GEOGRAPHIC REVENUE

CHART 114 ACCENTURE: SWOT ANALYSIS

CHART 115 TCS: OVERVIEW SNAPSHOT

CHART 116 TCS: BUSINESS UNIT

CHART 117 TCS: GEOGRAPHIC REVENUE

CHART 118 TCS: SWOT ANAYSIS

CHART 119 FICO: OVERVIEW SNAPSHOT

CHART 120 SAP: OVERVIEW SNAPSHOT

CHART 121 MICROSOFT: OVERVIEW SNAPSHOT

CHART 122 SAS: OVERVIEW SNAPSHOT

CHART 123 TIBCO: OVERVIEW SNAPSHOT

CHART 124 MICROSTRATEGY: OVERVIEW SNAPSHOT

CHART 125 TABLEAU: OVERVIEW SNAPSHOT

CHART 126 ANALYTICS TYPE ANALYSIS

CHART 127 VENDOR ANALYSIS


List Of Table

Tables

 

TABLE 1 GLOBAL DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD BILLION)

TABLE 2 GLOBAL DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 3 BFSI_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD BILLION)

TABLE 4 BFSI_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 5 RETAIL & CONSUMER GOODS_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 6 RETAIL & CONSUMER GOODS_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 7 TELECOM_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 8 HEALTHCARE_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 9 HEALTHCARE_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 10 ENERGY & UTILITIES_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 11 ENERGY & UTILITIES_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 12 DESCRIPTIVE ANALYTICS MARKET REVENUE BY REGION, 2016-2022 (USD MILLION)

TABLE 13 DESCRIPTIVE ANALYTICS MARKET GROWTH BY REGIONS, 2016-2022, Y-O-Y (%)

TABLE 14 NORTH AMERICA_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 15 NORTH AMERICA_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 16 WESTERN EUROPE_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 17 WESTREN EUROPE_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 18 CENTRAL EASTREN EUROPE_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 19 CENTRAL EASTERN EUROPE_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 20 ASIA PACIFIC_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 21 ASIA PACIFIC_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 22 MIDDLE EAST & AFRICA_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 23 MIDDLE EAST & AFRICA_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022 (Y-O-Y) %

TABLE 24 LATIN AMERICA_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 25 LATIN AMERICA_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 26 IBM: RECENT DEVELOPMENTS

TABLE 27 HP: RECENT DEVELOPMENTS

TABLE 28 ACCENTURE: RECENT DEVELOPMENTS

TABLE 29 TCS: RECENT DEVELOPMENTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Products and Companies

Products

Analytics Types and Applications:Customer AnalyticsRisk AnalyticsFinancial AnalyticsSales and Marketing AnalyticsWorkforce AnalyticsVerticalsBFSIRetail & Consumer GoodsTelecomHealthcareEnergy & Utilities


Companies

IBM Corp.

Hewlett-Packard Co.

Oracle Corp.

Dell Inc.

EMC Corp.

Accenture Plc.

Tata Consultancy Services Limited

FICO

SAP

Microsoft Corp.

SAS Institute Inc.

TIBCO Software Inc.

MicroStrategy Inc.

Tableau Software Inc.

Over the past few years, there is a drastic increase in the volume of data due to increasing adoption of digital technology, big data and advanced technologies in all the industries. The enterprises are aggressively moving towards adoption of analytics techniques to analyse structured and unstructured data to get the valuable insights to make better decisions. The descriptive analytics tools are being widely adopted in all the industry sectors and are primary elements in analytics tree. The descriptive analytics provides valuable information about the past business failure or success, these insights help the business to make better business plans to make success in the future business. The increasing adoption of digital technologies, the need of analytics, and increasing return on investments (ROI) are few of the major drivers for descriptive analytics market growth.

 

Infoholic Research forecasts the Descriptive Analytics market to grow at a CAGR of 18.2% during the forecast period 2016-2022. The descriptive analytics market is analyzed based on two major segments-verticals and regions. Regions include North America, Western Europe, Asia Pacific, Central Eastern Europe, Middle East & Africa and Latin America. North America is set to be the strongest performer for the analytics market growth followed by Western Europe. Verticals include BFSI, Retail & Consumer Goods, Healthcare, Energy & Utilities and Telecom industry. BFSI industry is expected to outperform the analytics market growth followed by Retail & Consumer goods.

