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Global Mobile Communications and Mobile Broadband - Analyses and Statistics

Global Mobile Communications and Mobile Broadband - Analyses and Statistics


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Executive Summary

Smartphone growth shifts to the emerging markets while LTE network deployment continue

The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.

Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones, mainly from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and Southern Asia.

A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop incredible new applications and services - but if the infrastructure cannot handle the capacity, there will be little use for them. The developed markets in particular are eating up new spectrum with a voracious appetite.

The industry is of course attempting to address the infrastructure issue, with recent attention being given to 5G technology. However despite this widespread interest in 5G for the future; it is LTE which is making enormous inroads today.

In 2016 there are well over 1 billion LTE subscribers worldwide and LTE-A has become a key focus for the operators. In early 2016 there were already over 116 LTE-A networks deployed worldwide. In addition VoLTE deployments have also increased rapidly and by the end of 2015 there were 40 deployed around the world.

Key developments:

In 2016 there are expected to be just over 2 billion handset shipments worldwide.

1 out of every 3 operators is investing in LTE-A technology in 2016.

Asia Pacific is the leading region in terms of LTE subscriptions with over 50% market share.

In common with other mature markets, there remain a high proportion of mobile subscribers on 3G plans in Australia. However, this sector is diminishing in line with the greater reach of LTE networks and a wider range of cheap LTE-enabled smartphones.

China, USA and India are the world’s largest smart phone markets.

In South Africa, the network operators are increasingly forced to find innovative ways of distinguishing themselves from competitors in order to acquire and retain customers, and to streamline their operations.

Brazil is home to more than one third of all mobile users in Latin America and the Caribbean. The four major mobile companies – Vivo, Claro, TIM Brasil, and Oi – have secured spectrum in the 2.5GHz band for LTE services, and are rolling out networks at a considerable pace in an effort to gain subscribers and secure revenue from mobile data services.

 

