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Iceland-Telecoms, Mobile, Broadband and Digital Media-Statistics and Analyses

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Iceland prepares for release of multi-band spectrum for LTE

Although Iceland has one of Europe's smallest economies, it is an affluent country and its people are avid users of technology and telecom services. There is effective competition in the mobile and broadband markets, with a number of players having emerged to challenge the dominance of the two leading players Siminn and Vodafone Iceland. The new entrants Nova and 365 have expanded their launched fixed-line services, complementing their existing presence in the mobile phone market. Both launched mobile services in 2007, and by mid-2016 Nova had become a market leader in terms of the number of subscribers. 365 secured spectrum to develop national LTE services, but its coverage obligations were weakened in 2016 as its struggled against the pressure of a network sharing deal in place between Nova and Vodafone and with a state-funded fibre project aimed at delivering broadband to rural areas.

The telecom market for some years suffered from the effects of the economic downturn which erupted in 2008, though economic growth has translated into improved investment in the sector as the main telcos have been stimulated to upgrade mobile and fixed networks. The government has also been supportive by promoting Next Generation Access networks, particularly affecting rural areas.

The incumbent, Siminn, found itself in a precarious position with creditors as a result of it having hedged against the falling krona and the failure of banks to honour their currency swap agreements. With falling revenue the company was obliged to adopt efficiency measures and streamline its operations. Having undergone a restructure in 2013 to separate its wholesale and retail activities, the company in early 2015 gained regulatory approval to merge with its holding company Skipti.

Key developments:

Regulator opens consultation on auction of spectrum in the 700MHz, 2100MHz and 2600MHz bands;

Capital Advisers acquires Nova;

Regulator extends 900Hz concessions of Siminn and Vodafone for an additional five years;

Siminn's LTE network provides near 90% population coverage, delivering data at up to 150Mb/s;

Regulator caps the amount of frequencies which Vodafone Iceland and Nova can share;

Siminn lists on the Nasdaq Iceland exchange;

Regulator proposes reduction in MTRs effective from January 2017;

LTE licensees committed to providing 99% population.

Report update includes the regulator's annual report for 2015 and market data to June 2016, operator data updates, recent market developments.

Market penetration rates in Iceland's telecoms sector 2016 (e)

Penetration of telecoms services: | Penetration

Fixed-line telephony | 47%

Fixed broadband | 38%

Mobile SIM (population) | 134%

(Source: BuddeComm)

Companies mentioned in this report:

Vodafone Iceland, Siminn, Nova, Tal, 365 Media.