 

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Scope

Table of Contents

1 Industry Outlook

1.1 Industry Overview

1.2 Industry Trends

1.3 Pest Analysis

2 Report Outline

2.1 Report Scope

2.2 Report Summary

2.3 Research Methodology

2.4 Report Assumptions

3 Market Snapshot

3.1 Total Addressable Market (TAM)

3.2 Segmented Addressable Market (SAM)

3.3 Related Markets

4 Market Outlook

4.1 Overview

4.2 Porter 5 (Five) Forces

5 Market Characteristics

5.1 Evolution

5.2 Analytics Value Chain

5.3 Market Segmentation

5.4 Market Dynamics

5.4.1 Drivers

5.4.1.1 Increasing Volume of Data

5.4.1.2 Ease of Data Consolidation

5.4.1.3 Better Decision-making

5.4.2 Restraints

5.4.2.1 Talent Skill Gap

5.4.2.2 IT Infrastructure

5.4.3 Opportunities

5.4.3.1 Demand for Analytics

5.4.3.2 Emerging Internet of Things (IoT)

5.4.3.3 Emerging Healthcare in Analytics Market

5.4.4 DRO-Impact Analysis

6 Descriptive Analytics in BFSI: Market Size and Analysis

6.1 Industry Overview

6.2 Drivers, Restraints and Opportunities Analysis

6.3 Market Size and Analysis

6.4 Analytics Types and Applications

6.4.1 Customer Analytics

6.4.1.1 Customer Profitability Analysis

6.4.1.2 Transactional Analysis

6.4.1.3 Customer Engagement

6.4.2 Risk Analytics

6.4.2.1 Risk Management (Assessment)

6.4.2.2 Fraud Detection and Management

6.4.2.3 Regulatory Compliance

6.4.3 Financial Analytics

6.4.3.1 Costing/Pricing Analytics

6.4.3.2 Budgeting and Planning

6.4.4 Sales and Marketing Analytics

6.4.4.1 Cross Channel Optimization

6.4.4.2 Marketing Campaigns

6.4.5 Workforce Analytics

6.4.5.1 Recruiting

6.4.5.2 Retention

6.4.5.3 Workforce Planning and Management

6.4.5.4 Workforce Transitions

7 Descriptive Analytics in Retail & Consumer Goods: Market Size and Analysis

7.1 Industry Overview

7.2 Drivers, Restraints and Opportunities Analysis

7.3 Market Size and Analysis

7.4 Analytics Types and Applications

7.4.1 Customer Analytics

7.4.1.1 Customer Engagement

7.4.2 Risk Analytics

7.4.2.1 Fraud Detection and Prevention

7.4.3 Financial Analytics

7.4.3.1 Pricing Optimization

7.4.3.2 Performance Management

7.4.4 Sales and Marketing Analytics

7.4.4.1 Merchandise Planning and Management

7.4.5 Integrated Forecasting

7.4.5.1 Product Portfolio Analysis

7.4.5.2 Marketing Mix

7.4.5.3 Multi-Channel Campaign

7.4.6 Supply Chain Analytics

7.4.6.1 Demand Forecasting and Price Optimizations

7.4.6.2 Product Flows Optimization

7.4.6.3 Inventory Planning and Replenishment Analysis

7.4.7 Workforce Analytics

7.4.7.1 Workforce Development and Management

8 Descriptive Analytics in Telecom: Market Size and Analysis

8.1 Industry Overview

8.2 Drivers, Restraints and Opportunities Analysis

8.3 Market Size and Analysis

8.4 Analytics Types and Applications

8.4.1 Customer Analytics

8.4.1.1 Customer Lifetime Value Analysis

8.4.1.2 Customer Churn Management

8.4.2 Risk Analytics

8.4.2.1 Risk Management

8.4.2.2 Fraud Detection

8.4.3 Financial Analytics

8.4.3.1 Pricing Analytics