1. Global mobile market - key statistics and trends

1.1 Global mobile market summary

1.1.1 Other trends

1.2 Global mobile broadband

1.3 Global mobile subscriptions

1.4 Financial insights

1.4.1 Global mobile capital expenditure (CAPEX)

1.4.2 Software-defined networks to reduce CAPEX

1.4.3 Global mobile revenue

1.4.4 Can mobile operators afford a mobile-only strategy?

1.4.5 Data mining the next driver of mobile revenue

1.5 Global mobile broadband statistics

1.5.1 Mobile data traffic

1.6 Leading global carriers

1.7 Technology insights

1.7.1 HSPA

1.7.2 LTE

1.7.3 WiMAX

1.7.4 IMS

1.7.5 5G

1.8 The spectrum issue

1.8.1 Spectrum issue more to it than meets the eye

1.8.2 White spaces overview and examples

1.9 The changing state of the industry

1.9.1 Mobile location based services (MLBS)

1.9.2 HetNet architecture

1.9.3 Small cell networks

1.9.4 Monetising mobile towers

1.9.5 Fixed Mobile Conversion

1.9.6 Mobile consolidation is unavoidable

1.9.7 FCC Open Internet Rules

1.9.8 Comparing the spectrum policies of America and China

1.9.9 The Google factor in the Obama broadband speech

1.9.10 Moving from 4G to 5G

2. Global mobile devices market

2.1 Smartphones, Handsets, Phablets and Tablets

2.1.1 The future of the smartphone market

2.1.2 Who will dominate the WiFi market?

2.1.3 Global mobile handset statistics and forecasts

2.1.4 Smart connected mobile devices

2.1.5 Safety and security issues

2.2 Wearables

2.2.1 Wearable technology

2.2.2 Wearable wireless devices

2.2.3 Sensors

3. Messaging market

3.1 Mobile messaging and OTT messaging Apps

3.1.1 Mobile messaging insights

3.1.2 The declining SMS market

3.1.3 Mobile photo-messaging and self destruction

3.1.4 Email/mobile email

3.1.5 Unified Communications (UC)

3.1.6 Unstructured Supplementary Service Data (USSD)

3.1.7 Big Data and the messaging/UC segment

4. Mobile broadbnad infrastructure

4.1 Global LTE, LTE-A, VoLTE and 5G Markets

4.1.1 Global LTE overview

4.1.2 Global LTE subscriptions and deployments

4.1.3 Global VoLTE overview

4.1.4 5G technologies and services

4.1.5 Recent developments

4.1.6 LTE-A - Key statistics

4.1.7 5G platform for M2M and IoT smart homes and smart cities

4.1.8 Conclusion: Will telcos be able to harness the new business opportunities of 5G?

5. Selected mobile industry case studies

5.1 USA

5.1.1 Mobile market

5.1.2 General statistics

5.1.3 Mobile voice

5.1.4 Mobile data

5.1.5 Mobile infrastructure

5.2 Latin America

5.2.1 Brazil

5.3 Europe

5.3.1 France

5.4 Africa

5.4.1 South Africa

5.5 Middle East

5.5.1 Saudi Arabia

5.6 Asia

5.6.1 China

5.6.2 India

5.7 Australia

5.7.1 Mobile market

5.7.2 General statistics

Table 1 Global mobile broadband market share by technology 2015

Table 2 Regional mobile broadband penetration and active subscriptions 2014; 2015

Table 3 Top ten OECD countries by mobile broadband subscriptions 2012; 2014

Table 4 Global subscriptions, unique subscribers and annual change 2009 - 2016

Table 5 Regional - mobile subscribers 2009 2015

Table 6 Global mobile CAPEX 2011 - 2020

Table 7 Global telecoms CAPEX 2008 - 2016

Table 8 Global - mobile and mobile data revenue 2012 - 2020

Table 9 Global - mobile data traffic 2000; 2011 - 2015; 2019

Table 10 Regional - mobile data traffic growth forecast 2014 - 2019

Table 11 Global top 20 mobile operators by connections and revenue Mid 2014

Table 12 Global top 13 mobile parent carriers by consolidated mobile subscribers 2014

