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Harte Hanks Inc (HHS) - Financial and Strategic SWOT Analysis Review

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Harte Hanks Inc (HHS)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description-A detailed description of the company's operations and business divisions.

- Corporate strategy-Analyst's summarization of the company's business strategy.

- SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history-Progression of key events associated with the company.

- Major products and services-A list of major products, services and brands of the company.

- Key competitors-A list of key competitors to the company.

- Key employees-A list of the key executives of the company.

- Executive biographies-A brief summary of the executives' employment history.

- Key operational heads-A list of personnel heading key departments/functions.

- Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

- Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

- Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Harte Hanks Inc (Harte Hanks) is a multi-channel marketing organization. The company develops integrated solutions through strategic agencies and core marketing services that connect brands with prospects and customers. It offers a broad range of marketing services and data management software including agency and digital services, database marketing solutions and business-to-business lead generation, direct mail and contact centers. Harte Hanks offers its solutions to B2B, retail, consumer, finance, pharma, travel and leisure, automotive, technology, entertainment and insurance industries. It markets solutions through direct sales force, resellers and original equipment manufacturers channels. The company has operations in North America, Europe and Asia Pacific. Harte Hanks is headquartered in San Antonio, Texas, the US.

Harte Hanks Inc Key Recent Developments

Aug 08,2018: Harte Hanks posts Q2 2018 results

May 17,2018: Harte Hanks to hire new independent directors to board

Apr 05,2018: Harte Hanks to eliminate hundreds of jobs in Texas

Nov 02,2017: Harte Hanks appoints Jon C. Biro as new chief financial officer

Sep 29,2017: Harte Hanks reports second quarter 2017 results

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company


Table Of Content


Table of Contents

Table of Contents 3

List of Tables 4

List of Figures 4

Section 1-About the Company 5

Harte Hanks Inc-Key Facts 5

Harte Hanks Inc-Key Employees 6

Harte Hanks Inc-Key Employee Biographies 7

Harte Hanks Inc-Major Products and Services 8

Harte Hanks Inc-History 9

Harte Hanks Inc-Company Statement 12

Harte Hanks Inc-Locations And Subsidiaries 15

Head Office 15

Other Locations & Subsidiaries 15

Section 2-Company Analysis 17

Company Overview 17

Harte Hanks Inc-Business Description 18

Geographical Segment: Other Countries 18

Performance 18

Geographical Segment: The US 18

Performance 18

Harte Hanks Inc-Corporate Strategy 19

Harte Hanks Inc-SWOT Analysis 20

SWOT Analysis-Overview 20

Harte Hanks Inc-Strengths 20

Harte Hanks Inc-Weaknesses 21

Harte Hanks Inc-Opportunities 22

Harte Hanks Inc-Threats 23

Harte Hanks Inc-Key Competitors 24

Section 3-Company Financial Ratios 25

Financial Ratios-Capital Market Ratios 25

Financial Ratios-Annual Ratios 26

Performance Chart 29

Financial Performance 29

Financial Ratios-Interim Ratios 30

Financial Ratios-Ratio Charts 31

Section 4-Company's Recent Developments 32

Nov 02, 2017: Harte Hanks appoints Jon C. Biro as new chief financial officer 32

Sep 29, 2017: Harte Hanks reports second quarter 2017 results 33

Aug 17, 2017: Harte Hanks reports first quarter 2017 results 34

Jun 09, 2017: Harte Hanks reports fourth quarter and full year 2016 results 35

Section 5-Appendix 36

Methodology 36

Ratio Definitions 36

About GlobalData 40

Contact Us 40

Disclaimer 40

List Of Figure

List of Figures

Harte Hanks Inc, Performance Chart (2013-2017) 29

Harte Hanks Inc, Ratio Charts 31

List Of Table

List of Tables

Harte Hanks Inc, Key Facts 5

Harte Hanks Inc, Key Employees 6

Harte Hanks Inc, Key Employee Biographies 7

Harte Hanks Inc, Major Products and Services 8

Harte Hanks Inc, History 9

Harte Hanks Inc, Other Locations 15

Harte Hanks Inc, Subsidiaries 15

Harte Hanks Inc, Key Competitors 24

Harte Hanks Inc, Ratios based on current share price 25

Harte Hanks Inc, Annual Ratios 26

Harte Hanks Inc, Annual Ratios (Cont...1) 27

Harte Hanks Inc, Annual Ratios (Cont...2) 28

Harte Hanks Inc, Interim Ratios 30

Currency Codes 36

Capital Market Ratios 36

Equity Ratios 37

Profitability Ratios 37

Cost Ratios 38

Liquidity Ratios 38

Leverage Ratios 39

Efficiency Ratios 39

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Harte Hanks Inc, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts


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