8.4.3.2 Revenue Assurance

8.4.4 Sales & Marketing Analytics

8.4.4.1 Cross-selling and Up-selling

8.4.4.2 Campaign Management

8.4.5 Network Analytics

8.4.5.1 Network Control and Optimization

8.4.5.2 Network Management

8.4.6 Workforce Analytics

9 Descriptive Analytics in Healthcare: Market Size and Analysis

9.1 Industry Overview

9.2 Drivers, Restraints and Opportunities Analysis

9.3 Market Size and Analysis

9.4 Analytics Types and Applications

9.4.1 Customer Analytics/Clinical Data Analytics

9.4.1.1 Customer Behavioral Segmentation Analysis

9.4.2 Risk Analytics

9.4.2.1 Fraud Detection and Risk Management

9.4.3 Financial Analytics

9.4.3.1 Financial Performance

9.4.3.2 Financial Forecast and Reserve Determination

9.4.4 Sales and Marketing Analytics

9.4.4.1 Market Mix Modelling and Marketing ROI Assessment

9.4.5 Supply Chain Analytics

9.4.6 Workforce Analytics

10 Descriptive Analytics in Energy & Utilities: Market Size and Analysis

10.1 Industry Overview

10.2 Drivers, Restraints and Opportunities Analysis

10.3 Market Size and Analysis

10.4 Analytics Types and Applications

10.4.1 Customer Analytics

10.4.1.1 Customer Lifetime Value Analysis

10.4.2 Risk Analytics

10.4.2.1 Energy Risk Management

10.4.3 Financial Analytics

10.4.3.1 Revenue Assurance

10.4.3.2 Energy Forecasting

10.4.4 Sales and Marketing Analytics

10.4.4.1 Campaign Management

10.4.5 Grid Analytics

10.4.6 Workforce Analytics

11 Regions: Market Size and Analysis

11.1 Overview

11.1.1 Market Size and Analysis

11.2 North America

11.3 Western Europe

11.4 Central Eastern Europe

11.5 Asia Pacific

11.6 Middle East & Africa

11.7 Latin America

12 Vendor Profiles

12.1 IBM Corp.

12.1.1 Overview

12.1.2 Business unit

12.1.2.1 Geographic Revenue

12.1.3 Recent Developments

12.1.4 Business focus

12.1.5 SWOT analysis

12.1.6 Business Strategies

12.2 Hewlett-Packard Co.

12.2.1 Overview

12.2.2 Business Unit

12.2.3 Geographic Revenue

12.2.4 Recent Developments

12.2.5 Business Focus

12.2.6 SWOT Analysis

12.2.7 Business Strategy

12.3 Oracle Corp.

12.3.1 Overview

12.3.2 Business Unit

12.3.3 Geographic Revenue

12.3.4 Recent Developments

12.3.5 Business Focus

12.3.6 SWOT Analysis

12.3.7 Business Strategy

12.4 Dell Inc.

12.4.1 Overview

12.4.2 Business Unit

12.4.3 Geographic Revenue

12.4.4 Recent Developments

12.4.5 Business Focus

12.4.6 SWOT Analysis

12.4.7 Business Strategy

12.5 EMC Corp.

12.5.1 Overview

12.5.2 Business Unit

12.5.3 Geographic Revenues

12.5.4 Recent Developments

12.5.5 Business Focus

12.5.6 SWOT Analysis

12.5.7 Business Strategy

12.6 Accenture Plc.

12.6.1 Overview

12.6.2 Business Unit

12.6.3 Geographic Revenue

12.6.4 Recent Developments

12.6.5 Business Focus

12.6.6 SWOT Analysis

12.6.7 Business Strategy

12.7 Tata Consultancy Services Limited

12.7.1 Overview

12.7.2 Business Unit

12.7.3 Geographic Revenue

12.7.4 Recent Developments

12.7.5 Business Focus

12.7.6 SWOT Analysis

12.7.7 Business Strategy

13 Global Generalist

13.1 FICO

13.1.1 Overview