Table 13 Worldwide LTE subscribers 2011 - 2020

Table 14 Worldwide LTE growth 2010 - 2015

Table 15 Global smartphone operating system market share 2010 - 2014; 2018

Table 16 Worldwide LBS subscribers 2008 2014

Table 17 Worldwide MLBS revenue 2007; 2009; 2011; 2013 2015; 2019

Table 18 Historical regional MLBS revenue 2009

Table 19 African tower industry 2009 - 2015

Table 20 Leading countries - used smart phone market - 2016

Table 21 Global mobile handset shipments 2004 - 2016

Table 22 Global mobile handset revenue 2010 - 2015

Table 23 Share of mobile handset shipments by region 2012 - 2015

Table 24 Global handset suppliers' market share 2011 Q3 2015

Table 25 Global smart connected device shipments by price band 2013; 2014; 2018

Table 26 Global smartphone operating system market share 2011 Q2 2015

Table 27 Global smartphone shipments 2010 2015

Table 28 Global smartphone share of handset market 2009 - 2015

Table 29 Global top five smartphone vendors shipments and growth 2012 - 2015

Table 30 Global top five smartphone vendors annual market share 2012 - 2015

Table 31 Global tablet shipments 2010 2015

Table 32 Global top five tablet vendors market share 2013 - 2015

Table 33 Global wearable devices by category market share 2013 - 2015

Table 34 Global wearable device shipments 2014 - 2020

Table 35 Global SMS traffic and revenue 2005 - 2018

Table 36 Worldwide number of email users 2009 - 2015

Table 37 Global LTE subscribers and annual change 2011 - 2020

Table 38 Global LTE network growth 2010 - 2015

Table 39 Regional market share of global LTE subscriptions 2012 Q3 2015

Table 40 LTE as percentage of all mobile connections 2014; 2019

Table 41 LTE equipped devices by category 2014; 2019

Table 42 USA - mobile market revenue, roaming revenue, ARPU 2000 - 2015

Table 43 USA - mobile subscribers and penetration 2002 - 2016

Table 44 USA - messaging traffic (SMS, MMS) 2009 - 2014

Table 45 USA - mobile data traffic 2011 - 2015

Table 46 Brazil - mobile subscribers and penetration rate 2005- 2015

Table 47 Brazil - mobile prepaid/postpaid ratio 2003 - 2015

Table 48 Evolution of mobile ARPU in Brazil major operators 2009 - 2015

Table 49 Brazil - 3G mobile broadband subscribers and penetration 2008 - 2015

Table 50 Brazil - average mobile broadband speed 2008 - 2014

Table 51 Brazil - mobile broadband accesses by operator 2013 - 2015

Table 52 Brazil - mobile market share by technology 2004 - 2015

Table 53 Brazil - M2M terminals (standard) 2008 2015

Table 54 Brazil - handset and smartphones sales 2011 - 2015

Table 55 Brazil - domestic mobile handset production 2003 2014

Table 56 France - mobile services revenue 1998 - 2016

Table 57 France - average monthly bill, ARPU - 2006 - 2015

Table 58 France - historic - Mobile subscribers (national, old format incl. M2M) and penetration rate 1999 - 2004

Table 59 France - mobile subscribers (national, old format incl. M2M) and penetration rate 2005 - 2014

Table 60 France - mobile subscribers (national) and penetration rate 2013 - 2017

Table 61 France - mobile operator market share 2005 - 2014

Table 62 France - prepaid and contract subscribers (old format national, incl. M2M) 2005 2014

Table 63 France - percentage of prepaid versus contract subscribers 1999 - 2015

Table 64 France - prepaid and contract subscribers (national, excl. M2M) 2011 2017

Table 65 France - data market revenue 2002 - 2014

Table 66 France - data as proportion of mobile service revenue 2004 - 2015

Table 67 France - mobile data traffic (TB) 2008 - 2016

Table 68 France - average mobile data traffic per subscriber 2011 - 2015

Table 69 France - average mobile data traffic per 3G/LTE subscriber 2011 - 2015

Table 70 France - SMS traffic volume (national) 2004 - 2016

Table 71 France - annual SMS volume (national) 2003 - 2015

Table 72 France - annual MMS volume 2000 - 2015

Table 73 France - active mobile broadband subscribers 2007 - 2016

Table 74 France - dedicated mobile broadband subscribers 2007 - 2016

Table 75 France - 2G base stations in service by operator February 2016

Table 76 France - 3G base stations in service by operator February 2016

Table 77 France - active 3G subscribers and proportion of total 2007 - 2015

Table 78 France - LTE base stations in service by operator February 2016

Table 79 France - active LTE subscribers and proportion of total 2014 - 2015

Table 80 Mobile subscribers and penetration rate in South Africa 2005 - 2016

Table 81 South Africa - Vodacom SMS traffic 2012 - 2014

Table 82 South Africa - active mobile broadband subscribers 2010 - 2014

Table 83 Vodacom South Africa broadband subscribers 2006 - 2012

Table 84 Vodacom South mobile data use 2012 2014

Table 85 Vodacom South Africa smartphone vs. dongle users 2009 2014

Table 86 Vodacom South Africa active data devices by type 2012 2014

Table 87 Saudi Arabia - mobile subscribers and penetration 2007 - 2015

Table 88 Saudi Arabia - mobile operators, subscribers and annual change 2014

Table 89 Saudi Arabia - major mobile operators' subscribers and market shares 2005 - 2014

Table 90 Saudi Arabia prepaid subscribers 2002 - 2014

Table 91 Zain prepaid subscribers 2008 - 2014

Table 92 Saudi Arabia - mobile broadband subscriptions technologies and penetration 2010 - 2015