Table Of Content


1. Executive summary

2. Key statistics

3. Country overview

4. Telecommunications market

4.1 Historical overview

5. Regulatory environment

5.1 Historical overview

5.2 Regulatory authority

5.3 Privatisation

5.4 Interconnect

5.5 Access

5.6 Number Portability (NP)

5.7 Carrier preselection (CPS)

6. Fixed-network operators

6.1 Siminn

6.2 Vodafone Iceland

7. Telecommunications infrastructure

7.1 Overview of the national telecom network

7.2 International infrastructure

8. Fixed-line broadband market

8.1 Market analysis

8.1.1 Broadband statistics

8.1.2 Government policies

8.2 Forecasts broadband subscribers 2016; 2018; 2021

8.2.1 Notes on scenario forecasts

8.3 Fixed-line broadband technologies

8.3.1 Digital Subscriber Line (DSL) networks

8.3.2 Fibre-to-the-Premises (FttP) networks

8.3.3 Other fixed broadband services

9. Digital media

9.1 Digital TV

9.1.1 Videostreaming

9.2 Communications: VoIP

10. Mobile market

10.1 Market analysis

10.2 Mobile statistics

10.2.1 General statistics

10.2.2 Mobile data services

10.2.3 Mobile broadband

10.3 Regulatory issues

10.3.1 Roaming

10.3.2 Network sharing

10.3.3 Mobile Termination Rates (MTRs)

10.3.4 Licensing

10.3.5 Spectrum auctions

10.4 Mobile infrastructure

10.4.1 Analogue networks

10.4.2 Digital networks

10.4.3 Other infrastructure developments

10.5 M2M networks

10.6 Major mobile operators

10.7 Mobile Virtual Network Operators (MVNO)

10.8 Mobile content and applications

10.8.1 Mobile TV

11. Related reports

List Of Figure

Chart 1 Telecom market revenue by sector 2004 2016

Chart 2 Telecom market investment by sector 2004 2016

Chart 3 Skipti financial data 2006 2015

Chart 4 Fixed-line subscribers by operator 2006 2016

Chart 5 Fixed-line traffic (PSTN/ISDN) 2000 2016

Chart 6 Fixed-line revenue 2007 2016

Chart 7 Total broadband subscribers by type 2003 2016

Chart 8 Broadband subscribers by operator 2008 2016

Chart 9 DSL subscribers by operator 2004 2016

Chart 10 Mobile market share of voice subscribers by operator 2006 2016

Chart 11 Mobile data traffic by type 2008 2016

Chart 12 Active GMS and UMTS cards 2006 2016

Chart 13 Proportion of active GMS and UMTS cards 2008 2016

Exhibit 1 Overview of digital media

List Of Table

Table 1 Country statistics Iceland 2016 (e)

Table 2 Telephone network statistics 2016 (e)

Table 3 Internet user statistics 2016 (e)

Table 4 Broadband statistics 2016 (e)

Table 5 Mobile statistics 2016 (e)

Table 6 National telecommunications authority

Table 7 Telecom market revenue by sector 2004-2016

Table 8 Telecom market investment by sector 2004-2016

Table 9 Fixed and mobile number portings 2013-2015

Table 10 Skipti financial data 2006-2015

Table 11 Historic-Fixed-line access channels: PSTN and ISDN 1995; 1997; 1999-2009

Table 12 Fixed-line access channels: PSTN and ISDN 2010-2016

Table 13 Fixed-line (PSTN) subscribers by operator 2006-2016

Table 14 Fixed-line subscriber market share by operator 2006-2016

Table 15 Fixed-line traffic (PSTN/ISDN) 2000-2016

Table 16 Fixed-line revenue 2007-2016

Table 17 International internet bandwidth 2001-2015

Table 18 Dial-up internet calls 2007-2016

Table 19 Internet and data revenue 2007-2016

Table 20 Historic-Internet users and penetration rate 1996-2009

Table 21 Internet users and penetration rate 2010-2017

Table 22 Total broadband subscribers 2001-2016

Table 23 Broadband penetration by access type 2004-2015

Table 24 Annual growth in DSL and fibre lines 2001-2016

Table 25 Broadband subscribers by operator 2008-2016

Table 26 Forecast broadband subscribers 2016; 2018; 2021

Table 27 DSL subscribers by operator 2004-2016

Table 28 Proportion of broadband connections by speed (Mb/s) 2011-2014

Table 29 Proportion of broadband connections by speed (Mb/s) 2015-2016

Table 30 Fibre subscribers by operator 2005-2016

Table 31 Satellite broadband subscribers 2005-2016

Table 32 Wireless broadband subscribers 2004-2016

Table 33 IPTV subscriptions by platform 2013-2016

Table 34 IPTV subscriptions by provider 2013-2016

Table 35 VoIP subscribers 2006-2016

Table 36 IP phone subscribers 2007-2016

Table 37 Historic-Mobile subscribers and penetration rate 1997; 1999 2009

Table 38 Mobile subscribers and penetration rate 2010 2017

Table 39 Mobile market share of voice subscribers by operator 2006-2016

Table 40 Mobile voice traffic 2000-2016

Table 41 Historic-Mobile subscribers: analogue and GSM 1995; 1997; 1999-2012

Table 42 Mobile voice subscribers by operator (regulator data) 2005-2016

Table 43 Mobile services revenue 2007-2016

Table 44 Prepaid and contract market subscribers 2000-2016

Table 45 Prepaid subscribers by operator 2006-2016

Table 46 Mobile data traffic by operator 2008-2012

Table 47 Mobile data traffic by type 2008-2016

Table 48 Mobile data-only subscribers 2009-2016

Table 49 Total SMS traffic by operator 2000-2016

Table 50 Total MMS traffic by operator 2007-2016

Table 51 Mobile broadband subscribers by operator (voice and data) 2009-2016

Table 52 European roaming charges 2007 2016

Table 53 European roaming charges 2014-2017

Table 54 Active mobile phone cards by type 2006-2016

Table 55 Proportion of active GMS and UMTS cards 2008-2016

Table 56 M2M subscriptions 2013-2016

Table 57 Vodafone Iceland financial data 2013-2015

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Products and Companies


paul budde communication, buddecomm, telecomunications research, country profile, forcast, forcasting, estimates, Broadband Fixed, Broadcasting, Digital Media, Internet, Mobile & Wireless Broadband and Media, Regulations & Government Policies, Telecoms Infrastructure, Europe, Iceland


Vodafone Iceland, Siminn, Nova, Tal, 365 Media.