13.1.2 FICO Products

13.1.3 FICO in Analytics

13.2 SAP

13.2.1 Overview

13.2.2 SAP Products

13.2.3 SAP In Analytics

13.3 Microsoft Corp.

13.3.1 Overview

13.3.2 Microsoft Products

13.3.3 SAP In Analytics

13.4 SAS Institute Inc.

13.4.1 Overview

13.4.2 SAS Products

13.4.3 SAS In Analytics

13.5 TIBCO Software Inc.

13.5.1 Overview

13.5.2 TIBCO Products

13.5.3 TIBCO In Analytics

13.6 MicroStrategy Inc.

13.6.1 Overview

13.6.2 MicroStrategy Product

13.6.3 MicroStrategy in Analytics

13.7 Tableau Software Inc.

13.7.1 Overview

13.7.2 Tableau Product

13.7.3 Tableau in Analytics

14 Competitive Landscape

14.1 Competitor Comparison Analysis

Annexure 184

Abbreviations


List Of Figure

CHART 1 PEST ANALYSIS OF DESCRIPTIVE ANALYTICS MARKET

CHART 2 RESEARCH METHODOLOGY OF GLOBAL DESCRIPTIVE ANALYTICS MARKET

CHART 3 GLOBAL DESCRIPTIVE ANALYTICS MARKET REVENUE, 2016-2022 (USD BILLION)

CHART 4 BLOCK DIAGRAM-PREDICTIVE ANALYTICS PROCESS

CHART 5 PORTERS 5 FORCES ON DESCRIPTIVE ANALYTICS MARKET

CHART 6 EVOLUTION OF ANALYTICS MARKET

CHART 7 DESCRIPTIVE ANALYTICS MARKET SEGMENTATION

CHART 8 MARKET DYNAMICS-DRIVERS, RESTRAINTS AND OPPORTUNITIES

CHART 9 DRO-IMPACT ANALYSIS OF DESCRIPTIVE ANALYTICS MARKET

CHART 10 DRO OUTLOOK

CHART 11 BFSI_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 12 CUSTOMER PROFITABILITY-OUTLOOK

CHART 13 FRAMEWORK-IMPLEMENTATION OF CUSTOMER PROFITABILITY ANALYSIS

CHART 14 BENEFITS-CUSTOMER PROFITABILITY

CHART 15 BENEFITS-CUSTOMER ENGAGEMENT

CHART 16 BFSI_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 17 TYPES OF RISKS

CHART 18 BFSI_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 19 BFSI_SALE & MARKETING ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 20 FRAMEWORK-CROSS-CHANNEL MARKETING

CHART 21 BLOCK DIAGRAM-CROSS CHANNEL OPTIMIZATION

CHART 22 BFSI_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 23 FRAMEWORK-WORFOCE RETENTION

CHART 24 DRO OUTLOOK

CHART 25 RETAIL & CONSUMER GOODS_CUSTOMER ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 26 BENEFITS-CUSTOMER LIFETIME VALUE

CHART 27 CUSTOMER LIFETIME VALUE-BLOCK DIAGRAM

CHART 28 FACTORS-CUSTOMER LIFETIME VALUE

CHART 29 CUSTOMER ENGAGEMENT-MODEL

CHART 30 RETAIL & CONSUMER GOODS_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 31 TYPES-RETAIL FRAUD

CHART 32 BLOCK DIAGRAM-FRAUD ISSUES ARRIVAL NODES IN RETAIL

CHART 33 RETAIL & CONSUMER GOODS_FINANCIAL ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 34 BENEFITS-PRICE OPTIMIZATION

CHART 35 RETAIL & CONSUMER GOODS_SALES & MARKETING ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 36 RETAIL & CONSUMER GOODS_SUPPLY CHAIN ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 37 MODEL-DEMAND FORECASTING

CHART 38 BENEFITS-DEMAND FORECASTING

CHART 39 IMPORTANCE-DEMAND FORECASTING MODEL

CHART 40 INVENTORY MANAGEMENT IN RETAIL INDUSTRY

CHART 41 BENEFITS-INVENTORY MANAGEMENT

CHART 42 RETAIL & CONSUMER GOODS_WORKFORCE ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 43 WORKFORCE-BLOCK DIAGRAM