Table 93 China - mobile subscribers and annual change 1995 - 2016

Table 94 China - online Instant messaging users and utilisation rate 2009 2014

Table 95 China Mobile 3G and LTE subscribers 2009 - 2015

Table 96 China Mobile - mobile data traffic 2010 - 2015

Table 97 China Telecom Monthly Average data Traffic per handset 2011 2015

Table 98 China Telecom Total Handset data traffic 2012 2015

Table 99 China Unicom Total Handset data traffic 2010 - 2015

Table 100 China Unicom Average data usage per subscriber 2010 - 2014

Table 101 China Unicom Mobile broadband data card subscribers 2010 2014

Table 102 Little Smart (PHS) subscribers 2002 - 2012

Table 103 Overview of India's mobile market 2012 - 2015

Table 104 India - Mobile subscribers, annual change and penetration 2006 - 2015

Table 105 India - mobile subscribers (GSM and CDMA) 2002 - 2015

Table 106 India - GSM mobile subscribers and annual change 1997 - 2015

Table 107 India - mobile penetration in urban and rural areas 2007; 2009 - 2015

Table 108 India - mobile services revenue 1996 - 2014

Table 109 India - mobile ARPU by technology, prepaid/postpaid/blended 2014

Table 110 India - mobile ARPU by technology, prepaid/postpaid/blended 2013

Table 111 India - mobile ARPU (GSM and CDMA) 2005 - 2015

Table 112 Australia - mobile market subscribers, penetration rate and annual change 2000 - 2016

Table 113 Australia - historic - 3G mobile subscribers by carrier 2003 - 2011

Table 114 Australia - historic - Annual change of 3G mobile subscribers by carrier 2007 - 2011

Table 115 Australia - proportion of 3G mobile subscribers versus total subscribers by carrier 2006 - 2015

Table 116 Australia - historic - 2G mobile subscribers by carrier 2006 - 2011

Table 117 Australia - historic - Annual change of 2G mobile subscribers by carrier 2006 - 2011

Table 118 Australia - average LTE speed by MNO 2012 - 2015

Chart 1 Global subscriptions, unique subscribers and annual change 2009 2015

Chart 2 Global evolution of mobile CAPEX 2010 - 2015

Chart 3 Global top 13 mobile carriers by subscribers 2014

Chart 4 Worldwide LTE subscriber forecast to 2020

Chart 5 Smartphone manufacturers' annual market share 2015

Chart 6 Global wearable devices by category at a glance 2013 - 2015

Chart 7 Global SMS traffic and revenue 2005 - 2018

Chart 8 Evolution of Brazil's mobile subscriber base 2000 - 2015

Chart 9 Evolution of mobile ARPU in Brazil major operators 2009 2015

Chart 10 France - average monthly bill and ARPU - 2006 2015

Chart 11 France - mobile subscribers (national) and penetration rate 2005 2014

Chart 12 France - mobile operator market share 2005 2014

Chart 13 France - prepaid and contract subscribers (national) 2005 2014

Chart 14 France - data market revenue 2003 2014

Chart 15 France - Quarterly SMS traffic volume; SMS/user/month (national) 2004 - 2016

Chart 16 France - active 3G subscribers and annual change 2007 - 2015

Chart 17 Mobile subscribers and penetration rate in South Africa 2005 - 2016

Chart 18 Saudi Arabia - mobile operators' market share 2005 - 2014

Chart 19 China Mobile market subscribers, Population Penetration, Annual Change 2006 - 2016

Chart 20 China - mobile market share per operator 2008 - 2015

Chart 21 India - mobile subscribers and penetration 2006 - 2015

Chart 22 India - mobile subscribers (GSM and CDMA) - 2002-2015

Chart 23 India - GSM mobile subscribers and annual change - 2005-2015

Chart 24 India - mobile penetration urban and rural - 2007; 2009-2015

Chart 25 India - mobile ARPU (GSM and CDMA) - 2005-2015

Chart 26 Australia - overview of mobile market subscribers versus population 2005 2016

Exhibit 1 Defined: HSDPA, HSUPA, HSPA, HSPA+

Exhibit 2 WiMAX Forum

Exhibit 3 What is IMS?

