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Hong Kong: Operators Work to Promote 4G Migration and Compete on Customer Experience

Hong Kong: Operators Work to Promote 4G Migration and Compete on Customer Experience


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Executive Summary

In 2015, Hong Kong will be the one of the most sophisticated telecom services market in the Asia-Pacific region, with estimated revenue of US$6.4bn or 2.1% of GDP. Mobile data services will be the most important growth driver, generating $155m more revenue in 2015 than in 2014, owing to focus on bundled services offerings, diversified handset models and low 4G data tariffs. Pyramid Research expects to see overall service revenue grow at a CAGR of 1.4% from 2015 to 2020. The fixed/mobile revenue split will be inclined toward mobile, as mobile service revenue will be driven primarily by improvement in device subsidies, value-added services and overall customer experience.

Key Findings

- With estimated revenue of $6.4bn, the telecom services market in Hong Kong is one of the most sophisticated telecom markets in the world in 2015 but with only mild growth prospects compared with the rest of the APAC region.

- Pyramid Research expects total telecom revenue in Hong Kong to grow at a CAGR of 1.4% over the next five years to reach $6.8bn in 2020, driven by operators' investment in improving network speed and capacity.

- Data will emerge as the largest contributor toward overall telecom service revenue over the forecast, with its share growing from 46.3% to 54.6% of overall telecom service revenue by 2020. Mobile data will have a major share of 76.3% in data revenue, owing to aggressive 4G expansions, reduction in data tariffs and increased smartphone proliferation.

Synopsis

"Hong Kong: Operators Work to Promote 4G Migration and Compete on Customer Experience" report provides an executive-level overview of the telecommunications market in Hong Kong today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into Hong Kong's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: telecom market size and trends in Hong Kong compared with other countries in the region.

- Economic, demographic and political context in Hong Kong.

- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data.

- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2013 to 2020.

- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

- An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services; a quantitative analysis of service adoption trends by network technology and by operator, as well as average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Hong Kong's telecommunications markets.

Reasons To Buy

- Gain in-depth analysis of current strategies and future trends of Hong Kong's telecommunications market, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

- Understand the factors behind ongoing and upcoming trends in Hong Kong's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.

- Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the Hong Kong telecom market.

- Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

- Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Hong Kong.

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

Hong Kong telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Hong Kong communications market revenue , 2013-2020

Segment revenue CAGRs, 2015-2020

Segment revenues 2013-2020

Service revenue mix: voice, data & video, 2015, 2020

Service revenue mix: fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 20132020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Hong Kong telecommunications market

Hong Kong telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Hong Kong communications market revenue , 2013-2020

Segment revenue CAGRs, 2015-2020

Segment revenues 2013-2020

Service revenue mix: voice, data & video, 2015, 2020

Service revenue mix: fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 20132020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Hong Kong telecommunications market

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PCCW-HKT

SmarTone

China Mobile Hong Kong

HKBN

HGC

Hong Kong, mobile data in Hong Kong, fixed data in Hong Kong, Broadband Hong Kong, Hong Kong mobile broadband, Hong Kong fixed broadband, prepaid in Hong Kong, postpaid in Hong Kong, 3G in Hong Kong, 4G in Hong Kong, LTE in Hong Kong, FTTH in Hong Kong, Hong Kong network upgrades, Hong Kong fiber roll out, PCCW, HKT, SmarTone, HKBN, Hutchinson, China Mobile


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