CHART 44 KEY TRENDS-TELECOM MARKET

CHART 45 PRIORITY-ANALYTICS ADOPTION IN TELECOM

CHART 46 DRO OUTLOOK

CHART 47 TELECOM_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPE, 2016-2022, Y-O-Y (%)

CHART 48 TELECOM_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 49 CUSTOMER LIFECYCLE-OUTLOOK

CHART 50 CUSTOMER LIFECYCLE

CHART 51 FACTORS-CUSTOMER PROFITABILITY

CHART 52 CUSTOMER PROFITABILITY-BLOCK DIAGRAM

CHART 53 REASONS-CHURN IN TELECOM INDUSTRY

CHART 54 POINTS-TO REDUCE CHURN IN TELECOM INDUSTRY

CHART 55 FACTORS-CUSTOMER PROFITABILITY

CHART 56 TELECOM_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 57 TELECOM_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 58 STREAMS-REVENUE LEAKAGE

CHART 59 SOURCE OF REVENUE LEAKAGES

CHART 60 CHALLENGES-REVENUE ASSURANCE

CHART 61 OBJECTIVE-REVENUE ASSURANCE

CHART 62 PHASES-MATURE REVENUE ASSURANCE IN TELECOM INDUSTRY

CHART 63 BENEFITS-REVENUE ASSURANCE IN TELECOM INDUSTRY

CHART 64 TELECOM_SALES & MARKETING ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 65 APPROACH-CROSS-SELL AND UP-SELL

CHART 66 RECOVERY TOOL-CROSS-SELL AND UP-SELL

CHART 67 STRATEGY-CROSS-SELL AND UP-SELL

CHART 68 BENEFITS-CROSS-SELL AND UP-SELL

CHART 69 BLOCK DIAGRAM-CAMPAIGN MANAGEMENT

CHART 70 BENEFITS-CAMPAIGN MANAGEMENT

CHART 71 TELECOM_NETWORK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 72 TELECOM_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 73 DRO OUTLOOK

CHART 74 HEALTHCARE_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 75 CUSTOMER BEHAVIORS- BLOCK DIAGRAM

CHART 76 HEALTHCARE_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 77 HEALTHCARE_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 78 HEALTHCARE_SALES & MARKETING ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 79 HEALTHCARE_SUPPLY CHAIN ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 80 HEALTHCARE_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 81 DRO OUTLOOK

CHART 82 ENERGY & UTILITIES_CUSTOMER ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 83 BENEFITS OF CUSTOMER ANALYTICS IN ENERGY & UTILITIES

CHART 84 ENERGY & UTILITIES_RISK ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 85 BENEFITS OF RISK MANAGEMENT

CHART 86 RISK MANAGEMENT LIFE CYCLE

CHART 87 ENERGY & UTILITIES_FINANCIAL ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 88 BENEFITS OF REVENUE ASSURANCE

CHART 89 ENERGY & UTILITIES_SALES & MARKETING ANALYTICS MARKET GROWTH,

2016-2022, Y-O-Y (%)

CHART 90 ENERGY & UTILITIES_GRID ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 91 ENERGY & UTILITIES_WORKFORCE ANALYTICS MARKET GROWTH, 2016-2022, Y-O-Y (%)