Exhibit 4 White Spaces

Exhibit 5 Mobile infrastructure running out of steam

Exhibit 6 Indoor Location Based Services

Exhibit 7 Flyer handed out by the FCC

Exhibit 8 The Power of 5G

Exhibit 9 Nokia's challenges and triumphs

Exhibit 10 Open Handset Alliance

Exhibit 11 Wearable smart rings

Exhibit 12 Monitoring swimmers

Exhibit 13 - A brief history SMS

Exhibit 14 Mobile Instant Messaging (MIM)

Exhibit 15 Examples of popular Mobile Instant Messaging Apps

Exhibit 16 - Definition: Premium SMS

Exhibit 17 Sybase 365

Exhibit 18 Key benefits of USSD

Exhibit 19 LTE definition

Exhibit 20 VoLTE: data first, voice second

Exhibit 21 VoLTE launches April 2015

Exhibit 22 The Power of 5G

Exhibit 23 Australia - background information on the 3G race by the MNOs

Chart 1 Global subscriptions, unique subscribers and annual change 2009 2015

Chart 2 Global evolution of mobile CAPEX 2010 - 2015

Chart 3 Global top 13 mobile carriers by subscribers 2014

Chart 4 Worldwide LTE subscriber forecast to 2020

Chart 5 Smartphone manufacturers' annual market share 2015

Chart 6 Global wearable devices by category at a glance 2013 - 2015

Chart 7 Global SMS traffic and revenue 2005 - 2018

Chart 8 Evolution of Brazil's mobile subscriber base 2000 - 2015

Chart 9 Evolution of mobile ARPU in Brazil major operators 2009 2015

Chart 10 France - average monthly bill and ARPU - 2006 2015

Chart 11 France - mobile subscribers (national) and penetration rate 2005 2014

Chart 12 France - mobile operator market share 2005 2014

Chart 13 France - prepaid and contract subscribers (national) 2005 2014

Chart 14 France - data market revenue 2003 2014

Chart 15 France - Quarterly SMS traffic volume; SMS/user/month (national) 2004 - 2016

Chart 16 France - active 3G subscribers and annual change 2007 - 2015

Chart 17 Mobile subscribers and penetration rate in South Africa 2005 - 2016

Chart 18 Saudi Arabia - mobile operators' market share 2005 - 2014

Chart 19 China Mobile market subscribers, Population Penetration, Annual Change 2006 - 2016

Chart 20 China - mobile market share per operator 2008 - 2015

Chart 21 India - mobile subscribers and penetration 2006 - 2015

Chart 22 India - mobile subscribers (GSM and CDMA) - 2002-2015

Chart 23 India - GSM mobile subscribers and annual change - 2005-2015

Chart 24 India - mobile penetration urban and rural - 2007; 2009-2015

Chart 25 India - mobile ARPU (GSM and CDMA) - 2005-2015

Chart 26 Australia - overview of mobile market subscribers versus population 2005 2016

Exhibit 1 Defined: HSDPA, HSUPA, HSPA, HSPA+

Exhibit 2 WiMAX Forum

Exhibit 3 What is IMS?

Exhibit 4 White Spaces

Exhibit 5 Mobile infrastructure running out of steam

Exhibit 6 Indoor Location Based Services

Exhibit 7 Flyer handed out by the FCC

Exhibit 8 The Power of 5G

Exhibit 9 Nokia's challenges and triumphs

Exhibit 10 Open Handset Alliance

Exhibit 11 Wearable smart rings

Exhibit 12 Monitoring swimmers

Exhibit 13 - A brief history SMS

Exhibit 14 Mobile Instant Messaging (MIM)

Exhibit 15 Examples of popular Mobile Instant Messaging Apps

Exhibit 16 - Definition: Premium SMS

Exhibit 17 Sybase 365

Exhibit 18 Key benefits of USSD

Exhibit 19 LTE definition

Exhibit 20 VoLTE: data first, voice second

Exhibit 21 VoLTE launches April 2015

Exhibit 22 The Power of 5G

Exhibit 23 Australia - background information on the 3G race by the MNOs

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