CHART 92 IBM CORP: OVERVIEW SNAPSHOT

CHART 93 IBM: BUSINESS UNITS

CHART 94 IBM: GEOGRAPHIC REVENUE

CHART 95 IBM: SWOT ANALYSIS

CHART 96 HP: OVERVIEW SNAPSHOT

CHART 97 HP: BUSINESS UNITS

CHART 98 HP: GEOGRAPHIC REVENUE

CHART 99 HP: SWOT ANALYSIS

CHART 100 ORACLE: OVERVIEW SNAPSHOT

CHART 101 ORACLE: BUSINESS UNIT

CHART 102 ORACLE: SWOT ANALYSIS

CHART 103 DELL: OVERVIEW SNAPSHOT

CHART 104 DELL: BUSINESS UNITS

CHART 105 DELL: GEOGRAPHIC REVENUE

CHART 106 DELL: SWOT ANALYSIS

CHART 107 EMC: OVERVIEW SNAPSHOT

CHART 108 EMC: BUSINESS UNIT

CHART 109 EMC: GEOGRAPHIC REVENUE

CHART 110 EMC: SWOT ANALYSIS

CHART 111 ACCENTURE: OVERVIEW SNAPSHOT

CHART 112 ACCENTURE: BUSINESS UNIT

CHART 113 ACCENTURE: GEOGRAPHIC REVENUE

CHART 114 ACCENTURE: SWOT ANALYSIS

CHART 115 TCS: OVERVIEW SNAPSHOT

CHART 116 TCS: BUSINESS UNIT

CHART 117 TCS: GEOGRAPHIC REVENUE

CHART 118 TCS: SWOT ANAYSIS

CHART 119 FICO: OVERVIEW SNAPSHOT

CHART 120 SAP: OVERVIEW SNAPSHOT

CHART 121 MICROSOFT: OVERVIEW SNAPSHOT

CHART 122 SAS: OVERVIEW SNAPSHOT

CHART 123 TIBCO: OVERVIEW SNAPSHOT

CHART 124 MICROSTRATEGY: OVERVIEW SNAPSHOT

CHART 125 TABLEAU: OVERVIEW SNAPSHOT

CHART 126 ANALYTICS TYPE ANALYSIS

CHART 127 VENDOR ANALYSIS


List Of Table

Tables

 

TABLE 1 GLOBAL DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD BILLION)

TABLE 2 GLOBAL DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 3 BFSI_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD BILLION)

TABLE 4 BFSI_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 5 RETAIL & CONSUMER GOODS_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 6 RETAIL & CONSUMER GOODS_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 7 TELECOM_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 8 HEALTHCARE_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 9 HEALTHCARE_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 10 ENERGY & UTILITIES_DESCRIPTIVE ANALYTICS MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION)

TABLE 11 ENERGY & UTILITIES_DESCRIPTIVE ANALYTICS MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%)

TABLE 12 DESCRIPTIVE ANALYTICS MARKET REVENUE BY REGION, 2016-2022 (USD MILLION)

TABLE 13 DESCRIPTIVE ANALYTICS MARKET GROWTH BY REGIONS, 2016-2022, Y-O-Y (%)

TABLE 14 NORTH AMERICA_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 15 NORTH AMERICA_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 16 WESTERN EUROPE_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 17 WESTREN EUROPE_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 18 CENTRAL EASTREN EUROPE_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 19 CENTRAL EASTERN EUROPE_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 20 ASIA PACIFIC_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 21 ASIA PACIFIC_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 22 MIDDLE EAST & AFRICA_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 23 MIDDLE EAST & AFRICA_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022 (Y-O-Y) %

TABLE 24 LATIN AMERICA_DESCRIPTIVE ANALYTICS MARKET REVENUE BY VERTICALS, 2016-2022 (USD MILLION)

TABLE 25 LATIN AMERICA_DESCRIPTIVE ANALYTICS MARKET GROWTH BY VERTICALS, 2016-2022, Y-O-Y (%)

TABLE 26 IBM: RECENT DEVELOPMENTS

TABLE 27 HP: RECENT DEVELOPMENTS

TABLE 28 ACCENTURE: RECENT DEVELOPMENTS

TABLE 29 TCS: RECENT DEVELOPMENTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Products

Analytics Types and Applications:Customer AnalyticsRisk AnalyticsFinancial AnalyticsSales and Marketing AnalyticsWorkforce AnalyticsVerticalsBFSIRetail & Consumer GoodsTelecomHealthcareEnergy & Utilities


Companies

IBM Corp.

Hewlett-Packard Co.

Oracle Corp.

Dell Inc.

EMC Corp.

Accenture Plc.

Tata Consultancy Services Limited

FICO

SAP

Microsoft Corp.

SAS Institute Inc.

TIBCO Software Inc.

MicroStrategy Inc.

Tableau Software Inc.